July 05, 2023
Recently,Japanese media《Nikkei Asia》Publication《China's Sany Heavy bets on overseas demand to fuel growth》(Sany looks to overseas demand to boost growth)One article,Focus on reporting the pace of Sany's internationalization strategy。
The following is an excerpt《Nikkei Asia》:
Buoyed by record overseas revenues last year,China's largest construction machinery maker by market value has decided to invest more in foreign markets.。
Sany Heavy Industries made it clear,The company will focus on developed economies.,A strategy of hiring locally and investing more in high-tech manufacturing,To enhance localization。According toCounterpoint ResearchThe Hunan-based group ranked third in the world in terms of construction machinery shipments in 2022.,8% market share.4%。Last year,Sany's international business revenue increased by 47 percent%。
Sany Heavy Industry stressed,This time, the gains will come from”Digitize、Localization and services”As a top priority。On the five continents where the company operates,Sales have achieved double-digit growth.,The fastest growth was in North America.,Up to 85 percent%,Followed by South America 63%,Europe 44%,Asia Pacific 41%And Africa 35%。
Market Intelligence Provider in ShanghaiCnrobopedia.comNi Tao, editor-in-chief, said.,“Another clear advantage of adopting an international strategy is that it can spread the risks of a domestic economic downturn and fierce domestic competition.。
Recovery from the epidemic remains uncertain,Sany expects revenue growth of 10% in 2023%,Looking forward to the further growth of overseas business。Sany said,As the company puts more resources overseas,Mainstream markets in Europe and the United States will be growth drivers for the company.。
“We will accelerate the layout of the global industrial chain.,Increasing financing support, with special emphasis on developed countries。”Sany further added.。The push comes as the company plans a secondary listing in Frankfurt, Germany.,The Group has its largest overseas manufacturing and R & D centre in Germany。
According to the China Construction Machinery Industry Association,In 2022, China's export volume of Excavators reached 109,457 units,Year-on-year growth of 60%。
Guotai Junan Securities said in the report.,“The main beneficiaries of Chinese manufacturers are the stimulus measures introduced by the United States and other developed countries to recover from the epidemic.。”It added,China's cost-effective products are one of the factors.,And expects overseas sales to drive the future performance of Chinese manufacturers.。
Sany is showing its high-tech ambitions.。Last year,The company has opened a“Lighthouse factory”。
The factory, located on the outskirts of Jakarta, covers an area of 100.,000 square meters,Invest $30 million,Use digital tools to improve supply chain productivity。
The plant mainly assembles Excavators of 13 to 55 tons for the Southeast Asian market.,The annual production capacity of the first phase is 3000 units.。Compared to 30 days in a traditional factory,The production cycle of the factory is only 7 days.。
Sany plans to build 10 such plants around the world.,There are already 25 such factories in operation in China.。
CounterpointA senior analystSoumen MandalExpress,“Industry trends towards electrification and automated operations will be key factors for revenue growth。”
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