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Three ranks to open up a company all over the world | The growth of Di Wanlun's dealer system

November 08, 2024

From producer to consumer,Distribution activities are responsible for this product.“The last mile”。For high-value production tools such as construction machinery,Distribution is an important way to reach the market.;For foreign construction machinery brands,,Localized dealer network is more comparable to the root system,Decide the vitality。Devanlun has entered the Chinese market for 30 years.,Recruit partners in good faith,Take root with the will,Under the four seas,Like a family,The tree of the brand has spread its branches and leaves.,Endless luxuriance。

Concentrate on making good wine,Not afraid of deep lanes

As an international first-line brand of construction machinery with decades of manufacturing history,,When Di Wanlun entered China in 1994, he held that“High-quality”、“Localization”The goal of,It not only arranges local employees to study in the headquarters,,Replicate advanced manufacturing and management experience to China,He also devoted himself to studying the market.,Create construction machinery products suitable for China's working conditions。Five years later,Di Wanlun Yantai factory has completed from assembly to research and development.、The process from import to local personalization,1084 Excavator/ 'target='_blank' style='color:blue;'>Small Excavators were sold in the year of listing.。

Because of the respect and understanding of the Chinese market.,“Good wine”Got it,Di Wanlun is not afraid of deep lanes.。1999,Di Wanlun began to recruit dealer partners extensively.,Vigorously Sink the Chinese Market,The introduction of the dealer system was still very novel at that time.,Distribution companies from all over the country that agree with Diwanlun's products and brand concepts are pouring in.,Shandong Yonghong、A series of veteran dealers such as Wuhan Qianlima went side by side with Di Wanlun from then on.。

China at that time,Economic development is not sufficient.,The high price of imported equipment has deterred many customers.;The construction of national road network has just begun.,Both equipment transportation and service require significant effort.。In order to reduce the pressure on dealers to develop the market,,Di Wanlun not only strives to reduce costs from the product side.,Pursue only reasonable profit,Let“Imports”More“affinity”,It has also formulated a series of dealer assistance policies.,Provide complete product sales training、Introduce interest rate cuts or subsidies,Help dealers break the ice。

Recall the experience of cooperation at that time.,Old dealers all remember the trip to Yantai.、Be filled with emotion。The initial sincerity made Di Wanlun and the dealer plant the seeds of intimacy.,And Di Wanlun's cultivation of the market also gained a steady stream of strength from then on.。

Thirty years,Word of mouth is full of China

2011,Di Wanlun has sold more than 100,000 Excavators.;2020,The 200,000th excavator of Diwanlun Yantai Factory rolled off the production line。As a result, Di Wanlun has won 20 times.“China Excavator Market Customer Satisfaction Preferred Brand”(Previously“The first brand of customer satisfaction in China's excavator market)。Every purchase by the customer、Every trust.、Every good review,Behind it is the diligent efforts of Di Wanlun and his dealer partners.。

In order to let customers use the product more peace of mind.,Di Wanlun has specially developed an integrated service Vehicle.,Dozens of repairs will be made、Maintenance、The detection function is integrated into a service Vehicle.,And insist“Worry-free service”The idea of,Open 400 service hotline,Build a small program service platform,Push outDEVELONCARE(Devanlun love)Service brand,It regularly provides free inspection opportunities for customers nationwide.。After the brand renewal in 2023,Di Wanlun Care also ushered in an upgrade.,It not only introduces the post-processing personal service for the fourth national product,,It also makes the service more proactive based on remote diagnosis.、Response is more flexible,“Smarter、More intimate”Become the new feeling that Di Wanlun brings to thousands of customers。

Visit DeVenlum's dealer partners,The most frequently mentioned is“The same idea”,Di Wanlun's sincerity towards the market、Sincere treatment of customers has been continued in the dealer system。Hold on“Peace of mind、 Don't worry 、Peace of mind、Sweet”The idea of,Divanlun dealers continuously provide customers with professional、Fast service。In Hubei,A container service station was set up at the foot of the mine.,To ensure the efficient use of equipment under harsh working conditions of rock and mine;In Tibet,Each service personnel is equipped with a Vehicle.,Always ready to drive thousands of miles to deliver services to every corner of the plateau……

Ten years old, trees have deep roots for a hundred years,The dedicated cultivation of Di Wanlun and its dealer partners has spread the reputation of the product to all corners of the country like a root system.。The spread of word-of-mouth also goes back to domestic distribution teams and companies.,More dealers began to seek cooperation with Di Wanlun.,Join the Dealership Family of Devanlun。Thirty years,Di Wanlun's reputation starts with the dealer.,It is also continuing to spread in the dealer community.。

Concentrate on the family,Gather strength and start again

Time to 2024,Di Wan Lun has 40 first-class distributors in the country.,Some of them have been firmly following since the last century.、An old partner who has gone through the storm,There are also recent additions.、Like-minded new friends。Regardless of the length of cooperation.,Development、The idea of moving forward has been driving everyone forward together.,And more closely in the process of pioneering and enterprising.。

Sun Kefa, general manager of Anhui Lichengyuan Construction Machinery Co., Ltd., said.:“We've been through all the ups and downs of the market with Devanlon.,The most touching thing is the support of manufacturers during the market downturn.,Can we really overcome the difficulties together?、Never abandon,Other brands don't have this.。”

At the 30th anniversary celebration.,New dealer representative——Feng Weipeng, chairman of Inner Mongolia Diwanlun Hongtai Construction Machinery Co., Ltd., expressed his will to walk side by side with Diwanlun.,He said:“In the short year we've been here,,I have deeply felt the warmth and strength of the factory.。It not only witnessed the excellent quality and innovative spirit of the factory.,I also feel the sincerity and respect of the factory for every partner.。With such a factory as a strong backing,We are sure to stand firm in the market competition.,Continuous development and growth。”

Cohesion,The four seas are one family

It is the outstanding achievement of Diwanlun after 30 years of dedicated efforts to build the distribution system.,It is also the best state for the next 30 years.。Deliver more good products to more customers,Let more good services benefit more front-line users,Devanlon will work with all dealers to fulfill this simple commitment.,Witness the sustainable development of social economy together with the Chinese market。

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