The first lesson of the New Year! Sunward Intelligent Marketing Spring Training Successfully Launched
February 03, 2023
Spring returns to the earth，Vibrant。January 28（The seventh day of the first lunar month），The theme is“Build confidence、Practice internal skills、Strive for benefits”Sunward Intelligence 2023 Annual Marketing Spring Training Begins，The training lasts for four days.，More than 1,000 online and offline marketing elites participated in the training。
Facing the complicated international environment and the cyclical adjustment of the construction machinery industry，Sunward Intelligence made it clear in 2023“Improve the quality of operation”As a guide，“Build confidence，Steady operation, striving for efficiency and strengthening management，Practicing Internal Skills to Build a Foundation”The management policy of，Insist on achieving effective improvement of quality and reasonable growth of quantity。This marketing spring training is divided into public courses and business courses.，The public sector collectively learns the company's business direction in 2023.、Important measures、Market situation、Full range of products and complete equipment solutions, etc.；Division Curriculum Section by Marketing、After-sales、Wind control and other sequences have developed products、Marketing service case、Experience sharing、Courses such as policy and business process。
Improve the company's operating quality and core competitiveness，Steady and steady progress“One point, three lines”Strategy，Talent team is the first resource.。Training begins，Xia Zhihong, General Manager of Sunward Intelligence, Visited the Training Live Broadcast Room，And deliver a speech，He pointed out，To do a good job in marketing, we must first build up confidence.，Firm goals；At the same time, iron needs its own hardness.，After marketing, the elite should constantly expand their thinking.、Broaden your horizons，Maintain a passion for continuous learning and thinking；Must be guided by market demand，Strengthen the two-way integration and development of business and technology，Marketers must study hard.，Understand the product、Know technology，Especially with the change of market demand and the upgrading of technology.，Accelerated product iteration updates，It is important to understand the benefits and capabilities of the product，Be clear in mind，Promote two-way integration of business and technology，Win the Market Breakthrough War in the Era of Stock Competition。
In the first course of the public part，Vice General Manager Long Jucai reviewed the situation of domestic and foreign markets and construction machinery industry in 2022.，Combined with domestic and foreign macro policies and construction machinery industry market hot spots.，Looking forward to the development direction of construction machinery market in 2023。He pointed out，Construction machinery industry is expected to stabilize and rebound in 2023，There are still challenges and difficulties in the industry.，But as long as all marketing colleagues are down-to-earth.、Firm confidence、Struggle hard，It will certainly be able to break through the tight encirclement from the fierce competition.。
And then，Vice General Manager Zhu Jianxin gave lectures on a full range of products and complete solutions.，The basic research technology of the company is introduced.、Five complete equipment solutions and new products、New Technology R & D Promotion Plan，He hopes to strengthen communication between business and technology research and development in the future.、Deep integration，Ensure a high degree of fit and match between products and the market。
The curriculum part of the division，Careful preparation by each business department、With“Deliver artillery fire to the front line of the market、Help the market solve difficult problems”As a guide，Comprehensive、Scientifically set up learning courses，Precise Enabling for Business。
An Neng stepped on the song line in situ.，Go to a tall building to win a new victory。The opportunities and challenges of 2023 are coming as scheduled.，Sunward Intelligent Marketing Elites Repack and Start Again，Work together for the future，Will create greater value for customers，To make greater contributions to the company's high-quality development！
