Imagining the international market with the cognition of the domestic market will lead to countless pitfalls.
July 18, 2024
“Go to sea”It is a hot word in the construction machinery industry in the past two years.，Almost all enterprises and practitioners will consider going to sea more or less.，Because the domestic market demand is severely shrinking and extremely involuted.，Expanding the international market by going to sea has naturally become the consensus of all.。
In fact，Sany Heavy Industry、Zhejiang Dingli and other enterprises have achieved more than half of overseas sales revenue.，In a real sense, it began to move towards an international enterprise.，Xugong、Zoomlion、Liugong and other enterprises are also approaching this goal.，More enterprises are still in the relatively simple stage of international trade.，It has not even begun to open international trade.。
International trade is more exposed to middlemen.，Far away from the end market and users.，In the international market competition，This sales model is increasingly unable to meet the needs of enterprise development.，It is an inevitable trend to upgrade from international trade to international sales.。Unlike international trade,，International sales require enterprises to send sales and service teams to overseas markets.，Work close to the end market and users。The key question that follows is that，How exactly are we going to do international sales?。
Under the mode of inertial thinking，Many enterprises like to imagine the international market with their own understanding of the domestic market.，Invisibly, it will bring many obstacles for enterprises to carry out sales work at sea.，And this kind of cognitive impairment becomes“Pit”，Become the extra cost that enterprises pay for it.。When we learn about real international sales work,，It may subvert our original understanding.。
Such as the following：•Can you be invincible overseas just because of its high cost performance?•Can SMEs enter the high-end market in Europe, America and Japan?•Is the more backward the economy, the greater the sales opportunities?•Unfamiliar with people and places，How do I do market research?•How to find reliable channel partners•What is the difference between a dealer and an agent?，Do I need a dealer or an agent?•Is price and business policy the most important thing for overseas channel providers?•The distance is so far，What do I rely on to restrain channel providers?•Why don't the channel providers I like like me?•Can't find the right channel， What should I do •How to arrange overseas distributors to visit factories•From which dimensions to evaluate channel providers
•……
Well-known consulting and training institutions in the construction machinery industry——Beijing Elite Intelligence Exchange will be held on August 3~Held in Nanjing on the 4th“The First International Sales Training Course for Construction Machinery”，Mainly for small and medium-sized enterprises that have plans to go to sea or are in the early stage of going to sea.，Help business owners and overseas sales managers to understand the system“Methods and skills of international sales work”，Especially the channel development link.。
The course also provides a free assessment opportunity for each enterprise participating in the training.，Systematically evaluate the international sales ability and level of the enterprise。Deng Wenjin is the main lecturer in the whole process.，Engaged in international sales of construction machinery for 20 years，Worked for Sany Heavy Industry、Well-known enterprises such as Kairuite Heavy Industries and Nanfang Road Machinery，From a front-line salesman to an overseas sales manager，All the sharing content comes from the summary and perception of actual combat experience.，Practical、Easy to use！
