Jinxuan Award Winner Makes Another Effort, Sinotruk's Father's Day Gift Will Be Launched Soon

June 17, 2023

Half way through June，Father's Day is coming。Every Father's Day node，All major brands have launched marketing activities with the theme of paying tribute to father's love.。During Father's Day 2022，Always in marketing.“Bright spots are frequent”Sinotruk，Warm heart push out《Dad，Listen to me.》Original musicMV，Invite the children of the Truck family to sing about their love for their father.，With a special Father's Day gift.，Pay tribute to the Truck driver who has become a father.，Successfully break through the tight encirclement during the peak traffic period of Father's Day，Awarded by Jinxuan Award, the authoritative award of China's automobile marketing“Brand Innovation Marketing Award of the Year”。

Good ideas often come from accurate insight.。Due to the particularity of the profession，Truck drivers are on the road all year round.，Just for my family.、A better life for children.，I had a very hard time.，They can't eat well on the way.、Can't sleep well，Anxious about the supply of goods，Worried about oil prices，Travel thousands of rivers and mountains，But I have no time to enjoy the beautiful scenery outside the window.；I miss you most in my heart、It is the children who give the most expectations.，But spend less time with children and more time apart.，More through video with children.“Cloud chat”。This group of freight industry“Rough man”In fact, we also need to care.，Sinotruk, which deals with card friends all the year round，Keenly captured their emotional needs.。

In 2022《Dad，Listen to me.》MVMedium，The children of the truck family use pure children's voices.，Singing the thoughts and care for my father.，And gave high marks for his father.，Although it is unexpected.，But it is also reasonable.，Sinotruk takes this opportunity to let the fathers of card friends feel their weight in their children's hearts.，The heart is touched by tenderness.。Young children.，Early understand the father is not easy.，Children's understanding and heartfelt blessings，Let the card friends fathers feel deeply gratified.，Also“Accept with a smile”A heartfelt tribute from Sinotruk.。《Dad，Listen to me.》After the launch, it triggered a strong response.，#Dad, listen to me.#Collection of original songs、Activities such as the Truth Talk Tik Tok Challenge also form a national interaction.，Just two weeks.，The transmission volume is as high as 18.6 million.，Create an extraordinary cross-circle masterpiece。

The journey is long，Love is the starting point for fathers.，It is also the landing point of China Heavy Truck.，Father's Day this year，What kind of answer will Sinotruk hand in?？This time，Let's follow Sinotruk into the real working scene of fathers.，Let's find out，Fathers engaged in ordinary jobs，How to create something extraordinary every day，In the eyes of children，What are they like?“Superhero”？ Father's Day, June 18，Works of Sinotruk as a Cross-border Gift#Dad，You're my superhero.#Coming online soon，Let's look forward to it.。