Fight against the epidemic, grasp the operation of || live online, senyuan heavy industry opened up a new marketing channel for cranes

Now is the peak season for crane sales, but the outbreak of the new crown pneumonia makes many prospective customers can not come to the company site to see the car, test. To this end, the network marketing team to innovate the sales model, take the form of network broadcast, every day on the kuaishou platform “ Sengyuan heavy industry crane ” Account for live shopping guide, so that customers do not leave home to see the purchase of cars, has achieved good results.

In order to attract as many customers as possible to watch, the network marketing team propagandities through the WeChat official account, the business manager WeChat group and the third-party we-media through all channels before the live broadcast. In order to ensure the effect of the live broadcast, they also carefully prepared the detailed live content, and according to the needs of the live broadcast interactive comments adjust the content at any time.

live call

On the first day of the live broadcast on February 25, the network marketing team arranged the content such as Vehicle explanation and on-site test drive, and the novel format soon attracted more than 2,000 views. Customers in the comments section interactive, detailed consultation. If intention, the customer can also directly contact customer service to pay a deposit, order, so, see the car, choose a car, buy a car in one go.

& have spent
▲ the picture shows the live broadcast by the staff

▲ live screenshot & NBSP;

Starting from February 25, the Internet marketing team will be on kuaishou platform at 10 am and 2 PM every day. Sengyuan heavy industry crane ” Live on the account twice, each for an hour.

Online broadcast not only solves the problem that customers cannot come to the factory to see the car, but also has other incomparable advantages.

It has a strong real-time interactivity, what questions in the comments, the staff can explain to you in real time, take you to see the car in real time, timely, directly to meet customer needs.

It can be realized by live broadcasting “ One person live, many people see the car ” At the same time, mobile phone and cloud platform can start live broadcasting, which not only saves time and cost, but also improves efficiency.

Adopting the form of live broadcasting can effectively reduce the risk of personnel flow and ensure the safety of customers during the outbreak.

The director of network marketing of senyuan heavy industry said that there are many advantages of network broadcast, they will continue to do after the outbreak, and as a sharp tool of network marketing, effectively promote the company's sales of cranes.

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