Days ago, the first overseas standardized 4S shop of Zoomlion was opened in BangBo of Bangkok, Thailand. By report, the 4S shop will offer various services to customers, covering machine sales, maintenance and repair, parts supply, technical supports, operator trainings and construction schemes, etc. The shop is the first overseas marketing support center built in accordance with the management standards for Zoomlion dealers, which marks a further step for implementing Zoomlion’s overseas “localization” strategy.
Grand opening of the first overseas standardized 4S shop of Zoomlion in Thailand
At the opening ceremony, Mr. Xiong Yanming, Vice President of Zoomlion and General Manager of Overseas Branch Company, Mr. Vutichai Kespanich, General Manager of Zoomlion dealer PROMACH (Thailand) company, Mr. Wu Lin, representative of the President unit of China Chamber of Commerce, and other distinguished guests jointly cut the red ribbons.
It is reported that this 4S shop is jointly set up by Zoomlion and its authorized dealer PROMACH (Thailand) company. The shop is built in accordance with the brand-new VI standards of Zoomlion by integrating elements like aurora green into the shop design, and meanwhile, shop decorations fully display Thailand's folk customs and thus better satisfy the local appetite for beauty. On the day of opening,many star cranes of Zoomlion as well as brand-new products like forklifts are showcased.
A view of the interior of Zoomlion 4S shop in Thailand
According to relevant principal of Zoomlion Overseas Branch Company, the standardized 4S shop jointly built by Zoomlion and its dealer in Thailand marks a very important step for implementing Zoomlion’s overseas “localization” strategy. “As Zoomlion brand is being increasingly recognized by customers in Thailand, customers put higher requirements on localized service supports. By means of unified standards, management modes and operation systems, we intend to promote constructions of facility hardware and introductions of culture software at the same time and work together with some high-level dealers to realize deeper “localization”.”
As localization constructions are being furthered, the cooperation scope of Zoomlion and its dealer in Thailand has also been expanded to cover a variety of sectors like product sales, maintenance service, parts supply, operator trainings, equipment leasing and financial services. “The sales and service teams of PROMACH (Thailand) company are elites in Thailand’s engineering machinery industry, and Zoomlion will go deeper into the market with their help, thus offering direct services to local customers.”
While closely following China’s “Belt and Road” internationalization strategy, Zoomlion is now expanding in-depth cooperation with more countries along the “Belt and Road”. Relevant data show that Thailand is a key country that Zoomlion is cooperating with for better development. Having entered the market in Thailand for over ten years, various Zoomlion products in Thailand amount to over 1,000 units and the market share of Zoomlion exceeds 30%. Zoomlion products have been widely used for constructions of many key projects in Thailand, such as extension of Thailand international airport, light rail transit and double-tracking railways, thus being important partners for the infrastructure constructions in Thailand.
“In the next few years, Zoomlion will build Thailand Branch Company into a management and trade center with a reach to the whole Southeast Asia region.”
At Bauma China 2016, Vice President Mr. Xiong Yanming once said, “Localization of overseas markets requires strong output capability and thus requires enterprises to be able to set up unified standard, management mode and operation system. Only on such a platform can the global distributions of an enterprise be interacted and coordinated.”
