In a rapidly changing market environment，Competition among enterprises is becoming increasingly fierce.。In order to maintain the leading position of Xizhu brand,，The marketing strategy of Xizhu equipment has been upgraded in an all-round way，Through a series of innovative methods and optimization measures，Implement the effect of market development，Demonstrate the strong market adaptability and competitiveness of Xizhu products。
Implement leadership guarantee
Powerful market development
Equipment Branch implements the system of leading group guaranteeing the sales center area.，Link the guarantee performance with the assessment of team members，Establish team members-Sales Center-Linkage mechanism of salesmen，Implement the policy of information penetration at different levels；All members of the team communicate with the sales center at least twice a week.，It is necessary to clarify the information of the guaranteed area and the dynamics of repayment.。At the same time，Build dynamic kanbans，Timely help team members to summarize the indicators。It is reported that，The members of the leading group have taken the initiative to go to their respective guaranteed areas to dock the market for more than 50 times.，There is a dynamic situation in the sales market.、A comprehensive understanding。
Strengthen business training
Do a good job of risk control
To implement the deployment of important ideological work at all levels，Improve the business ability of sales staff，At the beginning of the year, the sales department formulated the annual training and promotion plan.，Invite professionals to conduct business compliance for all sales staff、Sales policy、Technical Innovation of Mixing Equipment、Comprehensive and systematic training was conducted on the performance of tunnel products and the relevant knowledge of environmental protection products, totaling 7 times.，Accumulated more than 20 class hours，More than 200 people participated in the training.。At the same time, the docking of technological innovation in regional sales is carried out from time to time.，Make the sales staff update the relevant policies and regulations and the products of Xizhu.、The launch information of new products is comprehensive.、Dynamic understanding，So as to face the market more calmly.，Take the lead。
Set up a new product sales center
Achieve precision marketing strategy
Mounting equipment in mountain tunnels、Environmentally friendly packing box、Sewage treatment equipment、Kitchen waste equipment and environmental protection toilets and other products，It is a new series of products developed by CCCC Xizhu in recent years.，In order to make the new product enter the market more quickly.，Increase brand awareness，Equipment Branch is preparing to establish a new product sales center。Expansion of new product sales center in the organizational structure of 20 people，At present, personnel are in place one after another.，As a physical display window，Through professional consultation、Demonstrations and after-sales service，Will significantly improve customer satisfaction；Also make the tunnel installed、Rapid market entry of new environmental protection products，Boosting the charm of Xizhu brand，Provide continuous engine power。
Traditional marketing according to the policy
Effectively respond to market challenges
Jiangxi region
Deepen the market and grasp the information，Go all out to grab orders，Continue to develop new customers while visiting old customers regularly，And strengthen cooperation with CCCC First Public Bureau、Zhongjiao Road Construction、CCCC Second Airlines、Zhongnan Bureau of CCCC、Communication between CCCC Second Highway Engineering Co., Ltd. and other brother units in Jiangxi、Communication，Achieve information sharing、Complementary business。
Northeast regionAndJinan area
Achieve resource integration、Resource sharing、Collaboration and cooperation、Complementary advantages。Strictly follow the company's rules and regulations on the frequency and effect of business trips.，Achieve precise business trip、Efficient travel，Reasonable arrangement of their travel plans and travel efficiency，Reasonably increase income and reduce expenditure for the company。Optimize the efficiency and results of each business trip。
Hangzhou area
Put market expansion and customer needs in the first place。Through in-depth analysis of market dynamics，Accurate positioning of target customer groups，Continuously optimize the sales strategy，Insist on efficiency、The principle of prudence，Focus on improving sales efficiency and repayment speed。By strengthening close communication with customers，Continuously optimize the settlement process，Shorten the repayment cycle，It ensures that every sale can be quickly converted into the actual income of the enterprise.。
Hercynian region
Make your own small goals according to the company's strategic objectives.，Reverse the work plan according to the time node，Keep your eyes on the target.，Make full use of internal and external resources of the company，Keep a close eye on market demand information and market trends，Strive to improve the conversion rate of information to contract。
Western ShaanxiDomainIn-depth market research，Achieve precision marketing。According to different customer types and product characteristics，Develop targeted marketing programs。For large enterprise customer，Highlight the efficiency and stability of large-scale operation of equipment；For small and medium engineering teams，Emphasis on cost performance and ease of operation。At the same time, through the improvement of professional accomplishment，Provide professional services to customers、Accurate product information，Enhance competitive advantage，Increase feedback on market dynamics and sales trends，Provide the basis for the company's strategic decision-making，In order to better adjust sales strategy and product planning.。
Jiangsu, Anhui and ShanghaiAndNorthwest regionScientific formulation of sales plan，Compaction of indicators to individuals，Solve the worries of salesmen，Make the sales staff go all out to do a good job in the front line of sales.。Be diligent in legs、Eye diligence、Hand Diligence，As long as there is one percent hope.，Make a hundred percent effort.。At the same time, pay attention to the delivery and payment of orders.，Guaranteed revenue。
Southwest regionAndZhengzhou Sales CenterThrough innovative thinking，Optimize the process，Explore new business opportunities，Open up new markets，Bring new growth points for enterprises。At the same time, in the marketing process,，Reduce unnecessary expenses，Increase the added value of products，Improve the competitiveness of products，And that economic benefit of the enterprise is improve。
Each regional sales center strives for orders at the same time.，It has also steadily increased its efforts to recover arrears.，Always uphold rigor、An efficient attitude，Strict assessment and monitoring of customer credit risk。Establish a sound collection mechanism for arrears，The subject of responsibility is implemented to the individual.，Ensure that arrears are followed up and dealt with in a timely manner，It effectively reduces the risk of bad debts.。At the same time，It also pays attention to communication and understanding with customers.，Through friendly negotiation，Successfully solved part of the problem of arrears，Maintain the good image and reputation of the enterprise。
The new and old marketing system of the Equipment Branch will continue to uphold“The market is large、Market first”Business philosophy，Is merging into a powerful force.，Sales team members have demonstrated a high sense of responsibility and urgency，With more enthusiasm.、A firmer faith.、A more pragmatic style，Race against the clock to the battlefield，Go all out to help complete the company“Cap removal project”Target mission。Let's work together.，Write a new chapter in the company's development！
