In the heavy card marketing battle, the service is the competitiveness, is the brand, is also the word of mouth. In recent years, valin horse to improve customer satisfaction as the main line, constantly in the timeliness and effectiveness of service efforts, formed a valin horse characteristics of the ldquo; Family service ” Brand, for Vehicle sales to provide a strong support. At the same time, since 2019, valin xingma has been vigorously promoting the integration of sales and service reform to further promote the market development. Marketing is no longer a simple relationship between buying and selling, but around customer demand for a full cycle of services. In the past year, valin star horse through the service providers of system training, service system optimization, service process optimization and SCR post-processing system diagnosis “ Linkage of ten cities ” Such measures, won the majority of users of thumb up praise.
And in this emerged a lot of excellent accessories and service providers. During the business conference of valin xingma automobile group in 2020, valin xingma honored the accessory suppliers and service providers that made outstanding contributions to the marketing and service work in 2019. Hebei tongxing automobile service co., LTD., and suzhou xiayuan valin service station were awarded as excellent accessory supplier and service provider respectively. At the meeting, jiang changjun, general manager of hebei tongxing automobile service co., LTD., and xu bao, general manager of suzhou xiayuan automobile service co., LTD. In the past year, they have been adhering to the concept of service-oriented, continuously improving the service process, improving customer experience, and building the reputation of valin star horse brand in the regional market.
& other; Selling a heavy card is selling a service. ", which is often attached to the word of mouth by heavy card marketers. How to put this sentence into practice?
Jiang changjun said the first to have a strong service capacity. Tongxing company has set up the spare parts center warehouse in tianjin and tangshan respectively, with more than 30 distribution Vehicles, realizing the daily delivery within 200 kilometers and twice daily delivery within 100 kilometers within the distribution area. The sales and distribution network covers the beijing-tianjin-hebei region, and the last kilometer of the company's warehouse is connected to the company's shelf service. At the same time, the company will also try its best to expand the secondary network, promote valin xingma accessories sinking end users, reduce the user shutdown rate, improve user satisfaction.
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Xiayuan valin service station in suzhou also built a special warehouse for valin horse parts. Xu said: “ Every time the new parts issued by the regional central warehouse can be put into storage and put on shelves in time, and the replaced old parts can also be returned to the head office in time according to the requirements of valin star horse customer service department, and cooperate with the customer service department to review claims and check and count the old parts. We also actively cooperate with the sales and service managers to provide follow-up services to users, timely solve problems for users, ensure the normal use of Vehicles, and do a good job of return visits. In order to ensure the timeliness of services, 7 service vehicles have been configured, ready at any time for the safe use of customer vehicles escort. Throughout the &;
In addition to timely after-sales service, in the pre-sale, sale, valin star horse also provides a full range of services. Xu said: “ We have to conduct all-round training for all car buyers, so that customers can master the vehicle principle and operation specifications, to ensure the correct use of users' vehicles, to avoid improper operation in the use of the process of vehicle failure. Throughout the &; Tongxing company regularly in large parking lots, logistics distribution center ldquo; Valin horse parts ” Promote and explain the difference between original parts and subsidiary parts for users in detail, standardize users' cognition of original parts, and cultivate users' good car habits.
The core competitiveness of the enterprise lies in the product, but behind the product is a high-quality personnel team, only in this way can we provide an efficient, intimate, all-round service. In the experience sharing, the two companies agreed to train excellent service personnel and build excellent service team is an important driving force for the continuous development of the company. Hebei tongxing from the existing departments will be transferred to establish a new team, the team has more than three years of important positions of auto parts management and sales experience, and the establishment of new and old staff “ Mentoring & throughout; Mechanism, good internal training. Suzhou xiayuan takes advantage of various training platforms to focus on the professional skills training of employees. Xu said: “ The company requires every employee to set up a high quality service awareness, seriously treat customer demands, timely solve problems for customers, ensure the safe use of vehicles, adhering to the customer vehicle escort! Throughout the &;
The high quality service brings the sales volume to increase and the market recognition. In suzhou, the market share of valin star horse products has been greatly increased through the vigorous promotion of various dealers. This year, the market share of valin star horse mixer and bulk Truck sold has reached more than 55%. In the beijing-tianjin-hebei region, valin xingma brand has been recognized and trusted by a large number of customers, sales volume has been rising, customers have said that they choose valin xingma, because the market brand is assured, product quality is assured.
At present, with the trend of product homogeneity and price homogeneity of various heavy card manufacturers more and more significant, users have taken the quality of service and market reputation as the primary factor for brand selection. In 2020, valin horse will give full play. Integrated design, one-stop service ” Advantages, constantly improve user experience, market reputation, to create greater value for customers!
