Yan Furong, the Marketing Pacesetter of Northern Stock Co., Ltd.: Writing the "Sales Story" of Brave Development with Struggle
October 23, 2024
Editor's note—
Typical is a tangible benchmark.，Example is an infinite power.。There are such a group of people who cherish the original intention.，Take the ideal as the sutra，Take action as the latitude，Promote business development in overcoming difficulties，Carry out the original mission in the process of forging ahead，Will be realistic and pragmatic、Do solid work，Into the bottom of my heart，Leave the most beautiful figure of struggle。Take the advanced model as the mirror，Find a reference、Find the gap，Internalize the lofty spirit of example in the heart、Externalize in the line，Everyone rises and goes.，Everyone strives to be the first。
“Be conscientious and responsible”“Professional and rigorous”“Sincere and enthusiastic”……Mention Yan Furong，Customers always give high recognition and evaluation.，He has been engaged in mining Vehicle marketing for eight years.，Grasp the needs of users，Effectively maintain the company's traditional market at the same time.，Successfully developed new markets through unremitting efforts，To contribute to the company's performance to a new level。This year，Yan Furong was named the marketing pacesetter of Beizhong Group in 2023.。
Diligent and inquisitive Multi-channel learning of mining Vehicle knowledge
“A workman wants to do his work well.，You must first sharpen your tools.”，For mine car marketers，Only by continuous learning and precipitation，Improve personal professional ability and comprehensive quality，In order to keep up with the market、Customer rhythm。September 2016，Because of a job transfer，Yan Furong began to work in the sales of mining Vehicles.，New to the job.，It's really a big challenge for Yan Furong.，So，He is following the senior to visit customers.、While researching the market，He also made full use of his spare time to turn over books.、Look up the information，If you encounter problems that you don't understand, record them in a small book that you carry with you.，Consult colleagues and seniors in a timely manner.，Continuously improve their knowledge of mining vehicles and business negotiation skills，To lay a solid foundation for the future marketing of mining vehicles。
2018，After more than a year of study and research.，Yan Furong has checked the technical parameters of all mine cars in the company.、Performance advantages、Know the applicable scenarios and other products like the palm of one's hand。With the accumulation of day after day，The spirit of continuous learning，Dig deeper into the features of the product，In-depth understanding of customer needs，Develop customized solutions for customers，Impress customers with heart，Finally signed his first order.。
In-depth research Meet customer customization needs
Different mines have different operating environments and requirements.，Meeting these diverse needs is a challenge for salespeople.，July 2023，When Yan Furong learned that the customer needed to purchase a batch of mine cars,，He braved the scorching sun、Brave the heat of summer，It took three weeks to investigate the working conditions of fifteen mines of the customer.，According to the data obtained in the process of investigation，He's from mine car security.、High reliability、High durability、Life cycle comprehensive operation cost, etc.，It provides customization for customers.、Differentiated product solutions。And then，Yan Furong visited customers with carefully compiled and printed plans.，Through data comparison、Actual cases, etc.，From the brand、Technology、After-sales service and other aspects are introduced in detail.，Let customers more intuitively feel the advantages of the North Stock Mining Vehicle。The customer raised his thumb with satisfaction on the spot.。Yan Furong recalled in the interview.：“At that time, I just thought I couldn't work for performance.，You can't work for the sake of working.，It's about empathy.，In order to create the greatest value for customers for the purpose.，Develop the best technology、Business plan，Win the trust and support of customers。”
Provide excellent service In good faithWin the trust of customers
271 days，It was Yan Furong's business trip in 2023.，Facing the severe market situation，He spent more than two-thirds of the year on the front line of marketing.，In order to better understand the potential needs of customers and the feeling of using mining vehicles of Northern Stock Company.，Yan Furong will pay a return visit to customers irregularly.，Listen carefully to customer questions and concerns，Solve customer pain points。In a return visit，The customer casually raised the issue that the engine sometimes gives a high temperature alarm.，Yan Furong immediately remembered it in his heart.，After returning to the company，Invite colleagues from the Product Research Institute and suppliers of related products to discuss solutions.，Customization solves this problem.。It has won high recognition from customers.。
Time flies，How many years have passed in the twinkling of an eye?。This year，It is Yan Furong's eighth year in the marketing of mining vehicles.，Yan Furong always upholds a serious and rigorous work style in his work.，Respect the idea that selling products should first sell themselves.，Actively provide product solutions for customers，Won the trust of customers，Won many orders for the company，Continue to write the story of the struggle of a marketing pacesetter in the North Stock Company.。
