The 30th Anniversary of Diwanlun's Entry into the Chinese Market
October 15, 2024
October 1, 1994，Di Wanlun takes Yantai, Shandong as its starting point.，Officially enter the Chinese market，Make a living with international quality，Take root with local thinking，It has rapidly become an important force in China's construction machinery industry.。The participation of many aspiring young people in China，It also promotes the digestion and innovation of international advanced technology.，As a result, high-end equipment focusing on the Chinese market has emerged.，There are countless honors。
Standing at the end of 30 years.，We can still feel the sincerity and courage of Di Wanlun.，In industry，He moistens things silently；In the market，He kept moving forward。For 30 years，Di Wanlun's heritage is deposited in the land of China like growth rings.，Engraved on every Devanon employee.、Customer、In the youth of partners。
Birth：Be sincere，For deep ploughing
Looking back on 1994，China's construction machinery industry is in the ascendant，Di Wanlun is the first foreign construction machinery brand to enter the Chinese market.，It brings international advanced manufacturing technology and management experience.。The most valuable thing is.，Di Wanlun fell into China with a firm attitude.，It has carried out all-round localization development and in-depth exploration.。
1994，Yantai，Even in Shandong Province, there are few large foreign-funded enterprises.，Devanlun began recruiting local staff immediately after deciding on the location.，Sincerely seek talents at a salary level higher than market，It has formed a job-hunting boom covering the whole Shandong Province.，It provides a growth path for many young talents who are interested in the construction machinery industry.。
1995，Only a few people can experience going abroad.“Luxury goods”，Di Wanlun is willing to invest.，It has organized three groups of Chinese local employees to go to the headquarters to study.，Open factory tour、Organize teachers to teach by hand、Feel the manufacturing process of outsourcing factory，Let the most advanced construction machinery system at that time be fully displayed in front of Chinese employees.。
1996，The industry is still in a period of ignorance when the concept of industrial chain is not clear.，Devanlun has overcome all difficulties.，Build a modern factory in the still barren development zone，And successfully offline the first Excavator.，The quality of Diwanlun, which enjoys a good reputation in the European and American markets, has been reproduced in China.。
1997，Di Wanlun's production management mode has been well known.，Walk together far and near、Upstream and downstream supply chain，Even cross-industry local enterprises have come to visit.，Di Wanlun shows advanced paperless management with an open attitude、Six Sigma Management、After-sales service process……Promote the coordinated development of the industry with higher standards。
1998，The flood touched the hearts of the people of the whole country.，Devanon has begun“Feel what the Chinese people feel”，Actively organize construction machinery forces to participate in flood relief and post-disaster reconstruction，“Di Wanlun China”Formally become a noun，In the hearts of customers and industry practitioners everywhere。
1999，Di Wanlun vigorously supports dealers around the country，Develop a wide range of partnerships，Further cultivate the regional market，Do not own foreign brands，Pursue only reasonable profit，Let more Chinese customers feel the charm of international first-line construction machinery products.，Help more important projects to be completed with high quality。
Is coming in good faith.，So I am willing to devote myself to Longmu.；It is precisely because there are thousands of market prospects.，So I'm willing to open my heart.。Di Wanlun, who has just entered China, has been in the hearts of thousands of customers.“Look old at the age of three”，Foreseeing today's thirtysomething，And a longer company in the future.、More solid achievements。
Take root：A factory, a city.
The establishment of a brand，It's the rise of a factory.，A production line is busy day and night.，The atmosphere of a park is myriad.，It is also a group of partners.。Settled in Yantai, Diwanlun is like a giant tree with sparse roots.，Quickly extend the steel power of construction machinery，Attracted a lot of people who are interested in enhancing the strength of the construction machinery industry.，Cultivate a number of suppliers that can align with international quality granularity，It has also achieved a struggling city of Chinese construction machinery.、City of happiness。
Back in the last century，Di Wanlun has begun to change the idea of pure import assembly.，Try to cultivate industrial chain partners with their own high standards，In-depth study of the Chinese market，Actively develop construction machinery products suitable for China's working conditions。In the process,，The development of China's economy has also made the construction machinery market increasingly large.。At the right time and in the right place, Di Wanlun stands at the forefront of China's construction machinery market in the new century.，And“People and people”Is the ultimate password for Devanlun's long success.。
In years of open communication，Many friends have learned from Di Wanlun's management experience.，But what can't be learned is Devanlun's humanistic ideas.。Initial stage of plant construction，The supporting facilities of Yantai Development Zone are almost zero，Devanlun has a shuttle bus for employees.、Dormitory、Canteen，They even set up showers for front-line workers to get off work.，Everyone can wash away their fatigue before leaving work.，Live with a renewed spirit。At the peak of Yantai's urban development，In order to reduce the housing pressure of employees, Di Wanlun，Buy a property in the best location，It is provided to employees as dormitory at a low price.，Therefore, many non-local employees choose to stay in Yantai.，Become a new Yantai person。
The consistent care for employees has gradually condensed into a centripetal force.。2010 blowout in the construction machinery market-2011，Devanlen with excellent product and efficient production，Achieve market share leading year after year。At that time，All Devanlen product models are in short supply.，One for delivery and one for sale，More than 200 units out of the warehouse every day，The workers out of the warehouse all have long hair.，Because there's no time for a haircut.。And the employees are paid accordingly for their labor.，There is overtime pay for overtime work，Double pay on holidays.，In those busy times.，Are you tired physically and mentally?，The experience is full of harvest.。
In 2014, domestic brands concentrated their efforts.-2015，Devanlun also managed to retain the core strength.，Many core employees who have followed the enterprise for more than ten years have not left because of better treatment.。Just as Xu Zhiyuan, a retired employee of Diwanlun No.1, sighed when he returned to the factory after eight years.：“The factory has changed a lot.，The brand name has changed.，But there's a lot that hasn't changed.，There are still many old faces and old friends.，The spirit of the workers has not changed.，This cohesion of the enterprise has not changed.，I think there is such a spirit.，Di Wanlun will surely usher in new glory with the warming of the market.。”
For 30 years，Di Wanlun is an indispensable foreign investment force in Yantai Development Zone.，It is an integral part of China's construction machinery industry.，It is also a big family with more than 1000 employees.。A factory, a city.，It is the most romantic promise of Diwanlun China's thirtysomething.。
Development：Stimulate the power of the Chinese market
From assembly to manufacturing to R & D，From export to domestic sales and then to export，“Di Wanlun China”Its strategic position has been adjusted with the change of market environment.，And always the same.，It is Di Wanlun's enough attention and deep understanding of the Chinese market.。
Ultra-durable products first adapted to China's working conditions from the Daewoo era，To the balance of power、Word of mouth outstanding 9CSeries，Then to the fourth national new product of the leading emission standard.，Di Wanlun always finds what the Chinese market needs.，Think what Chinese customers think。In the process,，Devanlun China R & D Department、Quality Management Department、After-sales service departments have worked together to solve more than 50 persistent failures in the industry that have not been solved for a long time.，Promote the substantial improvement of the overall quality of domestic Excavators。
Di Wanlun Yantai factory relies on the experience of the first generation of local workers.，Inherit the spirit of excellence from generation to generation，27000 multiple manufacturing process evolutions are cumulatively performed，Let the old factory glow with new vitality all the time，With stable and excellent product strength, it has won 20 times of leading customer satisfaction in the domestic market.。At the same time，Construction machinery products manufactured by Chinese factories are beginning to radiate to more and more countries.，Gain more and more excellent international reputation。
On the Qinghai-Tibet Plateau，Di Wanlun not only sells all kinds of construction machinery and equipment，It also makes full use of the rare plateau environment to carry out targeted research。As early as the era of pure import，Di Wanlun transported Excavators and other equipment to the Qinghai-Xizang Plateau.，Carry out a series of tests under cold conditions，Provide first-line data for extreme environmental adaptation of global construction machinery products。All the research will eventually feed back to the plateau users.。Di Wanlun took the lead in realizing the long-term stability of excavator construction at 4000 meters altitude.，And continue to develop plateau applicable parts with customer demand.，Teach the hydraulic system。Nowadays，Most of Devanlen's products have“Adapt to altitude 5000mCold working condition”The basic quality of，It continues to lead in the plateau area.。
Time flies，Brand change；As time goes by，Quality is unremitting，As one customer said Xizang,：“I know Devanlon is still the same guy.，It's the same factory，I trusted him.！”
Thirty years old——To people，It's the growth of age.，It is the assumption of responsibility.；To the enterprise，It is the formation of inside information.，It is the convergence of partners.。Thirty years of companionship，It's the Chinese Medal of Devanlun.，Thirtysomething Devanlun，Will be more intelligent.，More powerful，Together with thousands of partners, we will write a beautiful chapter called the future.。
