August 7，With“The Future of the New Energy Era Has Come —— Win 2024”The second marketing conference of Fukuda Proco was successfully held in Changsha, Hunan Province.，Deputy General Manager of Fukuda Leisa、Secretary of the Party Committee of Proco Business Department、President Pan Linbo，Chen Ze, Executive Vice President，Cheng Xiaojian, Vice President of R & D，Chen Xu, Vice President of Supply Chain and Director of Proco Factory，Lei Lingdong, Vice President of Marketing and General Manager of Marketing Company, as well as cadres above senior managers of functional departments of the Business Department and all staff of the Marketing Company attended the meeting.。The conference comprehensively reviewed and summarized the work in the first half of the year.，Clarify again the operating indicators for 2024，Build strength for business development in the second half of the year，Full sprint，Ensure sales targets are met。
At the meeting，Deputy General Manager of Fukuda Leisa、Secretary of the Party Committee of Proco Business Department、President Pan Linbo《Seize opportunities, innovate marketing and manage customers》 Presentation ，In-depth review of the performance in the first half of the year，Fully deploy business objectives and key tasks for the second half of the year。General Manager Pan pointed out，Facing the continuous downturn of the sanitation automobile market，Proco business should seize policy opportunities and market opportunities.，Respond positively，Enhance their own operational capabilities、In particular, cost capability，Achieve competitive business growth。General Manager Pan pointed out，In the second half of 2024, we will focus on customer value and carry out customer management in an all-round way.：
One is to clarify the four value elements and eight value modules of customer needs.。
Second, do a good job of product competitiveness within the enterprise.。Leading technology——Zhijia、Intelligence、Energy saving、Netcom、Lightweight、Hydrogen Energy、Hybrid、Integration，Create the lowest cost in the industry、Maximum operating efficiency、Low energy consumption、Shortest、Lightest、Efficient and convenient sanitation Vehicles。Cost and price leadership——De-redundant minimalist chassis、Module integration、Reduce parts、Pricing。Quality assurance——Market quality first priority，Complete annual quality research and annual quality problems。Shorten the orderLead time——15-day goal。Plan business development——Expand construction waste、Highway cleaning、Municipal emergency rescue、Landscaping products market，To study the market of low-speed driverless sanitation machinery products。
Third, marketing should do a good job in building the capacity of eight modules of customer value.。Focus on the customer“Brand+Products+Price+Finance+Leased+Charge+Internet of Vehicles+Service”Combinatorial generalization of；Focus on the head customer，Increase and deepen the content of existing customer cooperation，To increase the viscosity；Push“1+N”Key account sales approach，Gradually establish cross-regional customer“Headquarters+Project Department”Collaborative flexible business model；Carry out live broadcast of backstage department heads to consolidate customer awareness、First-line short video work，Further strengthen“Iron Triangle”Action；Identify key overseas markets、Effective breakthrough，Building regional sustainable export capacity；Build“The closer to the customer、The higher the value”Salary performance system for the front line of the market，Promote the business and process of each department of the business department directly to the front line of market empowerment.。
Deputy General Manager of Fukuda Leisa、Secretary of the Party Committee of Proco Business Department、President Pan Linbo made a report.
Lei Lingdong, Vice President of Marketing and General Manager of Marketing Company《New Energy Age，The future has come——Win 2024》Marketing report，It points out the direction for marketing work in the second half of the year.，Ecological value ring based on marketing，Identify the top 10 business process changes：Building a Customer-Centered Strategic Ecosphere，Comprehensively promote agents to have“Complete Vehicle、Aftermarket、Customer ecology、Customer management”Value chain 10NStrategic agent transformation of business capability，Strategic agent“Rights and responsibilities”Share the burden，Strategic identity，The flag leads；Build a Customer-Centered Direct Marketing Chain Ecosystem，Quickly respond to market demand，Make sure that every car must compete.；Build a business department“1+N+X”Live broadcast&Hort video matrix system；Through the financial leasing business chain，Transforming to a new ecology；Improve the financial innovation system，Strengthen product competitiveness；Build a new service model，Quickly promote the improvement of Proco's new energy service capability；Business Process Reform Drives the Renewal of Talent Structure；Expand the product line，Looking for new business breakthroughs；Layout of intelligent network technology and automatic driving products；Create a customer-centered all-staff marketing culture。Vice President Lei Lingdong stressed.，In the second half of the year, all marketers can only unswervingly embrace the new ecology.、From the perspective of development、Strategic thinking and forward-looking layout、Leading mode innovation，In order to seize the new track，Accurate force，Achieve the sales target of 2024。
Lei Lingdong made a report on marketing work
Cheng Xiaojian, Vice President of R & D《Products are the king of comprehensive enabling marketing.》The report introduces the core products and solutions for the second half of 2024.。Enabling marketing through R & D，Make the value of the product itself in the cost、Function、Performance、Quality、The sense of experience is further strengthened.；Take the product as the link，Increase customer stickiness；Accurate product positioning，Drive campaigns directly to customer；Rapid multidimensional market share、Take the high ground、Enhance brand power。
Cheng Xiaojian's First-line Report on R & D Enabling
R & D and technology are the vitality of products.，Quality and service are the cornerstones of promoting product reputation.。Executive Vice President Chen Zezhu《Quality enables the front line》According to the report，Quality is always one of the most important factors for the success of a product in the market.，Continuous improvement is required、Improvement，In order to maintain the competitiveness of product quality.，Implement quality pull。Through the construction of quality evaluation index system and in the process.、Key products、Production process control、Implement key point breakthrough in quality review，Ensure continuous improvement of product delivery quality，To meet escalating customer needs。
First-line Report on Quality Enabling of Chen Ze's Works
Chen Xuzai, Vice President of Supply Chain and Director of Proco Factory《Order Enabling Marketing Front Line》According to the report，Innovation and change through order mode，Shorten the whole process cycle of the order，To achieve the 15-day delivery target，Further improvement of resource management，Improve the on-time warehousing rate、Optimize lead times，Ensure the quality of the order、Guarantee the quantity、Deliver on time，Continue to empower first-line orders in the market。
Chen Xu made a first-line report on order empowerment.
Learn from advanced examples，Gather the strength to forge ahead，Glory inspires us to move forward。In the benchmarking sharing link，Fujian Branch Manager Ma Gaojian shares four sales experiences：Accurate positioning of target customers；Establish good customer relationship；Provide personalized solutions；Be responsible，Be down-to-earth，Do things in a real way。Liu Shengrong, manager of Northern Strategic Customer Branch, is a cross-border breakthrough from workshop to marketing.“Pin Crown”，The sales tips shared are“The strength of the team”，A good team.，The first wolf is more critical，It is necessary to lead the team to be able to take charge of their own side.；A good team.，Every team member is important.，Have the ability to tell stories，Have to sign the order again.、Get the confidence to get the money back，The team twisted into a rope.，It is like thousands of troops to the outside world。Yang Desheng, Service Manager of Beijing Branch and Henan Marketing Department, shared，Professional skills are required for service.，Resisting pressure，Anti-mood，The willpower to resist submission，There must be complaints about the service.，No complaints, no service.，Ways and means of effective communication analysis for complaints，Turn complaints into handshakes and friendship。
Ma Gaojian shares benchmarking
Liu Shengrong shares benchmarking
Yang Desheng shares the benchmark
The Sword Points to the Sky Lingyun Zhi，Forge ahead and overcome all difficulties。This conference not only points out the direction for the marketing work in the second half of the year.，It also lays a solid foundation for the future development of the enterprise.。All marketing staff of Fukuda Proco will continue to take a more vigorous attitude.、Stronger determination to open the second half of the mission map，Face the difficulties，Win 2024！
