On January 8, 100 hanfeng Trucks were arranged in a long line to leave XCMG's intelligent manufacturing base, marking the start of XCMG heavy Truck 2020. Super billions & throughout; The prelude.
This batch of products is a ldquo based on the excellent quality and high cost performance of XCMG heavy card after extensive investigation of many brands by major customers. House purchase & throughout; .
& other; It has become the norm for xugong heavy Truck to beat established rivals and win volume orders, which is due to the rapid breakthrough of enterprises at all levels. Throughout the &;
architecture maturity mechanism innovation
In the face of fierce market competition, xugong heavy truck from the operation model and mechanism innovation, seeking to build a strong internal driving force. First, innovation implementation “ Platformization + specialization ” Operation mode, release resource potential, open up “ Bonus bonus, profit incentive ” Since last year, the new mechanism has been tried out in some business sectors and achieved good results, greatly stimulating the internal development of enterprises.
technical breakthrough; quality improvement
At present, XCMG heavy truck has realized the comprehensive coverage layout of three platforms, five products and the full version, and has gained the leading edge in many aspects, especially the lightweight technology, with decades of experience “ Less material, more load - bearing ” Special technical advantages, ultra - light version of the logistics Vehicle, the code version of the engineering Vehicle in the industry have achieved a significant leading edge. At the same time, we have made great breakthroughs in quality, especially the new G7 platform products, which have formed an outstanding reputation advantage and are known as the new generation of king kong models.
channel perfect after-sales service
After-sales support has always been XCMG heavy card as the primary work, adhere to the ldquo; Service before sales ” The principle. The number of service stations is at the same level as the first-tier brands in the industry. All provinces have built and improved the central library of spare parts to ensure rapid response to service and comprehensive guarantee of spare parts, so as to ensure that customers can operate without worry no matter where they are.
At present, through successive optimization, the overall quality of channels has been significantly improved, and the proportion of dealers with multi-link operation capability of the value chain has become larger and larger, forming a strong support for sales.
image progress brand promotion
Actively participate in market interaction based on excellent products and good service. In 2019, the three major platforms of G9, G7 and G5 all ranked among the TOP50, with the G7 ranking 14th. Many products were exhibited in major international and domestic exhibitions. G9 gold edition led the new trend of the industry. ULT was awarded as the industry &ldquo of the year 2019. The first lightweight Tractor ” , xugong motor “ China's influential industrial brands of 2018 ” . XCMG heavy card with high cost performance is known by more and more customers.
best combination zhuogroup beyond
In product development, implementation “ Best integration ” Strategy, the use of the most mainstream, the most professional, the most classic general matching, to ensure that the so-called ldquo beyond competing products; Autonomous components ” ; And special parts are the implementation of independent beyond, to ensure the formation of a significant leading edge. The Vehicle to & other; Mainstream classic + personality leading ” Concept, to ensure the overall leading competitive products. At the same time, the two consistency of product quality should be improved comprehensively, that is, the consistency of scale commodities and benchmark samples, and the consistency of quality level of each system, so as to promote the overall improvement of product quality to a new height.
In 2020, XCMG heavy truck will make every effort to create. Mechanism, product, channel, after-sales service, model, finance, brand, marketing, team, fission ” Ten driving forces to build a comprehensive competitive advantage of differentiation.
