August 31, 2022
Sany Heavy Truck“Future Star”The training for new graduates started in August.,Completed quality development、Workshop training、Songya Lake training and many other activities,At present,Marketing promotion activities are in full swing.。
The purpose of marketing promotion is to let the students participate in the research personally.,Learn more about the company's products through field practice,Introduce and promote the company's products to the intended market customers.,By ground push,Help employees build a strong corporate identity、Brand and product confidence。
Training content
Special courses for marketing promotion
Manager Chen Ying, who has rich experience, will share his successful experience with the trainees.,He cited his own experience as an example.,Scenario simulation training was also arranged.,Do a good job of psychological construction for the students who will participate in the promotion.。
In addition,Qu Wanda, Director of Heavy Truck Research Institute, explained in detail the configuration and selling points of the models currently on sale for the students.,It also focuses on the comparative advantages of the models on sale and similar competitors.。
Six major group marketing push
This time“Future Star”The training encourages a team of participants to assist,Divide the participants into six groups,Each group is assigned two logistics parks to carry out local promotion and worship.。
Mo Bai,Students need to face up to potential strangers.。At first, the students will be more or less uncomfortable.,Feel embarrassed、Social difficulties、Have no way to start。But as long as you do enough psychological construction for yourself.,Start the first conversation with a potential stranger,Everything will fall into place.。
Speech Contest
Class of 2022“Future Star”They are in the process of marketing promotion.,Temper one's will、Broaden one's horizons、Gained courage.。Everyone has different feelings and experiences.。A speech contest to share the results has enabled the students to share their experiences.、A platform for exchanging experience。
The cadets prepared carefully.,Start a round of wonderful competition.,Sprinkle your passion on the platform。
The judges display the results according to the students' promotion.、Speaking Skills、Linguistic logic、Score the performance of time control and other aspects.,And one first prize was awarded.、Two second-class prizes,Three third-class prizes。
After the speech contest.,The judges also made speeches separately.,Comment on the performance of the participants,Encourage“Future Star”We should keep in mind the experience and achievements of this promotion.,And review the old and learn the new in future work.。
Push Activity and Speech Contest Successfully Ended,And.“Future Star”Training is just in time,Please look forward to the continuous presentation of the follow-up wonderful training activities.。
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