Liugong Overseas Travel in 2022 Russian chapter
Even in a foreign country thousands of kilometers away.，But wherever there are willow workers,，As warm as home.。
Just stepped into Liugong Russian Company.，All employees lined up to welcome.，Warm smiles make us feel more cordial.；More than half of Liugong's Russian companies are foreign employees.，A few days together.，We feel that this is a team with passion and centripetal force.。
Russia is a hot spot for global construction machinery.，It is also one of the important strategic markets for Liugong's overseas expansion.。Liugong entered the Russian market in 2004.，After 18 years of localization development，Under the leadership of Xie Ting, General Manager of Liugong Pan-Russian Region and General Manager of Russian Company，Liugong's network has spanned Eurasia.，Covering the entire Russian Federation，Annual sales exceeded 4000 units；The team has grown from 4 to 89 today.；They insist on customer orientation.，Go deep into the market，Know the customer，Over the past five years, the compound growth rate of sales has exceeded 280%；They have continuously improved their distribution channels.，Establish and improve the risk control mechanism，Seize market opportunities，Make Engineer Liu the first choice for customers。
Insist on customer-oriented and win public praise
“Liugong Russia has always been customer-oriented.，Its distribution network、Channel layout、Marketing and so on are all around customers.。”Xie Ting said，Only go deep into the market，Understand the needs of the customer，Only in this way can we grasp the market development trends.，Seize the market opportunity，Win the respect of the market and customers。
This is the principle that Liugong Russia has always pursued.，And that's why.，They won the trust of Russian customers and the recognition of the market.。
2019，Liugong Russia cooperates with the largest road construction company in Tyumen Oblast，At the beginning of the cooperation, the customer tried out a Liugong Grader.，However, there is still a gap between customers' actual experience and expectations.，Liugong's Russian service and product team was informed of the news.，Rush to the customer's construction site at the first time，Adaptability improvement of the whole machine。After the technical improvement，The customer purchased 7 devices in the first batch，Engineer Liu and the agent also provided resident training and guidance to this customer.，With Customer Service Supervisor、Keep in touch with operators, etc.，Timely monitor the use of equipment。At present, this customer uses it for a long time.CLG4140 Motor Grader，And purchasedCLG835、CLG38 sets of Liugong equipment such as 855 loaders。
This is the epitome of Liugong Russia's customer-oriented market and reputation.，Even at minus 45.℃Winter，Liugong Russian company and agents will also respond to customer needs at the first time.。
“While winning the trust of customers，Liugong Russia also pays attention to the establishment of risk prevention and control mechanism.，Up to now, there are no overdue and bad debts receivable.，Highly appraised and recognized by China Credit Insurance Corporation，As an excellent typical case, it has been publicized and promoted in Russian-speaking areas.。”Xie Ting said happily.。
Sales revenue is planned to grow to 3 billion in 3 years.
“The Russian area of Liugong（Including Central Asia）To become an excellent Chinese earthwork machinery brand leader in the region，It is the goal we strive for.。”Xie Ting said，At present, Liugong is in the Russian-speaking area（Including Central Asia）Has gone from pure trade，To focus on their own basic capacity building.，Especially the development of the post-market.，We should make the customer feel that Engineer Liu is serious.、Responsible Chinese Construction Machinery Brand。
As the pattern of the world continues to change，Many construction machinery brands are also accelerating to seize the market after the departure of European and American brands.。“Gold and silver cups are not as good as the reputation of customers.，The last few years，Liugong Russia has always been committed to building a brand trusted by customers.，Russian customers are also gradually recognizing Liugong brand.。”Xie Ting introduced。
As new market opportunities arise，Liugong Russia is ready.，It plans to increase sales revenue from more than 1 billion yuan to 3 billion yuan in three years.，Annual sales of more than 10,000 units。
“The key to achieve this goal is the reasonable combination of products and key customer groups.，At the same time, we should further optimize the company's system and process.，An iron triangle is formed among various departments to expand the market.。”Xie Ting said so。
Build a fighting wolf team
On the vast land of Russia.，Abundant Mineral Resources，Strong mining demand；Rapid infrastructure development，Fiery machinery sales……In this hot land of global construction machinery，Engineer Liu continued to work hard，The pace of progress never stops.，A team with passion and dreams is continuing to write a chapter of progress.。
The entire Liugong Russian-speaking area is divided into the Asian area.、European zone、Central Asian market, etc，Its dealer network covers 11 CIS countries.，There are three spare parts warehouses.。At present, Liugong's Russian team of 89 people is still growing.，Organizational structure、The composition of talents will become more and more mature.。
“With the rapid development of business，The Russian team of Liugong is building the post-market.、Training center and large business base of remanufacturing business。Next, they plan to build a product adaptability research and development center in the local area.，Focus on extreme cold and large working conditions。”Xie Ting said，The development of business needs to strengthen the construction of talent team，Attaching importance to the development of talent localization，Chinese and foreign cooperation for core posts，Strengthen execution and cohesion，Build a Wolf Team with Strong Fighting Capacity。
A multi-day visit，We have felt the fighting capacity of the Russian team in Liugong.，Whether it's arguing on the project.，Or running around for an order?，Or is it the maintenance service after traveling thousands of miles?，Only provide excellent products and services to customers.。
In Team Building Management，Xie Ting thinks，Team building and management is not only to make team members full of passion and dreams.，We should also get rid of the situation of relying solely on people to manage the company.，Realize the management of the company with modern systems and processes，Only in this way can we go further.。
The future of the Russian-speaking area of Liugong is still being mapped out.，Liugong's development in the Russian market will continue to deepen.，Provide customers with excellent products and services，Join hands with dealers and customers to build a benchmark for comprehensive solutions in the industry。We also believe，Engineer Liu's future in the Russian-speaking area will be even more brilliant.。
