October 12, 2022
To help the first-line marketing in an all-round way、Service elites master the company's new products、New scene,Improve the first-line marketing service capability,Better create value for customers。
After more than a month of careful preparation,,October tenth,“Concentric reversal of rebirth”2022 National Day Training Camp of Sany Engineering Vehicle Division Successfully Ended。More than 300 marketing and service elites from all over the country gathered in Changsha,The training lasted for 7 days.。
Senior Deputy General Manager of Sany Group、Mr. Chen Jing, General Manager of Marketing Company of Construction Vehicle Division, attended the opening and closing ceremony.。
He said,The annual Marketing Services Elite Training Camp not only provides a cohesive force、A platform for emotional exchange,It is also aimed at improving first-line marketing.、Business level and management ability of service elites。I hope the future marketing elites will work hard.,Don't be lazy in your work,Roll up your sleeves and work harder.!
This training camp has 9 classes according to the marketing and service system.,Marketing module 3 classes,Service module 6 classes。The factory is a combination of internal and external instructors.,In particular, senior experts from the Academy were invited.、Senior marketing and external professional teachers of the factory,From electrification, respectively、Intelligent commercial concrete、Share and teach students about new products and new scenarios.。
In the course of study,The marketing service representatives of each class listened carefully.、Active discussion,Scramble for team glory,It fully demonstrates the confident state and progressive demeanor of a first-class enterprise.。
During training,In order to enhance the coordination and combat capability of the front-line marketing service team,Cohesion,The training camp also organized the Sany Engineering Vehicle Division.“Cohesion,Create brilliance again”Basketball match,The competition is divided into preliminary contests、The semi-finals and finals will be held.。To strengthen the interaction with front-line marketing services,The factory marketing company also organized teams to participate in the competition.。
After the fierce competition,Finally, the East China War Zone won the championship.,The marketing company won the runner-up.,The northeast, southwest and west companies are the third place.,South China War Zone won the Best Organization Award。The game also set the man of the match.MVP,Won by Tan Kaixiang from Jiangsu。
To deepen the training effect,In addition to the theoretical examination, the training also added a report on the results of the group theme discussion.。
Each group from new products、Electrification、Intelligent commercial concrete、One group topic is randomly selected from the four topics of the key customer.,Trainees through the analysis of the subject、Solve the problem、Discussion、Writing of individual sub-topics, etc.,Through the form of brainstorming and co-creation, the group project co-creation was completed.。
Finally,The training ended in the report of the results of the group topic discussion.。Each group of the training camp sent a representative to give a brilliant keynote speech.,Leaders of research institutes and marketing companies presented awards to the top three teams in the total score.。
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