January 21, 2023
The market is not good,Most of the enterprises are“Crossing the robbery”,However, some enterprises are“Gold plating”,Like Weichai。
In the wind、In a restless environment,Work hard to practice internal skills。January 16, 2022,Weichai Aftermarket Service Conference Held in Weifang, Shandong,“How is Weichai doing in the post-2022 market?、Where is the goal of 2023?”,While answering these questions,,We also see the forward-looking thinking about the future of the industry as a leading commercial Vehicle power enterprise in China.。
Dress properly in the mirror,Weichai's market performance will rise steadily after 2022
2022,Commercial Vehicle industry besieged by repeated epidemics、People's willingness to consume has been greatly reduced in the downturn.,At 3.3 million,Down 31.2%The end of the results.。The products in the domestic market can not be sold.,The post-market has become a continuous brand empowerment.,An important place for enhancing perception。
“2022,Weichai's product strength in various market segments has been expanding.,Scientific and technological innovation has emerged,2023,Weichai should continue to practice‘Customer satisfaction is our aim’,Give back to our customers with more advanced products and services。”
Whether it is accurately grasping the needs of the market,Or the product layout of the whole department、Deep ploughing in multiple subdivisions,Or the upgrade and innovation of the post-market,The road under Weichai's feet has always been a clear goal.、Take firm steps。
The market also gave Weichai the loudest feedback.:Throughout the year 2022,Increase in monthly accumulative sales volume of Weichai aftermarket products、Reduced overall delivery time for orders、Improvement of rush shipment time,It also puts forward innovative measures to solve the needs of users in a one-stop manner.,It's out“Save and protect”Maintenance brand。Services,Whether soft power or hard technology,Weichai has a qualitative change.。
Reproduction“Detail control”,Multi-dimensional service indicators will be further improved this year.
If there is data about the quality of the product,、Control and other aspects of the objective display.,Then the criteria for judging the quality of service are always“In the heart of man”,Only by doing everything carefully can it be recognized by the market.,This aspect can be said to be the strength of Weichai, which has always been controlled in detail.。
2022,Weichai's nationwide service network has reached 7238.,Among,6286 exclusive service stations for road products,952 exclusive service stations for non-road products,Ensure instant service within 50 kilometers of the equipment supporting Weichai products、Worry-free operation。
Weichai relies on 7+1 Training base,Through“Offline+Online”The way of combination,Customized training,Continuously and accurately improve the maintenance capability of service stations,At the same time, technicians should be certified for relevant skills.,It ensures that the upgrade of service capability follows the upgrade of product technology.。
The professionalism is guaranteed,Speed、Efficiency is also the two parts with very high service perception.。In 2022,Weichai not only has a breakthrough in thermal efficiency,It is also accelerating in service.,Response aging increased by 20%、Maintenance time improvement 3%、One-time repair success rate increased by 5%。The importance of attendance for the Truck user group is self-evident.,Time is money,Greatly improved maintenance efficiency has also become the key for Weichai to gain user reputation.。Relevant data show that,In 2022, Weichai's customer satisfaction in terms of service increased by 5%,This is the best proof of service with heart.。
In a commercial Vehicle“Everyone feels insecure”2022,Weichai has gained market recognition by virtue of its bold post-market efforts.;Focus on 2023,The market is picking up、Economic recovery,Weichai will continue to intensively cultivate the aftermarket,In spare parts、Technology、Experience、Process、Efficiency and other dimensions set higher goals.,Enabling brand with service。
New Strategy of Post-market,Take advantage of the full economic recovery.“A big ship”Go to sea!
For an enterprise in continuous progress,The future is not the best.,Only better。Weichai, which has made great achievements in service level and professionalism, will not stop at improving.,Think more about how to make innovative services.。
Digital marketing、Big data、Intelligent networking has a profound impact on the operation mode of the industry.,Commercial vehicles are no exception.,The industry has also put forward new requirements for services.,Can it be more convenient??Can it be more efficient??Is there even a new service model?,Weichai's move also gives great inspiration to the post-market.。Especially inAPPOn mutual integration and innovation with cloud platform,Meet multiple functions、The need to use multiple threads,The whole process of service networking is visualized.、Intelligent,Not limited by time and place,Convenience is also better.。
At the same time,For service team building,Weichai will also be standardized throughout the service station、Upgrading of process and tools and equipment,Enhance brand awareness and professional competence。It is worth mentioning that,Special subdivisions such as high-powered trunk lines.,Weichai will also provide exclusive services.,Ensure that services are more targeted、Guarantee is more timely。
Keep the quantity in the market、Create the present of increment,After the market from the past“Ignored”Up to now.CBit,It is not only the demand of the market that has changed.,The strategy of the enterprise,It is more responsible for the whole life cycle of the product.,Service as a soft power can not be ignored.。Weichai takes the lead in post-market reform and upgrading,Also for its heavy Truck、It has made outstanding contributions to maintaining the first market share in many subdivisions such as light Trucks.。
Is it robbery or gilding?,Economic recovery is foreseeable in 2023.,Capital Construction Project、Urban freight、Transportation and other areas are about to pick up.,Facing higher service demand,What kind of 2023 will Weichai create??Might as well work with the truckeWe are looking forward to a new round of Weichai in the post-market.“Big move”!
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