Brain Trust Gathering: XCMG 4th Meeting of Overseas Marketing Strategy Consultative Committee in Munich, Germany

April 15, 2016

On April 12 local time, XCMG 4th meeting of overseas marketing strategy consultative committee was held in Munich, Germany. Consultants from all over the world gathered again during Bauma exhibition in Germany to discuss the international market strategy in 2016.Company management, such as Mr. Sun Jianzhong, as XCMG’s vice president, the president of XCMG Import & Export Co. Ltd. and chairman of the committee, Mr. Liu Jiansen, assistant president of XCMG, general manager of XCMG Import & Export Co. Ltd. and vice chairman of the committee, and Mr. Zhao Jiang, vice president of Sinopec and other guests attended the meeting. The meeting was hosted by Ms. Zhang Yanmei, deputy general manager of XCMG Import & Export Co. Ltd. and secretary general of the committee.

XCMG overseas marketing strategy consultative committee was established in 2014 and after 3 times of meetings, the committee has become an important channel for strategic communication of XCMG overseas market. For this time, new members have been approved to join in the committee. Mr. Sun Jianzhong gave a speech and authorized TOP 10 dealers.

Mr. Sun Jianzhong authorized TOP 10 dealers.

Mr. Liu Jiansen summarized the international market construction in 2015 and introduced the market strategy and sales policy in 2016 and released XCMG’s latest corporate culture.

Mr. Liu Jiansen made report of overseas marketstrategy.

During meeting, XCMG also released XCMG special oils for dealers. XCMG special oils The XCMG special oils are a type of oil products that are researched and developed by XCMG and Sinopec together, use the latest technology and formula and can match XCMG’s machines perfectly. The oils meet and have many international specifications and equipment manufacturer specifications and their performance is equivalent to other international brand oils, such as Mobil, Shell, Rexroth and Caterpillar.

Mr. Zhao Jianghong, manager of commerce department of XCMG Import & Export Co. Ltd, introduced XCMG special oils

It is worth to mention that through deepening the communication with advisory committee members and increasing the receivable incentives, each consultant dealers receivables are accelerated further and in 2015 many dealers’ overdue receivables are zero, which also highlights XCMG’s strong control ability of overseas risk in the industry.

Mr. Liu Jiansen awarded excellent receivable dealers

In meeting, committee members respectively introduce the local economy and relevant market initiatives and gave advice for XCMG overseas market strategy in 2016. They said: despite the global economic situation continues to weaken in 2016, challenges exist in the opportunity. They are full of confidence for future development of XCMG and they will continue holding up with XCMG and deepen mutual trust and make efforts together for XCMG internationalization.