Superb Golden XCMG Shines Against Samba: Special Destiny between XCMG & World TOP Three Sports in Brazil

November 22, 2011

The Olympics, World Cup and Formula One are the most renowned sports events globally, amongst which the World Cup and the Olympics shall be held in Brazil in 2014 and 2016 respectively, marking the country the third one around the world to organize the two great sports gathering consecutively within two years. In terms of car racing, only two sports stars are allegedly considered the national heroes in Brazil: Pele, the King of Football, and Senna, the F1 racing driver, who claimed the championship for three times in his professional career of car racing. As Schumacher is called the King of Formula 1, Senna is considered the Racing God. For people of Brazil, the significance of the Olympics, football and car racing is incomparable. Through actively involving into the Brazilian market, XCMG supports the three major sports events in Brazil, making outstanding contribution to the Brazilians’ passion towards sports.
During the meeting of introduction of investment and construction of Brazil 2014 World Cup and 2016 Olympics held in Beijing, representatives of the committee of the two sports events said that Brazil shall create the investment opportunity valued 2.202 trillion USD between 2011-2014, amongst which 549 billion USD investment will be put into the projects as gymnasiums, transportation, harbors, hotels and residential buildings and etc. They hoped that Chinese enterprises shall bring capital and experience to Brazil and involved into the infrastructure project construction of the 2014 World Cup and 2016 Olympics.
At present, the construction of sports venues in Brazil is under full wing amid the passion shared by local governments and Brazilian people, attracting attention from around the world. Currently, the products of XCMG are most popular in Brazil. They can be found at all constructions sites of gymnasiums in the country. In the construction of venues for World Cup and Olympics in Cuiaba city, capital of MT State, XCMG’s products dominate the whole construction machinery field. The Golden XCMG demonstrates its glamour against the beautiful view in Brazil, showcasing the strong crane arms rocketing into the sky, forming an exquisite picture utterly different from other ordinary construction sites.
In car racing, XCMG distributor supports this famous sports event in Brazil with generous donation. The most renowned Brazilian racing driver Valdeno Brito’s competing by the racing car sponsored by XCMG last week has aroused great attention from all walks of life in the country. In terms of global car racing sports, Caterpillar, Liebherr and Terex are the primary sponsors from world construction machinery industry. As XCMG becomes the first Chinese enterprise of construction machinery sponsoring this sports event, the move has been widely commended by local dealers and customers.