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Insight | How does XCMG conquer the first market of new energy heavy truck?

November 03, 2022

2022 1—September,A total of 5609 new energy heavy Trucks were licensed in Hebei Province.,36%.7%。XCMG sold 1385 new energy heavy Trucks,Take the Hebei market24.7%A share of,It attracted the attention of many industry media.。To this,Fangde.com Launches Special Report,How Xugong Automobile Became the Winner of Hebei New Energy Market。

Stand out in the most competitive market,The Hard Power of Xugong New Energy Heavy Truck can Stand the Test。

2022 1-September,Cumulative sales volume of new energy heavy trucks reached 1.530,000,Year-on-year growth of 254%。Among,A total of 5609 new energy heavy trucks were licensed in Hebei Province.,36%.7%。At the same time, the sales of new energy heavy trucks in Hebei Province are high.,The model is more comprehensive.,TractorDump Truck、The demand for special Vehicles is complete。

  

Hebei market is becoming the most competitive first market for new energy heavy trucks in China.。Fang Dewang noticed,In the Hebei market,Xugong Automobile(Hereinafter referred to as“Xugong”)Cumulative sales of 1385 new energy heavy trucks won 24.7%Market share,Close to twice the second place.。

Why can Xugong Automobile stand out in Hebei Province, where the competition for new energy heavy trucks is the fiercest??What is the core hard power behind the breakthrough??
1

Take the lead on the cliff

Dominate the first market of new energy heavy truck

The data shows,This year 1-September,New energy heavy trucks have entered 30 provinces.,A total of 165 cities。

Hebei Province is the first market for new energy heavy trucks.,Sales of new energy heavy trucks in Tangshan City and Shijiazhuang City under its jurisdiction have broken through the 1000 mark.,Steady in the top two。Sales in Tangshan City reached 2445.,Account for 15% of new energy heavy truck sales in 2022%。At the same time,Compared with the popularity of single models in other provinces and cities,Hebei Province New Energy Tractor(75.8%)、New energy Dump Truck(19.6%)、New Energy Special Vehicle(4.5%)All of them have a certain market share.。This shows that,With the help of policy-driven,Hebei Province is becoming the first regional market in China to realize the large-scale commercial landing of new energy heavy trucks.。

  

In addition,The single market of Hebei Province has covered 18 brands of new energy heavy trucks.,Among them Tangshan、Shijiazhuang has 16 respectively.、Fifteen brands of new energy heavy trucks have been licensed.。
Largest in the market、The most competitive Hebei Province,XCMG New Energy Heavy Truck,In the first nine months of this year, it won the first sales crown in the domestic new energy heavy truck market.。1385 insured Vehicles are close to the sum of the second and third places.。

  

At present,New energy heavy truck does not lack the precedent of absolute dominance of a brand in a single regional market.。But,Not in the province where the main engine factory is located,In the Hebei market with the fiercest brand competition,To win the first place depends on absolute hard power.,What is the secret of XCMG's success??
2

Many models become popular

Deep-ploughing advantageous areas and building up new markets

From the perspective of market sales,High quality、Many models are popular in the market,Or the main reason why Xugong New Energy Heavy Truck wins in Hebei。It is understood that,A total of 122 models have been launched by 18 new energy heavy truck brands sold in Hebei Province.。Sales of more than 100 products reached 16.,There are only three products with sales of more than 400 vehicles.。In the current market structure,Sales of more than 400 vehicles means that this product is“Hot style”,And in these three models,,Xugong has occupied 2 items.。

  

Among,XGA4252BEVWCASales of electric Tractors reached 424.。This electric tractor is equipped with Ningde Times 282kW·hLithium iron phosphate battery,Matching high-power permanent magnet synchronous motor。Peak power 360kW,Maximum horsepower 480,Powerful。At the same time, it is equipped with energy recovery system、Fficient thermal management system,Economical and energy-saving。Full-floating four-airbag cab、Air bag shock absorption seat,Comfortable driving。

  

XGA4254BEVWCAOnce listed,It quickly became a hit,It also proves that the quality of Xugong New Energy Heavy Truck is excellent.。Only one of the seven models with sales exceeding 200 is a new energy Dump Truck.,It is XugongXGA5317ZLJBEVWAElectric type 8x4 Dump truck。It also carries Ningde Times 282.kW·hLithium iron phosphate battery,Matching high-power permanent magnet synchronous motor。Sales in Hebei Province reached 291.,The sales volume of single model is the fifth。

  

So far,Except Hebei market,XCMG New Energy Heavy Truck has covered more than 20 provinces in China.,Sales have been achieved in more than 70 cities.。In Hebei、The two provinces of Shandong have been fully developed.,In Shanxi、Henan、Szechwan、Jiangsu and other places are also expanding rapidly.,Breakthroughs have been made in some new markets.。At the same time of frequent explosion,Xugong is also actively laying out the launch of new energy vehicles.:XugongXGA4255FCEVWCFuel cell tractor、XGA4255BEVWC1AChange the electric tractor、XGA5310ZLJBEVWAPower exchange dump trucks and other models have also been put on the notice.。
How does XCMG's new energy heavy truck keep exploding in the most mature new energy heavy truck market in China??
3

 Platform、Cooperation、Multi-directional service empowerment

Quality、Multi-dimensional leap in production capacity

The most fundamental reason lies in XCMG's platform.、The service aims at the exclusive upgrade under the overall situation of new energy,And that product quality is ensure.、Multi-dimensional leap in vehicle production capacity。

2022 witnessed the rapid growth of new energy heavy trucks.,XCMG New Energy Heavy Truck Brand New“eBlue”Yaoshi was born at the end of 2021。From the first demonstration project of power exchange operation of urban dregs trucks in China to the nationwide promotion of landing.,Leading from the domestic market to the world's first new energy heavy truck export order。Brand new“eBlue”Brand opens a new chapter of Xugong New Energy Heavy Truck,It witnessed the rapid growth of Xugong's new energy heavy truck.,It also bears the future mission of XCMG's new energy heavy truck.。

  

The forging and upgrading of the core competitiveness of internal brand products can not be separated from the complementary external industrial chain.。It is understood that,Cooperation between XCMG and State Power Investment Corporation,Marching into the production of power exchange equipment、Battery asset management and other supplementary energy industries,Carry out power exchange operation service nationwide;On the other hand,Invest heavily in head motor companies、Enterprises in the direction of intelligent electronic control,Ynchronous beach-grabbing hydrogen fuel,Create various hydrogen energy demonstration application scenarios。
On the other hand,Relying on“Rapid growth and stable service”Long-term objectives, guidelines and operational service experience,XCMG Financial Leasing、Government access、Intelligent management terminal、Supporting charging station、Capacity plan、Efficient integration of post-market services such as after-sales service and spare parts storage。Built a car purchase、Industry Benchmark for Lifelong Service。
Brand upgrade and practice internal skills,Industrial synergy to expand the market,Service Guarantee and Stable Customers Are Made by XCMG New Energy Heavy Truck,The Soul of Conquering the Hebei Market。

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