Introduction：April 26, 2024，Construction Machinery Leasing Branch of China Construction Machinery Industry Association Second Member Congress of the Fourth Session and Construction Machinery Leasing Industry Summit（Hereinafter referred to as：Leasing Summit）Held in Changsha, Hunan，By the General Assembly“Co-construction、Symbiosis、Win-win”As the theme，Ou Lisheng Trade（Shanghai）Mr. Wang Zhijun, the general manager of the limited company, delivered the theme:《All rivers go to the sea--The Development of Long-Term Doctrine in the New Market Environment》A wonderful speech。
The purpose of this leasing summit is to gain insight into industry trends.，Jointly explore and develop new kinetic energy，Reconstructing the Development Model and Meeting the Current Challenges。Qi Jun, Honorary President of China Construction Machinery Industry Association、Guo Wenlong, director of the Transportation Infrastructure Research Institute of the Macroeconomic Research Institute of the Development and Reform Commission, and other leaders attended the conference.，And delivered an important speech.。
Published by Mr. Wang Zhijun《All rivers go to the sea--The Development of Long-Term Doctrine in the New Market Environment》Keynote speech，This paper expounds the current downward situation of the high machinery industry.，And put forward Ou Lisheng's coping strategies and“Break through”Direction，It has aroused heated discussion and deep thinking among the participants.。
Downward market environment
High-altitude aircraft leasing needs“Long-termism”
Ou Lisheng Trade（Shanghai）General Manager of Limited Company Wang Zhijun
“The renter needs to change his mind.，Do it well‘Long-termism’A development plan。The key to winning the protracted war lies in the post-market.，Spell is the effective life cycle of equipment.。”
China's high machinery industry has experienced more than 10 years of rapid development.，The market has more than 580000 units.，It exceeds the number of high-altitude aircraft in Europe.（In 2022, the European market has a stock of 340,000 units.），China is currently in the stage of symbiosis of old and new aircraft.。China's high machinery industry ushered in 2023“Both volume and price fell”A new situation，On the one hand, the growth of demand for new machines is weak.，On the other hand, the rental price of high-speed aircraft continues to decline.。The renter has to face the extension of the account period.、It is difficult to collect money、Repayment pressure and other multiple problems.，It is difficult to operate。
Change of national average monthly rent of 10-meter scissors car（yuan）
In the field of products，Ou Lisheng always believes that the design life of products is at least 15 years.，That is, across 3 device lifecycle state，Bring continuous benefits to renters in the whole life cycle。For this reason，Ou Lisheng has launched a series of post-market service strategies.，To extend the service life of the equipment，Optimize assets for renters through aftermarket services、Enabling value。
Aftermarket“Innovation”
Achieve customer value with professionalism
As a leading enterprise in the high-tech industry，Ou Lisheng has made great efforts to promote the pace of post-market since 2023.。Not only to build a service network，Five years of industry-leading warranty、Trade-in、Renovation/Overhaul and other services，It also offers a range of aftermarket products.，Including the original factory+Economical accessories、Quick repair on site、Paint protection、Service contracts and so on。
Ou Lisheng always believes，Post-market service is an important solution to the current pain point of renters.。For this reason，Mr. Wang Zhijun put forward three service concepts.，That is“In-warranty service，Only fast but not broken”、“Parole service，The machine gives birth to youth”、“Training services，Teach a man to fish”。
At the convention，Mr. Wang Zhijun highlighted Ou Lisheng's service innovation.：Ou Lisheng can meet the needs of renters.，Provide oil to electricity、The equipment is fully renewed、Upgrading services such as electricity to electricity，In order to realize the sustainable development of the equipment.。These measures can effectively reduce the operating costs of renters.，Help them win the high machine.“Protracted war”！
The value of professional achievement！In 2024, Ou Lisheng proposed to cover“Design and manufacture、Products and applications、Professional level service、Circulation and circulation、Channel and win-win、Professional team”The value proposition of six dimensions.，Bring excellent experience and unique value to users。
At the leasing summit，Mr. Wang Zhijun also introduced the development and layout of the century-old Ou Lisheng in China.，And reiterated“In China·For China”The strategic line of。“Ou Lisheng will use the experience of global perspective and Chinese wisdom.，Adhere to the development strategy of long-term doctrine，Together with Chinese lessors，Contribute to the sustainable development of the industry，Win the race.‘Marathon’！”
