March 08, 2023
While manufacturers are ramping up production,High machine rental business can not resist the temptation, life is very difficult.,People are sinking deeper and deeper into the whirlpool of prices.,A well-known domestic brand launched a three-year warranty at the beginning of the year.,Make people think,Does the renter want the price or the service?,Is this warranty long enough??
Who is paying for the service??
The current industry,Services do not produce much benefit.,The only benefit it produces is internal benefit.,External benefits are difficult to reflect.。”Some renters speak frankly,At this stage, the service can not increase the rental price.,Nor can it reduce the debt ratio.,In the short term, it only helps to enhance the brand image.,Enhance customer viscosity。And enhance customer viscosity through service.,Improve customer repurchase rate,In theory, part of the sales expenses can be reduced.,The reality is that there is not much customer stickiness in the rental industry in front of the price.。
In short,For most renters,Services require input,But the economic benefits are not direct.、Quick cash。
But the intervention of capital has rewritten the rules.,As a result, there is no deposit guarantee for rental equipment.(No compensation for worn out equipment),If the equipment goes wrong in the process of use, the renter can only pay for it.。
Is a 3-year warranty enough??
Everybody knows that,Good service must rely on high income to achieve.,Reliable services need to cost to land.。Pecially during the first five years of financing,Under the huge pressure of repayment,How many renters are willing and how many renters have the ability to pay for it??Competition is white-hot,To solve the problem of profitability,It's nothing more than scale.(Cost)Advantage or service advantage?,But if you want to compete for service, you also need to consider the cost.。
The extension of the warranty period is indeed a way.,It can save maintenance and spare parts costs.,It can also make the equipment more valuable.。After all, renters will have higher and higher requirements for the stability of equipment.,Want the device to last longer,The longer the warranty period, the better.。
Who will follow up??
The problem is,At the moment of strong capital intervention and small and medium-sized renters desperately trying to survive.,How many companies will pay in advance for a longer warranty??
Someone said“Unhealthy mistakes made by the Excavator industry and even further ahead in the concrete industry,The high-tech industry is repeating itself.。Attention is basically focused on the price.,Few enterprises pay attention to value or promote the embodiment of service value in this industry.。”
Is the three-year warranty of a well-known brand in China enough??After this step.,Will more domestic brands follow up??Has always advocated and advocated for concernTCOWill foreign brands bend down??Go ahead and watch.。
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