March 19, 2024
Recently,The UKKHLThe authoritative magazine of the group《International Construction》Published to the deputy general manager of Shandong Lingong、Interview with Wang Xiaohui, General Manager of International Marketing Company。
KHLThe group was founded in 1989,It is the world's leading information provider of construction machinery。In the interview,General Manager Wang andKHLEditor-in-chief of the magazine on the impact of the epidemic on China's mainstream construction machinery manufacturers、In-depth exchanges were conducted on the development prospects of electric equipment and the promotion of Lingong's internationalization strategy.。
Talking about the impact of the epidemic on China's construction machinery industry,General Manager Wang pointed out,During the past three years,More and more customers begin to favor and choose Chinese brand equipment.。These devices have demonstrated reliability in use that rivals Western brands.,Has been widely recognized by customers.。General Manager Wang thinks,The epidemic has acted as a catalyst.,Promote the mainstream manufacturers of China's construction machinery industry to accelerate the expansion of overseas markets,Shandong Lingong also takes advantage of this.,Achieve a significant increase in market sales。
General Manager Wang said,In order to consolidate and expand this achievement,,The company is actively expanding overseas distribution channels.,Speed up the construction of overseas subsidiaries,And committed to Brazil.、Mexico and other countries to achieve localized production。
When talking about the development prospects of electric products,,General Manager Wang said,Shandong Lingong has been actively investing in the research and development of electric products.,And has achieved fruitful results.。He thinks,Chinese manufacturers have two advantages in electric products: sufficient supply of raw materials and active support from the government.,It can bring significant economic benefits to customers.。Look to the future,The electrification of the global construction equipment industry will accelerate.。
In terms of the internationalization strategy of Lingong,General Manager Wang put forward the idea of implementing overseas development in stages.。At present,Shandong Lingong is in the second stage of overseas development.,That is to strengthen the construction of global supply chain.,Expand global dealer network coverage。Future,The company will continue to promote the localization production strategy.,To meet the market demand of different countries and regions.。
This interview not only shows the forward-looking vision of Shandong Lingong in the construction machinery industry.,It also highlights the important position and great potential of China's construction machinery industry in the international market.。Future,Shandong Lingong is committed to making more breakthroughs in electric equipment and internationalization strategy.,Contribute more temporary workers to the development of global construction machinery industry。
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