September 21, 2022
Yuchai is the first engine enterprise in China to enter the Southeast Asian market.,Its products knocked on the door of the Southeast Asian market as early as the 1960s.。Nowadays,The Southeast Asian market has become the largest overseas market of Yuchai.,Vietnam market is the most active market in Yuchai Southeast Asia market.。
This year,At“The Belt and Road”And《Regional Comprehensive Economic Partnership Agreement》(RCEP)Under the impetus of,The development of Yuchai products in Vietnam market is accelerating.。At present,The number of Yuchai engines in the Vietnamese market is close to 150,000.,Widely serves the automobile、Mechanics、Ships and other fields。
In March this year,With Vietnam's epidemic prevention policy,“Untie”,The local car market is beginning to recover.,The staff of Yuchai Vietnam Office also began to be busy.。
Guangyong Transportation Trading Co., Ltd. is a large logistics and transportation company in Ho Chi Minh City, Vietnam.,Chen Guangyong, the boss of the company, was initially optimistic about second-hand Tractors in the United States.,It is believed that the fuel consumption of second-hand Tractors in the United States is lower than that of Chinese cars.、The operation is stable,However, in recent years, it is difficult to buy accessories for older cars.,And imported parts are expensive and plagued.。
Tang Haidong, director of Yuchai Vietnam Office, and his team saw this opportunity.,Use the jade firewood on the market+A large number of group customer use cases and fuel consumption operation data of Liuqi Chenglong Tractor,Life cycle benefit comparison with used tractors in the United States,At the same time, it intuitively shows Yuchai's service accessories network coverage and service timeliness in Vietnam.。Because of Yuchai+Compared with European and American brand used cars, Liuqi Chenglong tractor has a great advantage in terms of cost performance.,Plus Yuchai machine is flexible.、Powerful personalized customization capability,It can well tailor products according to the needs of Vietnamese users.,So as to win the trust of this big customer.,Win purchase orders for 16 tractors in one fell swoop。
Chen Guangyong, the boss of Guangyong Transportation Trading Co., Ltd., commented on Yuchai in this way.:“Yuchai machine is powerful、Save fuel,Have fun with it;Genuine accessories are easy to buy,Don't worry;Professional and timely service and maintenance,Totally at ease。”
From exclusion to trust,From Hand in Hand to Deep Cooperation,Such stories are emerging one after another in the Vietnamese market.。Tang Haidong said:“At present,Yuchai and Vietnam Changhai Automobile Factory、TMTCar factory、Changjiang Automobile Factory、More than 20 automobile factories such as Meihua Automobile and large-scale Vehicle import agents have in-depth cooperation.。”
The Vietnamese market is fertile ground.,Deep ploughing and watering have bloomed flowers everywhere.。This year 1-August,Yuchai engine supporting exports to Vietnam increased by more than 20% over the same period%,In a Chinese car,The market share of many segments of Yuchai has been increasing.,Among them, the market share of heavy Truck tractors is 48 percent%,8×Market share of 4-meter Truck reaches 80%。
Liu Hui, deputy general manager of Yuchai Overseas Business Department, said.:“Vietnam is the nearest overseas market for Yuchai.,There is still a lot of potential to tap.,Future,Yuchai will rely on the advantages of the country's opening-up policy,Further expand markets in Vietnam and Southeast Asia,Strive to build the Southeast Asian market into China—The Enterprise Model of ASEAN Cooperation。”It is understood that,In addition to the Southeast Asian market,In Eurasia、West Asia and other Asian regions,Yuchai's products also have their own breakthroughs.,Bright spots。
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