“What we are looking at is that Zoomlion sticks to its original aspiration.，Be down-to-earth to provide customers with satisfactory service。On the choice of crane，I only agree with Zoomlion.，On the purchase of products，I also only buy Zoomlion products.。”This is a dynamic released by a customer of Han Rong in WeChat Moments.，Han Rong said：“Customer recognition is our greatest honor.。”
Han Rong, who is over fifty years old, is a veteran in the marketing position of Zoomlion Construction Crane Company.，The manager has been working for 30 years.，He doesn't change his mind.，More tenacity，With sincerity、Persistence，Let the customer's circle of friends continue to expand，Won the trust and praise of customers；At the same time，It has also achieved a sustained increase in sales performance.。2017，Awarded by the company“Zhonglian Star” Honorary title。With his thoughts and practical actions, he practiced Zoomlion to open the way in every mountain.、The aggressiveness of bridging in the water，It shows perseverance、The tenacity of working hard for a long time，Polished Zoomlion's marketing officers and soldiers are almost paranoid to do things to the extreme.、Rich background for customers to create greater value。
△Han Rong, marketing representative of Zoomlion, won the 2017“Zhonglian Star”
“I used to be a production worker.，There is also service、Experience in management position。True，These experiences help me sell construction machinery and equipment.，But do the market、Impress the customer，More importantly, sincerity.”，Han Rong introduced。The breakthrough of Anhui market made him feel more deeply about it.。
Han Rong arrived in Anhui in 2016.，Last year, the company's market share of cranes in the region did not meet expectations.，How to gain the trust of customers、Help customers succeed、Finally, win customers，Become the main target in front of him.。Take root in the project during the day to visit users、Capture business opportunities，Analyze and summarize in the evening、Comb the information，He and his team are determined to achieve breakthroughs in the local market.。
General Manager Li is in the local crane circle.“Big man level”Characters，It has many well-known equipment.、The project is big、Many friends、High prestige，He learned that he wanted to purchase 80 tons of cranes.，The salesman of Zoomlion went to visit several times.，General Manager Li received us warmly.，But there are always questions about the company's cranes.，There are even some objections to the product.，It is difficult to achieve cooperation。
After Han Rong learned about the situation,，Instead, they feel that the customer's objection is precisely the potential purchase intention.。And，After winning this customer, there will be a demonstration effect.，Let more local users know about Zoomlion.，This order must be taken.。
Han Rong did his homework.，From General Manager Li's partner、Party A of the project conTractor、Rental circle friends，Even the supplier of oil parts.，Explain the characteristics and advantages of Zoomlion products over and over again，And have a detailed understanding of user needs and concerns。Finally, find General Manager Li.，Han Rong came straight to the point.：“General Manager Li，You are the most trustworthy boss in the circle.，Reputation is the most important thing for you，This is especially true for our Zoomlion.。The most important characteristic of our Zoomlion salesmen is honesty.，The best propaganda is telling the truth.。We'd rather lose the order.，I can't lose you as a friend.，So we have to answer your questions first.。”
Final，Han Rong's sincere communication and cooperative attitude dispelled General Manager Li's doubts.，Successfully signed a purchase order for an 80-ton crane，More importantly,，General Manager Li's ideas about Zoomlion、Zhonglian people have a deeper understanding of the honest attitude of doing things.。Driven by the influence of General Manager Li，Zoomlion Signs Successive Orders for 80-ton Cranes in Hefei，A wave of 80-ton crane purchasing boom has been set off in the local market.。
Accumulate over time，Han Rong and his team have gradually gained the trust of more and more customers.，2020，Compared to when he took office in early 2016，The sales performance of Han Rong and his team has increased five times.，Achieve win-win cooperation with our customers。
△Hanrong delivers crane equipment to local customers
“Adhere to long-term doctrine”It is one of the important concepts of Zoomlion's steady operation.。In marketing work，Han Rong and his team are also deeply practicing this development concept.。Han Rong said：“Industry expansion period，Everyone will be busy expanding their territory and expanding their markets.；But at a low point，Especially in the forefront of fierce market competition.，How to maintain the original intention and stick to the principle of healthy competition、It is extremely important to build a sustainable development ecology for the industry.。”
△Han Rong took a photo with his colleagues.
As a marketing veteran.，While rapidly improving sales performance，Han Rong always insists on healthy competition.，And actively guide customers to rationally plan the installment contract and down payment ratio.，It improves the quality of the contract.，It also improves the customer's ability to prevent risks.。Under the influence of Han Rong and his team，The local crane market is still developing healthily in the low tide.，Get rid of the unsustainable profit model，It has gradually entered a benign development track relying on service quality competition.。More and more industry long-term valuers，Gather around Zoomlion and Han Rong，Stick to the original aspiration and practice internal skills，It contributes to the high-quality development of the local engineering hoisting market.。
Han Rong often said：“The company's sincere corporate culture has benefited a lot.，It is the idea of our work.，It is also the idea of being a man.。The development of crane leasing enterprises is closely related to the support of equipment manufacturers.，Cooperation depends on the performance of the equipment.、Quality、Service，It depends on treating each other with sincerity and win-win value.。I will always be grateful and humble.，Be grateful to the company、Respect for the post、Be sincere to customers，Achieve sustained win-win cooperation。”
