AI + Meta-Universe Boosts the Brand Out of the Circle, Zoomlion Hard-Core Machinery Leads the Industry Trend

Nowadays，AIIt is becoming the driving force of enterprise marketing reform.、New potential for business growth。 October ，At the 2023 Golden Award International Creative Festival held in Shanghai，Zoomlion Heavy Branch“Hardcore machineryAIGCInnovative marketing”The case won the prize。Through andAIGCBaidu, a leading technology company, has joined forces.，Zoomlion Innovates Content+Interaction to achieve brand out of the circle，Bring popularity and influence to rise again.，It has become a model for equipment manufacturing brands to seize new development opportunities in the wind of the times.。

▲Zoomlion hard core machineryAIGCInnovative marketing cases

In May this year，Zoomlion takes the company's 30 years of existence as an opportunity，Join hands with Baidu to explore，Will target the population to“Content of scientific and technological innovation”Interests and preferences，And technology hot spotsAIGCCarry out the combination，Create something new、More popular content and interactive experiences。According to statistics，In BaiduAPPAndPCEnd、Baijiahao、Wenxin Yige official website and other platforms，This series of activities of Zoomlion achieved a total exposure of more than 200 million.，Brand information index increased by 247%，Total reading volume exceeds 10 million，The total amount of interaction exceeds 70,000.。

Digital man、AI Painting 、Three Meta-Universe Exhibition HallsAIGCThe elements are collected，Become the volume of Zoomlion's detonation and transmission“Singularity”。Zoomlion Digital Person Xiaowei Joins Hands with Baidu Digital Person Lin Kaikai，Initiate to all network users“Meta-universe engineering machinery”As the themeAIPainting Challenge，Through topic solicitation、Open screen advertisement、Topic pop-up window, etc，It triggered more than 5.7 million readings in Baidu's corresponding topics.、More than 2000 interactive comments。

▲Zoomlion yuanyu Construction Machinery ThemeAIPainting Challenge

The event attracted more than 60,000 users.，Everyone withAIFor a paintbrush，With Zoomlion brandVIStandard Color“Aurora Green、The stars are shining in ashes、Gravel ash”Paint the product，At“Wen Xin Yi Ge”The platform draws tens of thousands of future construction machinery models.，He shared nearly 1000 paintings full of science and technology and creativity.。

▲Some of the winning works

Zoomlion has also created brand space.、Product space、Meta-Universe Painting Space Trinity Brand Meta-Universe Exhibition Hall，Undertake online exhibitions of high-quality paintings by users，Let users feel the charm of China's intelligent manufacturing once again in the exhibition hall.。A new attempt to break the marketing boundary of construction machinery industry，Zoomlion Heavy Branch“Make a new one、Outstanding、Splendid”Performance，Achieve extensive brand communication and user penetration。

▲The Meta-Universe Exhibition Hall Built by Zoomlion on Baidu Xirang Platform

Marketing experts said，Zoomlion builds this timeAIGCCreate a contest together，Make use ofAITechnology connects brands and users，Success toCEnd transmission shapes brand digitalization、Intelligent image，Greatly improved brand awareness and recognition。With the deepening of the integration of information technology and manufacturing industry in China,，As a high-end equipment manufacturing enterprise，Zoomlion is actively responding to the call of the times.，Continue to promote digitalization、Intelligent、Green transformation and upgrading，Continuously glow the new vitality of the brand、New charm。

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