July 26, 2024
Hundreds, large and small、Dotted with dots
What kind of picture will be drawn on the global map??
In recent years,Zoomlion continues to accelerate the pace of internationalization
Since 2024,Many overseas outlets have opened one after another.
Further improve the company's global localization layout
It also contributed to the strong and steady growth of overseas business.
Further expansion of localized territory
The opening of new outlets highlights constantly
In recent years,Zoomlion deepens the implementation of the company overseas“End-to-end、Digitize、Localization”Overseas strategy,Continue to promote network construction from regional centers to important cities。
2024,More and more new overseas outlets from planning to landing,Promote the development of localization to a new level。From Saudi Arabia in the Middle East,To Malaysia in Southeast Asia.、Thailand、Vietnam,To Brazil in South America.,The opening of new outlets welcomes new and old customers to place orders.,Let's look back on those highlights.!
▶ Saudi Arabia
February ,Zoomlion Saudi Abha Branch Opens,Localized products won orders of more than 10 million yuan。The company was formally formed in Saudi Arabia.“1+4+4”Network layout,It has achieved full coverage of Saudi Arabia's major markets.,Further consolidate the foundation for development。
▶ Malaysia
June ,Opening of a network in Kuching, Malaysia, covering an area of more than 5000 square meters,Will strongly promote the localization of the company's products,Deepen market share and enhance service guarantee capability。The company's network in Malaysia has increased to 5.,Influence radiates to Singapore、Brunei and other peripheral markets。
▶ Thailand
July,Zoomlion's 8th Network in Thailand——Grand Start of Phitsanulok Network。The company's local business response ability and service quality will be further improved.,Boosting its 9 types of mainframe products to fully expand the market segments。
▶ Vietnam
End of May,The unveiling ceremony of Zoomlion Vietnam South Integrated Center was held in Ho Chi Minh City,The outlet is integrated with warehousing、Spare parts service、Display and office functions in one。Zoomlion has nearly 200 local employees in Vietnam.,The sales network covers 58 provinces and 5 municipalities in Vietnam.,The allocation of service resources is also at the best level in the industry.。
▶ Brazil
June ,Zoomlion Brazil Idajai Branch Opens,It has become an important equipment management and allocation center and strategic hub of sales network in southern Brazil.。Zoomlion has 12 outlets in Brazil.,The market share of some products has been in the forefront.,For example, the market share of Concrete Pump Truck has exceeded 70%。
…
Accelerate the strategy of globalization
Innovation Model Enabling New Growth
At“Localization”Under the impetus of strategy,Implementation of Zoomlion in key markets“Overseas airport+Localization team+Product Division”The pattern of,That is, to establish branches in key promotion countries.,Recruit local staff,Relying on the airport,Hardware can be shared across product lines、Software resources,Timely capture of business opportunity information,And based on a unified big data platform,Realize flat management of overseas business。
At present,Zoomlion has built more than 30 first-class business airports around the world.,More than 350 secondary outlets,The total number of overseas localized employees in the world exceeds 3000.,Products cover more than 140 countries and regions。By the end of 2024,Secondary outlets are expected to exceed 400.。Overseas outlets as“Bridgehead”,Link the whole chain from front-end R & D to mid-end sales to back-end services,Help companies better understand、Close to and meet the needs of local markets and users。
Based on the unique cultural base of Zoomlion、Concept base、Made of digital technology base.“End-to-end、Digitize、Localization”Global business direct sales system,While helping the company's business grow at a high speed,It also strongly supports the company's global end-to-end risk management and control.,Guarantee of the company's high-quality development。
Relevant data show that,Zoomlion's overseas revenue grew by more than 70% year-on-year for two consecutive years in 2022 and 2023%,Exports grew by more than 60% year-on-year in the first quarter of 2024%。
With R & D centers all over the world、Manufacturing plant、Sales Network、The service team has been continuously improved and upgraded.,The stable growth of Zoomlion in the international market has laid a solid foundation.,Rapid promotion of brand influence,Overseas business shows a leap-forward development trend。
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