November 02, 2022
Wittgen China has formally implemented the agency system since 2012.。In the past 10 years,,The agent team and Wittgen China team are in the same spirit.,Fight side by side,Wittgen was able to accelerate growth in China.,Achieve today's market position。And face the future,As a part of the Wittgen China family,What are the expectations of the agent partners??Let's get to know each other through an interview with He Yufeng, the general manager of Qisheng Mechatronics, the agent representative.。
Since joining Wittgen China in 2003,He Yufeng has spent nearly 20 years in this big family.。Get to know the product from familiarity,Learn relevant knowledge,To improve spoken English、Break down the language barrier,From an ordinary sales employee to coverageHeads of agency companies in 5 provinces, He Yufeng has completed self-breakthrough and professional transformation again and again in the Wittgen China system.。
From“ME”To“WE”
Early 2003,He Yufeng accidentally learned that the Xi'an Representative Office of Wittgen Hong Kong Co., Ltd. was recruiting salesmen.,He joined the booming team with anticipation.。Although he is a mechanical professional, his professional knowledge is solid enough.,But the process of growing up is full of unknowns and difficulties.——Not only be familiar with the product、Understand products and applications,With the innovation of technology and products, we constantly grasp the new content.,Form a perfect knowledge system,I also need to improve my English.、Improve oral communication skills——The latter is a bigger challenge for He Yufeng, who is slightly shy.。At that time,He Yufeng is also shy when talking with his boss, Mr. Wei Zetu.,When meeting and reporting work,It all depends on colleagues to translate.。
ButIn this unity and stability.、A team with harmonious atmosphere,He Yufeng was encouraged by the encouragement of his colleagues.。He studies hard,Work hard to improve your comprehensive ability,Not only improve product knowledge and business capabilities,The level of oral English has also been gradually improved.,In this way, he slowly integrated into the team.。
January 2004,He Yufeng has just joined Wittgen.,Attend a market conference in Hong Kong
Be fully prepared
In the treatment of customers,He Yufeng benefited a lot from this experience as a front-line salesman.。Shortly after joining the company in 2004,,He Yufeng visited customers in Xi'an with his boss, Mr. Wei Zetu.,At that time, he thought it was a routine visit.,There is no need to carry product information in bags.。In the elevator,The boss asked why he didn't bring his bag.?He Yufeng answered,This is just a routine visit.,No need to bring information.。The boss mentioned,If the customer asks about the product,How to show it to customers??Hear the boss.,He Yufeng did not take it seriously,I thought I had already sent the information to the customer.。The result of the matter is that:When talking to a customer,Chatting and chatting.,The customer asked about the product.,Then the boss took out the prepared product information from his bag.。
Through the boss's own actions.,He Yufeng really understood the boss's mouth.P(Proper Preparation Prevents Poor Performance)The true meaning of——Adequate preparation can prevent bad results.。From now on,He Yufeng kept this valuable experience in mind.,One of his goals is to make the best preparation possible.。
Even if it's just a small thing.,As the saying goes, small things can be seen,The same is true of Wittgen's development in China.,Be fully prepared.,Meet possible challenges。Luck always favors the one who is prepared.,This is true for both a team and an individual.。
Wittgen China Annual Market Conference at the end of 2021,Group photo of Qisheng Mechatronics sales team representatives and Mr. Wei Zetu
Seize the opportunity Ushering in transformation
After more than 20 years of precipitation in the Chinese market,,Wittgen has a deeper insight into the Chinese market.,It also sees the flourishing business opportunities in the rapidly developing Chinese market.。Around 2011,The Wirtgen Group has launched a new strategy to develop and produce localized customized models.,In order to better meet the needs of customers in the Chinese market。2012,Wittgen China officially launched the agent network plan.。At that time, Wittgen China only built a small factory with an area of 60 mu in Langfang.,At the enterprise scale,The market position is far from that of today.,Recruit willing and like-minded companies from all over the world as partners.——Regional agents are not easy.。
He deeply recognized Wittgen's Chinese cultural connotation.,Since we're a family.(We are one family )To be close to customers(Close to our customers),He clearly and firmly believes in such a team culture.,Become an agent,Fight alongside Wittgen China,Even if the road ahead is dangerous,Will also be able to walk out of the bright future.。
After much deliberation, he resigned in 2013.,To establish an agency as an agent。2014,The operation base of Qisheng Mechatronics in Xi'an was officially opened.。From employees to agents,This is a metamorphosis.,He Yufeng Becomes a Real Team Builder and Manager。From a job to a career you love,It has been nearly 20 years in a flash.。
Wirtgen Group continues to invest in China,From an old factory of 60 mu in Langfang to a new factory with a planned area of 300 mu,The annual sales volume has increased from dozens of units in that year to more than 2000 units now.。In the ten years after the agency system was launched,(2012-2021),He Yufeng founded Qisheng Mechatronics, which is also growing.,In Lanzhou、Xining、Yinchuan、Branches have been established in Chengdu and other places.,Area of responsibility(Shaanxi,Gansu,Qinghai,Ningxia,Szechwan)Wirtgen's equipment sales in China increased by 1700 sets.,Service and spare parts supply capacity has been continuously enhanced.。All these are inseparable from the cooperation between the factory and the agent team like a big family.,Like-minded people can go hand in hand.。
Remain true to our original aspiration Go on the journey again
Talking about the future of Wittgen China,He Yufeng is full of confidence.。In his opinion,Wittgen has spent 40 years perfectly interpreting being close to customers.、A culture that puts the customer first,This is the foundation of its success.。Insist on providing customers with quality products and services、A solid, United and progressive team、Work style of keeping promise,That's why Wittgen is growing in China.。For the next ten years.,He Yufeng's goal remains unchanged.——So that more customers can experience Wittgen China's quality products and the best service.,Strive to become an agent with Wittgen's long-term development!
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