September 22，World Brand Laboratory(World Brand Lab)Released in 2022《Top 500 Asian Brands》Leaderboard。Zoomlion has a high market share and brand loyalty.、Strong industry leadership，Ranked 118th among Asian brands，It highlights the brand reputation and influence of the leading industry.，As well as the surging vitality of brand development。
▲Zoomlion《2022 Top 500 Asian Brands》Certification
It is understood that，This is the seventeenth evaluation of the influence of Asian brands by the World Brand Laboratory., A total of 500 brands from 20 countries and regions were selected.，This is also the seventeenth consecutive year that Zoomlion has been included in the list.。《Top 500 Asian Brands》The criterion is the brand's influence in Asia.，Basic indicators include market share、Brand Loyalty and Asian Leadership，Have“Top Asian Brands”Known as。
This time“Asian Brand Conference”The theme is“How Asian Brands Rise in Global Economic Turmoil”，Facing the economic turmoil caused by the novel coronavirus epidemic，All walks of life have been impacted to varying degrees.。As a leading enterprise in the construction machinery industry，Zoomlion maintains strategic focus，Always focus on innovation-driven、Deep-ploughing intelligent manufacturing，This year, with 1007.The brand value of 5.8 billion yuan has been honored for 19 consecutive years.“China's 500 Most Valuable Brands”The list。
▲Zoomlion's Brand Value Exceeds 100 Billion yuan，Ranked 67
Joan, a professor of marketing at the European Business School of Management, participated in the conference.•Claude•Larizzi thinks, In the current global economic turmoil,，How to link brand value with real ecology?，And glue their products and brands together.，It is very important for the sustainable development of enterprises.。
Innovation surges with inexhaustible vitality for development。In recent years，The leading position of Zoomlion's main business is constantly stable.，Vigorous development of related diversified industries，Digitize、Intelligent、The pace of greening is deepening.。First half of 2022，Zoomlion develops 63 major new products offline，24 major products listed，Achieve 29 digital technologies leading the industry、27 intelligent technology hosts。
From the world's largest tonnage all-terrain crane、World-class products such as the world's first 10,000-ton Tower Crane，To the container type mixing plant、ZE550EK－１０Excavator、ZR360 series Rotary Drilling Rig、ZT105EVNew energy wide-body mine dump Truck、Electric spider aerial work platform and other ingenious products，Benchmarking products emerge in endlessly；First appearance of high-end mixer Truck in Australia、The first European version of the Tower Crane starts the trend，The strength of the pump Truck breaks through the American market.、Power shift intelligent high-powered Tractor exports to fill the gap，Global market continues to expand。Zoomlion has achieved high-quality and steady development with its profound foundation and strength.，Brand influence and reputation continue to improve。
▲2022 Asian Brand Conference Site
As a future enterprise of advanced manufacturing，Zoomlion also uses new figures、New Energy、Frontier science and technology in new materials and other fields，Lead the industry in an all-round way“Digitize、Intelligent、Greening”Change and development。Research and development of intelligent concrete transport、Intelligent commercial concrete、High intelligence management and other digital platforms，Through the Internet of Things、Big data、Mobile Internet，Deep fusion sensing、Interconnection and other technologies to connect equipment、Business and customers，The user experience of the whole chain is improved.，Service is more timely、Smarter。
Zoomlion responsible person said.，This year is the year of the company's 30th anniversary celebration.，The company has been honored for 17 consecutive years.“Top 500 Asian Brands”，The ranking continues to improve，It is not only the embodiment of strength, but also the manifestation of vitality.。Zoomlion will continue to implement product digitization、Intelligent、Green integration and innovation，Create industry-leading technological advantages and high-end products，At the same time, we should constantly improve our service skills.、Strengthen brand building，Provide support for the company's sustained, high-quality and steady development。
