On January 12, the launching ceremony of the customer care activity of 2020 shandui road machine products was held at the headquarters of shandui jining, attended by zhang min, general manager of shandui shares and liu chunchao, deputy general manager of shandui shares. Representatives from all over the country, shandui jianyou, shandui marketing, service, market, r&d, quality and other departments attended the meeting. Activities to & other; Mountain push makes construction easier ” As the theme, to carry out nationwide road machine product customer care activities, to ensure users enjoy the ldquo; One collaboration, a lifetime of service. The rights and interests of the customer equipment construction escort.
the launching ceremony of the customer care activity for mountain pusher products
Shandui stock party secretary, general manager zhang min attended the launch ceremony and made a “ Strategy leads to a better future ” ", which clearly pointed out the company's new strategic goals and 2020 mission goals, and introduced the company's 2020 key work plan. From 2020, shantui will be committed to. Make construction easier ” To provide customers with integrated and intelligent construction plans and integrated construction equipment that can be operated in an intelligent network; to make full efforts in all aspects of pre-sales technology, process services and other aspects to produce intelligent and integrated construction equipment; At the same time, we will increase the application of new energy, closely follow the sales and after-sales service, provide more environmental and economic construction advantages for customers, and escort customers for the whole life cycle of equipment. We hope to continue to go hand in hand with agents in 2020 to achieve a win-win situation.
Zhang min, secretary of the party committee and general manager of shandui stock
The person in charge of the Marketing Department and the person in charge of the after-market business division respectively made the marketing business report and the after-market business report, and announced the national excellent agents in 2019 and awarded prizes.
& other; We assure our customers all over the country that customer satisfaction is our goal. 15-minute response, 2-hour arrival, 24-hour repair ’ Goal struggle, let the customer more worry! Throughout the &; After the market team echoed through the sky in the oath, the director of service Chen hongjun after the market team representatives personally awarded the battle flag, the mountain push road machine product customer care activities officially opened. This activity covers roller, Grader, Milling Machine, Paver and other full series of road machine products, paying attention to the personalized needs of customers, paying attention to the quality of service, providing equipment inspection and maintenance services for road machine users throughout the country, to solve the practical problems of products, technology, services, accessories and other aspects for users.
Mountain pusher product customer care activity officially set sail
product driven intelligent application
Shantui strives to become the most concerned about the personalized needs of customers and the most concerned about customer service enterprises in the industry. In 2019, shantui strengthened its internal control and management and put its operation on the track of high-quality and stable development. Through product drive and online and offline channel layout of service outlets, it established a new order of procurement, production and quality, improved the level of informatization and intelligence, and achieved a new breakthrough in product delivery capacity. At the same time, shandui renews the product platform press “ Model, model, edition ” The three dimensions are sorted out to provide customers with more accurate and more consistent product selection.
In addition, hill pushed in 2019 to promote the 5 g and the depth of the Internet industry, intelligent manufacturing integration, independent research and development the intelligence of AGV based on 5 g network remote control cars, domestic first 5 g of horsepower Bulldozers, etc., intelligent, digital transformation has made some progress, provide customers with more intelligent products, to make the construction more simple.
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marketing upgrade to create gold service
In 2019, shantui was launched “ Gold service • Set sail again & throughout; Theme marketing “ Customer care ” And participated in BICES 2019 and various international and regional exhibitions in France, India and Russia, which further enhanced the brand influence. Among them, sd52-5e high-powered Bulldozer won the industry TOP50; Gold award for technological innovation ” 5G remote control high-horsepower Bulldozer “ China's first major industrial technology and equipment demonstration project ” , a series of product marketing activities have been recognized by the industry.
At the service level, the mountain pushed the key layout of the post-market, built nearly a thousand marketing service outlets throughout the national market, and adopted personalized service policies according to different user groups; At the same time, relying on the call center, GPS, shangtui e road smart service app and other information management system and smart service platform, make the after-sales service more convenient, more efficient, more standardized, success for “ Unlimited customer proximity ” Opened a new service model, built a bridge to communicate with customers, customer service, improve customer satisfaction.
promote digital transformation of customized service products
In the face of the new market situation in 2020, shandui has formulated a series of plans to continuously improve customer satisfaction, meet the diverse and personalized conditions of users, and devote itself to creating a compliance &ldquo for customers. Differentiation & throughout; Demand for mainframe products.
In terms of marketing and service channel construction, shandui will launch special new products in 2020, deepen the integration of the group, further increase the number of service outlets, service personnel and Vehicles, shorten the service radius, simplify the service process, extend the warranty time of accessories, and provide customers with customized products and value-added services. Infinite close ” To build a 2-hour service circle, strengthen the construction of technical service team, optimize the intelligent service platform, improve the construction of visual service project and service data analysis platform, and effectively improve customer satisfaction.
At the product level, in 2020, shantui will upgrade the existing mainframe products, develop products with special market demands, transform to intelligence, gradually realize lean production, and improve the comprehensive competitive strength of products. In view of the digital transformation, shantui will focus on building intelligent manufacturing demonstration workshop to promote the development of technology and products in four aspects: integration, intelligence, Internet of things and new energy, develop new energy products simultaneously, and achieve the formulation and verification of integrated construction plans.
High quality products and services make shantui a popular brand of construction machinery, customer care activities can let shantui really into customers, know what customers think, simple and direct to bring benefits to customers. In 2020, on the way of paying attention to customer needs and improving user value, shantui will devote itself to providing good service, improving product quality and building shantui brand, so as to make construction easier.
