From the heavy weapon of a big country to the hard-core periphery——
XCMG decoding“White mecha”Universe
This Spring Festival，《Wandering Earth 2》It has ignited the enthusiasm of many science fiction fans and fans.。According to the data of Cat's Eye Professional Edition，It will be released for 11 days，The total box office has reached 28..7.6 billion。Along with the soaring box office and heat.，Everyone chose to buy peripheral products to express their support.。This time, the surrounding area has adopted the form of crowdfunding.，To the surprise of XCMG,，The target amount is 20,000，With 19 days left, it has raised 47..90,000 yuan。
In the movie，Build tens of thousands of planetary engines，Thousands of steering engines、An underground city inhabited by human beings......The construction of these heavy industries requires a lot of hard-core machinery and equipment.，The loading Vehicles and large machinery transported are all from Xugong Group in Jiangsu Province.，In the credits at the end of the film.，The names of the team members of XCMG occupy a whole screen.。
In the discussion area of the crowdfunding page，There are fans in the comments urging new products to come out quickly.，There are also fans who lament that such a little money is not enough for Xugong to return the cost.。How could Xugong think of the production periphery?？Where is the peripheral hard core?？What is the story behind the cooperation?......Liu Bin, head of the Brand and Culture Development Department of Xugong Group, gave the answer.。
At present, XCMG and《Wandering Earth 2》How about the sales of the same mining Truck alloy model?？Compared with other film and television entitiesIP，What are the highlights of its industrial design and design language?？
Xugong：Film《Wandering Earth 2》The same type of mining Truck alloy model has been sold more than 2000 sets.，Deeply loved by the audience。This model is based onXuWorkerXDE400（The world's largest rear-drive rigid mine car）Design for Prototype，The whole restores the powerful shape of the rough ore of the mining Truck.，The inclined lines of the bucket body increase the overall dynamic feeling.，Make the appearance more comfortable。The model is made of zinc alloy and environmentally friendly.ABSMaterial manufacturing，Ensure robustness and environmental protection，It can be displayed statically or played with hands.，It is the first in the industry to win the national 3.CCertified Metal Model。
XugongXDE400
Set according to the plot，The planetary engine shown in the movie was completed in 2044.，Construction machinery modeling needs to conform to modern appearance。An engine more than ten thousand meters high，A large number of giant engineering machinery and equipment are needed in the construction process.，Mining Machinery itself has a strong heavy industrial style.，It also has a very shocking impression.，This Mining Truck is very much in line with the plot.。At the same time, it is used in movies.UEGThe official color scheme of the coalition government，Break the traditional painting that construction machinery is mostly yellow，It gives people a refreshing viewing vision.。
In and《Wandering Earth 2》What impressed you in the process of team cooperation to develop the peripheral product?？What challenges have been encountered in the process of product design and production?？
Xugong：What impressed me most during the model development process was the sense of urgency brought about by the project time.，We confirm that we can make the peripheral products of the film two months before the film is released.。The headquarters held a creative development conference at the first time.，It took only one day to confirm the nine models that best fit the plot of the film.。
But the Mining Trucks and Excavators that appear in the film are the latest models of XCMG.，Such models have not yet been developed.，In order to restore the sense of reality,，Emergency and Film Team、Model factory meeting communication，Many discussions，Confirm the time of mold development and production。At the same time, send people to the model factory urgently.，24 hours docking，Make the mold、Painting、Packing、3CCertification and other on-site confirmation of work，It usually takes half a year to design, develop and produce the model.，Shorten toJust 18 days！
At《Wandering Earth 2》Medium，What kind of super equipment does XCMG provide?？Which technologies or equipment reflect the innovation of heavy industry in big countries?、Intelligent？
Xugong：Nearly half a year.，XCMG has invested successively42 models of 61 host devices、More than 400 sets of spare parts and workshop props、61 sets of 3D models、319 staff，From time、Painting、Equipment、Personnel、Logistics、On-site execution and other aspects are《Wandering Earth 2》Do a good job in resource allocation and guarantee。
For example, the multi-terrain intelligent emergency rescue platform with four legs in the film——XugongET120，Also known as“Steel Mantis”。18 hydraulic cylinders，Can support it in the mountains.、Swamp、In complex terrain such as tunnels, it is like walking on the ground.，Carry different working tools，Achieve fire extinguishing、Logging、Cut、Pile driving and other operation functions，Suitable for avalanches、Earthquake、Landslide、Rescue and rescue after the disaster such as the barrier lake，Even at an altitude of 4500 meters.、It can also be competent in the extreme environment of minus 40 degrees.。
Another example，AGV（Unmanned flat car）It also appears more in movies.，Because it's unmanned.、High level of intelligence，Dozens of them have been applied in Tianjin Port to build unmanned ports.，At the same time, the shape is angular.，It has a strong sense of technology，More in line with the overall needs of science fiction movies。
Other than that，XCMG is based on high and cold、High fever、Complex application scenarios such as high altitude，Around intelligence、Greening、Dozens of innovative achievements in high-end research and development have been successfully applied.《Wandering Earth 2》，Unmanned and new energy equipment accounts for more than one third of the total equipment.。
The participation of these super equipment ensures the quality of shooting beyond the limit.，It highlights China's industrial manufacturing level.。
As a well-known manufacturing giant at home and abroad，In the future development layout of Xugong Group，How to consider the cultural and creative industries?？At present, you are in the field of literary creation.（Including film and televisionIP）What are the layouts?？
Xugong：We are about the cultural industry.、The layout of the cultural tourism industry is still under continuous planning.，Industrial Tourism、Theme park、OwnIPBuild、The development of series of creative derivatives based on real products may be the key direction in the future.，Including film and televisionIPBuilding and cooperation，There have also been relatively positive progress and landing projects.，We will fully explore this area later.。
From the practice of foreign films，The film industry is a mature industrial chain.，A hard science fiction movieIPIt's a gold mine.，It will drive the development of surrounding industries.。Similar《Wandering Earth 2》Such a science fiction movie.，Will some have“A sense of future”The equipment is displayed before the audience.，It improves the audience's awareness and interest in heavy industry in big countries.，What does this mean for XCMG?？Will this bring new opportunities or changes to the manufacturing industry?？
Xugong：On the one hand，We always believe，Any progress comes from the spirit of practical work and constructive strength.。This is true for the film industry.，This is true for manufacturing，The same is true for the whole country.。Film《Wandering Earth 2》Hot，Made in China like Xugong has been greatly exposed and displayed.，And it has gained an excellent reputation.，We note that，A lot of fans of movies.、Enthusiasts，Already from Amway Video，It has risen to the Chinese national brand of Amway.、Made in China by Amway，This is a good start.。
With the deep combination of more and more excellent Chinese films and Chinese brands,，Imperceptibly influence generation after generation，More people are bound to fall in love with Made in China.，He even devoted himself to Chinese manufacturing.，Bring new vitality to the manufacturing industry。We believe，One day.，The Chinese people will realize the two-way development of cultural power and industrial power.。
On the other hand，Technology and science fiction complement each other.、Mutually reinforcing，A lot of sci-fi concepts.，It will also promote the development of science and technology and the progress of engineering technology.，Our industrial design center has also had a lot of in-depth exchanges with the film art group.，The shape design of our new generation of products，It has also played a great role in inspiration.。Through communication，Their prop design has become more realistic and reasonable.、Be logical，Our product design is more sci-fi and cool.、Man-machine friendly，This is also the two-way rush of science and technology and science fiction.。
