June 18, 2024
Compared to catching the draught.,Stand firm in the storm,Might be more important。
March ,One against Cummins 15NOf the gas engine“Storm”Sudden rise,Fukuda Cummins, which produces this model,(Hereinafter referred to as Fukang)Be the focus,Nature is also affected.。
Normally,Faced with all kinds of public opinion,Brands will come up with all kinds of means to fight back.,But Fukang does not denigrate his opponents.、Don't belittle your peers,Just be yourself,With orderly production and service,To show the truth“Core”。
Until May 16,Cummins China Voices During 2024 Cummins Customer Day,Only then did the industry know that the company had done a great thing during this period.——Accept three national authoritative testing institutions at different temperatures、Repeated tests under different working conditions,There are even non-standard tests under extreme conditions.。In an industry full of smart people.,This enterprise uses the most“Stupid”The method gives the most powerful response.:There were no emissions violations.。
The end of public opinion will always return to its essence.,Behind the reversal is often an opportunity.。On the cusp of the storm,The original aspiration remains unchanged,Compared to a war of words.,Fukang firmly believes that the actual combat of product strength is its strength.。
From the user's point of view,“Calculations” Oneself
“Make Fukuda Cummins Trustworthy”Is this enterprise placed in andCMESA word from the equivalent position of the manufacturing execution system。In performance,Fukang insists on power、Economy、Reliability、Balance of;In quality,It will“Zero defects”As the only target。That's why,Fukang can safely go through the storm this time.。
There is no need to say too many difficult technical terms.,The Fukang light machine, which can run 2 million kilometers, is enough to prove everything.。
Not long ago,Fukang disassembled one that ran more than 2 million kilometers.FSeries engine,This year-round machine.,For eight years.,Under the running condition that people stop and the car does not stop,The valve is well sealed,There is no crack in the exhaust pipe under high temperature for a long time.,It's still the original part.,Fuel consumption has also remained at a low level。Visible,Two million kilometers is the limit of light aircraft.,But it is far from Fukang's limit.。
Greater charm.,Is to make the limit a common thing.。So far,Fukang has produced 2.5 million engines.,Nearly 1.9 million of themFSeries of products,There are countless millions of miles.。
Power、Energy consumption、Reliability、Failure rate,It is not easy to achieve one of them.,At the same time, it is more difficult to do so。This means greater commitment.、Higher cost。In the engine industry,The price of Fukang is on the high side,In the era of everyone's price roll,This kind of play seems a little bit.“Han”,It is more cost-effective to sacrifice a certain index for a low price.,But Fukang does not play tricks on users.,But from the user's point of view“Calculations” Oneself ,Towards“All excellent”Run at full speed,Only then did we have the later ones.“No Fukang,No light Truck”、“Fukang engine,Fuel consumption is low.”。
Don't like to talk,But love to talk in numbers.
In Fukang,More than 50% of the employees are high-tech talents.,People who engage in technology face computers every day.、Instruments and products,In the eyes of the outside world“iPeople”。However,This group of people who don't like to talk.,Love to speak with numbers.。At present,Digitalization has gone deep into Fukang's research and development.、Manufacture、Service and other links,Digital products are formed.、Customer support、Quality big data、Digital supply chain、Digital factory and digital operation and other six major application systems。
Research and development,Digitalization has greatly accelerated the process of product design.,And break down empiricism to some extent.,Realization“Nice and fast.”。With the world's first national six 15LA high-powered engineA15 as an example,As a product with epoch-making significance,A15 R & D completed in only two and a half years,And in the past,The R & D cycle should be at least 5 years.;At the same time,It has achieved an altitude of 3000 meters without limit.、40 below zero℃Successful startup at one time。
Manufacturing,Digitalization makes Fukang pursue“Zero defects”Make it possible,Each Fukang machine will do error-proof testing in more than 200 processes.,Production line with constant temperature and humidity environment,Ensure consistent process tolerances。Application of digitalization in services,Let the after-sales service no longer rely on the old master,Through data analysis,Fukang can help users solve problems remotely、Reduce fuel consumption、Customize service intervals、Improve bad car habits。
Engineer,Think outside the engineer
“Technology control”Often hard controlled by technology,Indulge in it, unable to extricate oneself。A typical example is,In case of Vehicle fault,“Technology control”Tend to report fault codes without omission,But for the user,,The constant error prompts are devastating.,Look and don't understand.,I can't fix it.,It can also create a strong sense of insecurity.。
Lots of things,Not because you think you're right.,Think users need it.,Must be opened for technical control“Anti-addiction mode”,Get them to the front line.,Put your ass in the user's driver's seat.。Fukang puts R & D resources in front,Let engineers go to the front end to understand the requirements,Through visits and conversations,Think about how to bring more value。It is understood that,Dozens of people stationed at the market terminal in Fukang do not have fixed offices.,Every day with the user、Dealer、Soak together at the service station., Because “Suffer”And“Feel the same”,Fukang engineers are getting more and more customized development and calibration of the scene.。
Let's look back at this storm.,You will find that as long as you do things well,,It doesn't matter if you can say beautiful words.。Maybe,After this difficulty, Fukang,Still can't learn how to be a“A wise man”,But just ask“Core”A clear conscience,Do you want to choose it?,Users have a pretty good idea。
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