January 7, with the Adapt to the new trend, grasp the new opportunity and create a new situation ” The 2020 annual business conference of valin xingma automobile group was held in wuxi, jiangsu province. Valin xingma group and representatives of dealers, service providers and partners from all over the country gathered together to share their achievements and experiences in 2019 and look forward to a new journey in the New Year.
& other; The year 2020 is the era of compliance models, and the domestic heavy Truck market is full of hope, and is likely to usher in a wave of outbreaks. Throughout the &; Liu hanru, party secretary and chairman of valin xingma automobile (group) co., LTD., is very optimistic about the market prospects in 2020.
Off-site, valin star horse exhibited 11 models of H9, H7 and valin heavy Truck series, as well as its self-developed engine, gearbox and axle powertrain series, reflecting its strong comprehensive technical strength.
& diams; Heavy Truck sales reached 20,000, and special Vehicles maintained a double-digit growth
& other; In 2019, valin xingma obtained 20184 heavy truck sales orders, a year-on-year decline of 7.2%. Special Vehicle sales orders of 10,563 units (sets), up 10.7% year on year. Throughout the &; Ge xiaosheng, assistant to the general manager of valin xingma automobile (group) co., LTD., introduced at the meeting when he made the marketing service report.
Ge xiaosheng pointed out in the report that although the market situation in 2019 is grim and the overall sales volume of valin horse has declined, it has made remarkable achievements in the following six aspects:
First, the mixer continues to maintain the forefront of the industry. In 2019, valin xingma will complete a new upgrade of the interior and chassis system of the stirrer, and continue to optimize the weight reduction of the stirrer, reducing the weight of the whole Vehicle by more than 1.5 tons. For the whole year, a total of 9,089 sales orders were placed for stirred trucks, up 6.19% year on year.
Second, hanma H9 low floor Tractor completed the market introduction. Han ma H9 low-floor Tractor is equipped with han ma 550hp engine, which has the characteristics of energy saving, high efficiency, comfort, safety and reliability. China commercial vehicle model of the year ” & other; King of transportation ” & other; The first recommended trunk line logistics Tractor ” And many other industry awards.
Third, the sales volume of H7 tractor of hanma increased rapidly. Han ma H7 tractor equipped with 11 l 450 HP engine has achieved ultra-low fuel consumption of 25 l in 100km in the fuel saving competition, and the annual sales volume of lightweight bulk semi-trailer and flip semi-trailer has doubled.
Fourth, with the characteristics of safety, reliability, lightweight, intelligent and in line with national laws and regulations and environmental protection policies of urban muck car sales achieved rapid growth.
Five is the pure electric heavy card sales progress smoothly. 4.5-ton pure electric light trucks have entered the express transportation and urban distribution markets in wuhu and hefei, and received good responses. Since it is the first pure electric heavy card for electric change in China, it has a great influence in the industry.
Sixth, natural gas products achieved rapid growth. Affected by strict environmental protection management of shanxi, shaanxi, henan, xinjiang and other places of natural gas vehicle demand, valin han horse gas tractor, mixer, Dump Truck, and other products with advantages of its low gas consumption, power is strong validation from users in the north, won the certain market order in the first half of 2019, the second half of the kingdom of six gas products were established to reach the market sales.
In the winter of the car market to achieve such results, hard-won. In ge xiaosheng's opinion, valin's outstanding achievements in 2019 are mainly due to its efforts in the following six aspects: first, seize market opportunities and strengthen the marketing of key products; Second, gather market segments and focus on the development of key markets; Third, do market research well and respond to market changes timely; The fourth is to accelerate. Go out & throughout; Step, actively explore the overseas market; Fifth, to strengthen sales management and improve the efficiency of market services; Six is to strengthen the strength of after-sales service, improve customer satisfaction.
& diams; Challenge sales target of 35,000 vehicles in 2020
& other; Valin's total sales target in 2020 is 30,000 to 35,000 vehicles. Among them, 10,000 ~ 12,000 tractors, 12,000 ~ 15,000 stirring trucks, 6,000 ~ 8,000 Dump Trucks and muck trucks, and 2,000 trucks. Throughout the &; At the meeting, ge xiaosheng gave valin star horse a New Year's goal.
Achieving the sales target of more than 30,000 vehicles means valin needs a year-on-year growth rate of more than 48 per cent. How to achieve such a goal? Ge xiaosheng believes that we must fully grasp the national infrastructure construction, overloading and over-limit governance and implementation of national six emissions and other major opportunities, and from the following aspects of the efforts, so as to better achieve the objectives and tasks.
First, focus on product advantages, do a good job of kingpin product marketing. These include logistics tractors, port tractors, lightweight regulatory mixers, lightweight bulk semitrailers, urban muck trucks and other market segments.
Second, we will consolidate our competitive markets and develop key and potential markets. Continued attention and increased support to consolidate the southern market; Increase the market input in southwest and central and southern regions to improve market sales; For shandong, hebei, henan, shanxi, shaanxi and other potential market long-term cultivation, continue to develop distribution channels, layout of after-sales service network, increase the reserve of after-sales parts, strive for greater improvement and breakthrough; We attach great importance to and seize the opportunities of the xiongan new area to expand sales of logistics vehicles, special vehicles, muck vehicles and new-energy vehicles in the area.
Third, strengthen channel construction and further improve marketing service network. Support powerful dealers to expand distribution products and expand distribution territory; Support existing dealers to become bigger and stronger; Develop new powerful distribution channels, especially logistics vehicles, muck vehicle sales channels; Eliminate a batch of inferior sales channels; Optimize and perfect the after-sales service network, and rationally distribute the national service network.
Fourth, strengthen market research and strive to improve market competitiveness. Increase market support for dealers, strengthen market research, collect, sort out and analyze intelligence, information and data of local markets, maintain market order, and provide reference for marketing decisions of the company and dealers; In view of the key market, the person in charge of each section of the marketing company will stay in the market for a long time, go deep into the first line of the market, actively respond to the market, grasp the market dynamics and trends, make a good forecast and response, formulate more reasonable sales, finance and service policies in time, and strive to improve the market competitiveness.
Fifth, strengthen management and increase market support. Fully meet the market demand for financial services; Do a good job in the planning of new product announcements and product certification management; Support dealers to hold various marketing and network marketing activities; We will expand overseas markets.
Six is to strengthen service skills, improve the level of after-sales service. Increase the training of new products, improve the after-sales service skills of service personnel and service stations; Measures such as vehicle delivery training, whole-process tracking, regular return visits, pre-delivery of spare parts and on-site service are taken to improve customer satisfaction. Put new standard service process online to improve service efficiency; Strengthen the market placement and management of accessories, expand the accessories storage and distribution in the central warehouse of accessories, realize accurate parts pre-delivery, and improve the market sales of lingma series accessories.
Achievements represent the past and a new journey is under way. & other; Seize the day, live up to its youth. Let us firm confidence, overcome difficulties, seize opportunities, hard work, to achieve the annual sales target and strive! Throughout the &; Ge xiaosheng's call to the site dealers, service providers to double the confidence.
(China automotive news)
