February 3, 2024，With“Anchor the target·Gathering potential and moving forward·Win 2024”The 2024 Marketing Mobilization Conference of Fukuda Leisa Heavy Machinery Business was solemnly held.。Deputy Party Secretary of Futian Leisa、General Manager Gao Yi，Han Shaozeng, Deputy General Manager of Fukuda Leisa and General Manager of Marketing Company，Lv Youyu, Director of Futian Leisa Anqing Factory，Li Hongliang, Deputy General Manager of Futian Leisa Marketing Company，Guo Zhenhua, Deputy General Manager of Futian Leisa Marketing Company?，Yu Yue, Deputy General Manager of Futian Leisa Marketing Company，Yao Siyi, Vice President of Futian Leisa Technology Research Institute and Vice General Manager of Marketing Company, and Marketing CompanyLLeaders above level 4 and 101 front-line sales and service personnel of heavy machinery business marketing system jointly participated in the meeting.。
Adapt to the new，Stand up to the tide
China's commercial mixing industry has entered a new stage of development.，Competition in the domestic market is becoming increasingly fierce.，The importance of customer stickiness has become increasingly prominent.，Marketing mode and channel format are also facing new opportunities for major adjustment and remodeling.。2024 is crucial to the business development of Fukuda Leisa.，It is the key period for Fukuda Leisa's marketing reform to be fully implemented.。So，We have to“Deepen marketing reform，Seize market opportunities”，Continuously improve business level，Create products and market reputation that exceed customer expectations。The whole value chain needs to work together，Make every effort to guarantee the sales and service of terminal products，To lay a solid foundation for the successful completion of the annual sales target of Foton Leisa Heavy Machinery Business in 2024、Create a good situation。
First，Han Shaozeng, Deputy General Manager of Futian Leisa and General Manager of Marketing Company《Concentrate on joint construction and adapt to the new situation》The theme report of。General Manager Han pointed out in the report.，Deepening marketing reform is the need of internal development.，It is also an inevitable requirement for changes in the external environment.。He stressed，Facing the current market situation，Fukuda Leisa has no way out.，Only by unswervingly promoting marketing reform，Only in this way can we remain invincible in the fierce market competition.，It also points out the direction for the heavy machinery business in 2024.，Clear business objectives、Key strategies and four core changes。
Han Shaozeng, Deputy General Manager of Fukuda Leisa and General Manager of Marketing Company
Fukuda Leisa has no way out.，Only by unswervingly promoting marketing reform，Only in this way can we remain invincible in the fierce market competition.。Li Hongliang, Deputy General Manager of Futian Leisa Marketing Company《New drive·Seize the opportunity·Take advantage of the situation·Have the courage to break the game》It is pointed out in the theme report that，At present, heavy machinery industry is facing unprecedented opportunities and challenges.，It must be dealt with with new thinking and strategies.。Fukuda Leisa Should Be Driven by Innovation，Continuously introduce products and services that meet the market demand。At the same time，We should seize market opportunities keenly.，Act quickly，Take advantage of the situation。
Li Hongliang, Deputy General Manager of Futian Leisa Marketing Company
And then，Yu Yuezuo, deputy general manager of Futian Leisa Marketing Company《Improve service ability by focusing on customers，Build a service enabling platform based on supporting the production line》Subject Service Report。The report clarifies the business policy of the service system in 2024.，Emphasis on continuous customer centricity，Heavy machinery business provides one-stop service to customers.，Based on differentiated and customized services，Take service orders as the starting point，Improve service quality in an all-round way。The report also States that，Focus on customer value，Focus on new products，Enhance customer service experience。
Yu Yue, Deputy General Manager of Futian Leisa Marketing Company
The goal is set，Go all out
In the signing of the annual target contract agreement of Foton Leisa Heavy Machinery Business，General Manager Han and Jin-Ji Sales Branch、Shaanxi-Gansu Sales Branch、Sixteen sales branches, such as Anhui Sales Branch, have signed the sales target contract agreement for 2024.。This important measure not only clarifies the tasks and responsibilities of each sales branch.，It has also set a clear goal for the development of Fukuda Leisa Heavy Machinery Business.。General Manager Han said at the signing ceremony.，He is full of expectations for the sales branches.。He wants the sales team to be tightly focused on customer needs.，Continuously improve service quality，Actively explore the market，Ensure the successful completion of sales target.。Representatives of the sales branches also expressed their views.，They will go all out to achieve the sales target.，Develop a practical sales strategy，Continuously tap the market potential，Improve sales performance，At the same time, we will have a deep understanding of customer needs.，Provide personalized solutions，Increase product promotion efforts，Broaden sales channels，Increase the market share of Foton Leisa Heavy Machinery products。
Honorable Mention，Inspire to move forward
At the awards ceremony，It is presided over by Guo Zhenhua, deputy general manager of Futian Leisa Marketing Company.，At the meeting, awards were given to individuals who had achieved outstanding results in the special marketing labor competition in 2023.，Thank them for their efforts and excellent results in 2023.，And encourage more people to follow their example.，Learn from each other，And it should be practiced in depth.“Customer-centric”Cultural values and“Hurry up、Quasi、Harsh”Guidelines for Marketing Operations，Struggle and charge、Fight for every car.，Coagulation“Fight for the first place”The spirit of marketing，Achieve team growth、Win together。
Guo Zhenhua, deputy general manager of Futian Leisa Marketing Company, presided over the medal ceremony.
“There is no end to learning”The whole team learns the track，Encourage active participation in the course of Futian Talent Development Center，Strengthen the study of marketing service and strong related value chain courses.，In order to feed back the work.。
“The whole journey is worry-free”Customer Service Track Winners，Focusing on promoting the transformation of service system from improving customer experience to exceeding customer needs，Focus on reducing customer service complaints，Improve the rate of primary maintenance in place，To solve the problem of poor completion of the average arrival time of the overall rescue.，Boost customer experience innovation and upgrade，Order quantity of comprehensive jurisdiction、Customer service complaint、Average arrival time of rescue、Comprehensive evaluation of four indicators of primary maintenance in place rate。
“Keep the soil and do your duty”Marketing supports the track，It is in recognition of the promotion of the overall marketing business.，A soldier who charges ahead、A commanding officer，They rely on the new youth of Leisa.、Leisa official micro、Tik Tok short video and other platforms boost morale internally、Set up excellent cases and examples，External Communication Leisa Enterprise、Leisa products、Leisa Marketing、Leisa Service、Leisa culture。
“Fight for every order”Customer marketing track，They actively practice the spirit of struggle of Fukuda Leisa.，Reinforce new product knowledge、Knowledge of new energy、Business policies and capabilities、Direct selling/Channel development and management capability、Marketing skills、Post-market knowledge and other related theoretical knowledge learning，And take an active part in their work，Develop around the customer、Customer relationship maintenance, full use of marketing skills，“Fight for every order”，Dare to rush、Dare to try、Dare to win。
The successful holding of the conference，It points out the direction for the future development of Fukuda Leisa Heavy Machinery.，The goal is clear，Formulated a strategy，It has laid a solid foundation for achieving the annual sales target.。Foton Leisa's heavy machinery business will also continue to deepen marketing reform.，Seize market opportunities，Continuously improve business level，Create products and market reputation that exceed customer expectations，To add momentum to the development of Foton Leisa Heavy Machinery。
