10.913 billion yuan! The brand value of Forklift Group has reached a new high!

China's strength is upward.

      May 10，National Development and Reform Commission、 Publicity Department of the CPC Central Committee 、Ministry of Industry and Information Technology、The 8th China Brand Day, co-sponsored by the Ministry of Commerce, was grandly opened at the Shanghai World Expo Exhibition Hall.！This activity is based on“Chinese brand，The world shares；Domestic fashion brand，Build the future”As the theme，It brings together nearly 1800 enterprises.，Tell the story of Chinese brand development together，Focus on the innovative strength and unique charm of Chinese brands。 

      As a leading enterprise of Vehicles/ 'target='_blank' style='color:blue;'>Industrial Vehicles in China、Global famous brand of Vehicles/ 'target='_blank' style='color:blue;'>Industrial Vehicles，Heli has been invited to participate in China Brand Day twice.，This time with“China's strength is upward.”As the theme，Stunning appearance with a number of forklift models。The exhibition area is open、Based on the inclusive design concept，By extracting the enterprise identifier element，Build“The sky is round and the earth is square”An open display space，Give full play to the advantages of multimedia and location.，To create a different atmosphere for the audience.，Debut and Synergy of Several Product ModelsIPThe full display of the series of literary creations attracted many audiences to stop and communicate.。

      To“New”And go，With“Quality”Zhiyuan。This year's《Report on the work of the government》Point out，To create more internationally influential“Made in China”Brand。In recent years，Joint efforts to give full play to the leading role of innovation，Actively build a modern industrial system，Speed up the development of new quality productive forces。During the event，The newly developed hybrid power Stacker model is highlighted.，The prototype of this model is Heli's first extended-range supercapacitor hybrid empty container Stacker in China.，The equipment is based on the industry demonstration application demand input of Zhuhai Port Group's green intelligent equipment.，R & D and manufacturing capability of port machinery heavy equipment based on joint force specialty，Overcome technical difficulties with the full cooperation of the production, teaching and research teams of both sides，The hybrid power technology is successfully applied to the empty container Stacker.，Filling the gap in the domestic industry。Face the future，Join forces to hold high the banner of national forklift industry，WithScientific and technological innovation、Digital intelligence upgradeFor the two wings，Continue to lead the continuous development and growth of China's manufacturing industry。

Promoting High Quality Development by Brand，Make the world work together.。In recent years，The resultant force is“Fourteen five”In the preparation of the plan，Give new connotation to Heli brand“Make the world work together.”，To achieve this goal,，Joint efforts through the establishment of a digital communication matrix linked at home and abroad，Focus on high-quality development，Strengthen brand building；Actively respond to international green environmental protection requirements，Promote high-end products、Intelligent、Greening；Improve the international brand management system，Rely on“1+N+X”Continuously strengthen the brand image，Continue to lead the industry in a new form of modernization，Boosting Chinese brands around the world。

      May 11，Xinhua News Agency、China Brand Building Promotion Association、China Appraisal Society、《Chinese brand》The magazine and other units jointly released in Deqing, Zhejiang.“2024 China Brand Value Evaluation Information”。Forklift GroupBrand Strength of the 928 IndexAnd109.The brand value of 1.3 billion yuanContinue to rank ninth in the list of machinery and equipment manufacturing，Brand value increased by 18% year-on-year.0.6 billion yuan。Increased brand value and brand influence year by year，It confirms that Heli brand is developing new quality productivity.、Fruitful results achieved in the process of promoting high-quality development。

Resultant force

Make the world work together.

Chinese brand，The world shares！As a Chinese enterprise that has grown up in this land for more than 60 years,，The resultant force is alwaysActively respond to the call of the state，Deepen brand building，Insist on scientific and technological innovation、Open cooperation，Strive to enhance the international competitiveness of Chinese brands。Future，Joint efforts will continue to uphold“China's strength is upward.”Brand concept，Continuously improve their own technological innovation capabilities、Brand management level and international competitiveness，Continue to refresh global users' awareness of Chinese brands with hard-core brand power，Inject joint force into Chinese-style modernization！

     It is reported that，Since 2017，China will set May 10 as China Brand Day every year.，Through organizing and carrying out a series of special activities，Widely spread the concept of brand development in the whole society、Cohesion of brand development consensus、Create an atmosphere for brand cultivation，Actively enhance the development effectiveness of China's brand building。“China Brand Day”It has not only become an important moment for the exchange and display of Chinese brands.，It has also become the leading role of our country's brand.，An important engine for promoting high-quality development。

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