January 10, 2024，With“Technology leads，Enabling growth”The AGCO China 2024 Distributor Conference was held in Hangzhou Ocean Kempinski Hotel.。AGCO China dealers from all over the country、Leaders and business teams from Asia Pacific, Africa and China gathered in Hangzhou，Share the fruitful results achieved in 2023，Together, we look forward to the development and business growth model in 2024。
2023，China's agricultural machinery“Kunisan”Upgrade“Guo Si”Emission standards have been fully implemented。AGCO China, which has been deeply cultivated in China's agricultural machinery market for many years，With excellent core technology and mature enterprise management system，Seize the Opportunity of Technological Innovation in Agricultural Machinery Market，Take advantage of the situation to launch the four series of products of Massey Ferguson brand.，Meet the new needs of the agricultural machinery market。
At the meeting，Vice President and General Manager, Asia Pacific Africa, AGCO GroupTiffany SnyderShe explained AGCO's overall strategy for the global and Asia-Pacific Africa regions.。The Asia-Pacific Africa region is one of the important engines of Massey Ferguson's brand growth.，It has great potential.。SnyderShe believes that the Chinese market will show a trend of upgrading to high-end intelligent large-scale agricultural machinery and smart agriculture.，It is also an opportunity for us in the new year and the next few years.。In order to achieve medium- and long-term goals，We will line-ups from the product.、Mode of operation、Four aspects of dealer network construction and digital technology。
Mr. Fang Wenrong, General Manager of AGCO Group China, then made a business review and outlook for China.。2023，Domestic agricultural machinery market is facing multiple challenges.，In this context,，AGCO China's total domestic sales still achieved double-digit growth.。2024，AGCO China will continue to introduce rich、Advanced Tractor product line synchronized with the world，Build one of the most efficient Tractor configuration platforms for domestic mainstream agricultural machinery and tools；At the same time, we should deepen the construction of dealer channels.，Enabling AGCO China to continue its extraordinary growth。
Aiko（Changzhou）Agricultural Machinery Co., Ltd. and AGCO（Jining）Mr. Xiao Jingjin, General Manager of Agricultural Machinery Co., Ltd., made a comprehensive exposition of AGCO China's advanced manufacturing and quality assurance technology and system.。We will continue to take advantage of manufacturing technology.，Focus on product quality，Fulfill the product quality commitment to farmers.。
The annual dealer award ceremony is a link that dealers are looking forward to.。AGCO China awarded the distributors with outstanding performance this year, including“Best Dealer Award”、“Excellent Dealer Award”And many other awards.，Express recognition and gratitude to the dealers。AGCO China and distributors will continue to deepen their strategic partnership.，Work together to contribute to China's agricultural mechanization.。
That afternoon，Heads of various departments and distributors of AGCO China held group seminars.，Explore work scenarios to expand product applications together，Share the experience accumulated in business operation，Explore how to address some of our common challenges。At the symposium，Heads of departments and dealers of AGCO spoke enthusiastically.，Brainstorm，Many constructive suggestions have been formed.，A good foundation has been laid for the common success in 2024.。
At this point，AGCO China 2024 Dealer Conference Successfully Closed。Looking forward to the New Year，AGCO China will always adhere to“Farmers and users are paramount”The idea of，Continuously enrich the product line in China，Use more advanced products and technologies to serve the development of modern agriculture in China，Achieve continuous growth of AGCO's business in China，2024，Will be“Leap of dragons and tigers”Climb a new peak.。
