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Situation analysis of industrial vehicle industry in 2019: steady and slight growth

July 07, 2020

In 2019, for China's industrial Vehicle industry belongs to complex year industry not only to cope with rapid growth in the last few years after the need to adjust the pressure, even in the face of sino-us trade friction, enhance the influence of factors such as environmental protection requirements, over the past year, in the joint efforts of the industry enterprises, total sales to keep a steady growth, slightly Vehicle sales break through 600000 year the automotive industry, the growth of the domestic market has achieved 5.88%, to 456000; Exports recorded a rare negative growth in recent years, falling by 8.45%, a smaller decline than in the first half of the year. Total industry-wide sales totaled 608,341 units, up 1.87 percent from 597,152 units for the whole of 2018.

From the comparison between the monthly sales data of 2019 and the corresponding period of 2018, the overall market trend of the former high school, middle school and low school is stable. The monthly sales comparison is as follows:

In the total sales volume, the sales volume and ups and downs of various models are as follows:

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In the past year, the electric walking storage forklift, which had a big increase, increased in 2019, but was affected by exports, with a growth rate of less than 10%. In the balance weight forklift, the internal combustion forklift declined, while the electric balance weight forklift increased slightly.

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In the domestic market, the sales of electric walking storage forklift still maintained a growth rate of more than 25%, while other models all declined. According to the data, the domestic market still has a strong demand for electric moving Trucks to replace manual moving Trucks to improve handling efficiency, safety and reduce manpower.

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Export various Vehicle models in the motor industry, in addition to the electric balance weight forklift, other models are falling, especially in export growth larger warehouse Truck/ 'target='_blank' style='color:blue;'>Forklift Truck, electric walking type in the world's second-largest market after the U.S. tariffs to become the biggest impact models, although under the companies apply for the exemption, export has increased in the fourth quarter, but greater impact on the annual exports.

The figure below shows the export volume of various models from 2010 to 2019. It can be seen that the proportion of the three types of vehicles, namely electric walking storage forklifts, is increasing in the total export volume.

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Finally, let's take a look at the sales of motor Industrial Vehicles in the world in 2019. according to the world association for the statistics of Industrial Vehicles (WITS) report, 1 shows that the total sales of Forklift Trucks in the world in 2019 reached 1,493,271 units, an increase of 0.25 % compared with 1,489,523 units in 2018. the sales volume of Forklift Truck in Asia in 2019 reached 647,229 units, an increase of 2.68% compared with the sales volume of 630,310 units in 2018. China forklift truck market sold 456,885 motor Industrial Vehicles in the whole year, an increase of 5.95% compared with 431,207 in 2018. China's forklift truck market accounted for 70.59% of Asia's sales of 647,229 units, an increase of 2.18 percentage points over 2018, still ranking first in Asia. It accounted for 30.60% of world sales to 1,493,271, an increase of 1.65 percentage points over 2018, continuing to rank first in the world.

Some new changes in the industry can be seen in the chapter statistics:

1. In the total sales volume, the proportion of internal combustion forklifts in the total sales volume continues to decline, reaching 50.91% in 2019, and the proportion of internal combustion in the domestic market is 56.23%;

The proportion of electric forklifts in the total sales from 2010 to 2019 is as follows:

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The proportion of electric forklifts in domestic market sales from 2010 to 2019 is as follows:

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2. Starting from September 2019, the monthly sales volume of electric forklift has surpassed that of internal combustion forklift, and the proportion of electric walking storage forklift in total sales volume and electric forklift continues to increase. Currently, it is the model with the largest sales volume outside of internal combustion forklift, and will become the model with the largest sales volume of motor industrial vehicles in the near future.

3. A total of 74,102 new energy lithium battery forklifts were sold in 2019, accounting for 25.03% of electric forklifts in 2019, up from 9.31% in 2018. The development trend of electric and new energy is more obvious in the market.

In general, despite the influence of china-us trade friction, the quality of products of enterprises in China has been further stabilized, the sales and service network has been further improved, the brand awareness has been further enhanced, and the overall competitiveness has been continuously improved. In recent years, export products have maintained a good level. On the one hand, in order to strengthen the market share of international brands in China, they have constantly launched a series of local products, and cooperation and acquisition with local enterprises occur from time to time. On the other hand, Chinese brands have also made a key step forward in international demand cooperation and acquisition of enterprises with technological product advantages. The industry as a whole pays more attention to the application of Internet, information technology and unmanned driving technology, and meets the multi-directional needs of different users in remote monitoring, diagnosis and management of software and hardware. New-energy industrial vehicles, especially those powered by lithium batteries, have become a new product development highlight in recent years, with better market acceptance, more supporting enterprises, deeper research on related technologies, and significant growth in market sales. Other new technologies, such as driverless industrial vehicles and fleet management systems, have also been hot research, development and investment targets in the past two years. Major manufacturers and component suppliers in the industry have also listed these new technologies as key technology directions for enterprises to improve their competitiveness in the future.

In the future, new profit growth points will follow the industry from Incremental era ” Step into “ The stock age ” And there are some new changes. Equipment update ” , & other Sublease by purchase ” And & other Service upgrade ” Is the important path, layout in advance is very important; It is the main goal of the industry development to enhance the brand awareness, consolidate the technical foundation, focus on industrial upgrading and the needs of subdivided industries, and concentrate the power of the whole industry to achieve the overall improvement of industrial vehicles.

At the beginning of the New Year this year. Novel coronavirus pneumonia ” This has brought great challenges to China's economy and people's lives, and will inevitably have an unprecedented impact on the industry. The pressing task now is to strengthen our confidence, consolidate our efforts, overcome difficulties and contribute to winning the war on epidemic prevention and control. Industry enterprises should timely analyze and judge according to the changes of the situation, adjust the production tempo, sales and service modes, and actively respond to and tide over the difficulties.

for more detailed data, please pay attention to the upcoming 2019 domestic and international industrial vehicle market overview.

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