“ aerial work platform industry development as a race, we are in the mindset of a long distance to run this game, because it is a long distance, in the past 50 years, we ran 50 times, behind have a 50 laps to run, although jie er jie (JLG) is a leading worldwide today, but later had a bunch of people caught up in the fast. In a given high-growth market, in a changing environment, it opens up opportunities for a lot of people who haven't experienced what's good and what's bad. Many enterprises will only look at the growth of this part, break into the market, in the capital will also quickly rushed to the front, with various methods, various means, will rush up overnight. But in this race process, in fact, this is a process of elimination, finally only the mentality of the long distance runner run down the enterprise will finally have the final, so JLG is the long distance runner, we do not care about the moment of victory or defeat and win. Throughout the &; That's according to tao gu, general manager of jelger Asia Pacific, in an interview after the groundbreaking ceremony of JLG's smart factory for its high-altitude work platform.
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Mr. Tao gu, general manager of terje Asia Pacific
JLG, one of the world's leading manufacturers of high-altitude work platforms and telescopic arm fork loading Vehicles, held a groundbreaking ceremony for its high-altitude work platform smart factory in tianjin binhai new area on jan 10. Frank Nerenhausen, global President of telger, Mr. Gu tao, general manager of telger Asia Pacific, Mr. Zhu iping, general manager of telger (tianjin) equipment co., LTD., and leaders at all levels of tianjin airport economic zone witnessed the start of the construction project. As a leading industry media, pavement machinery network also witnessed the great event of the high-altitude work platform industry. The author also had the honor to interview relevant leaders of terje Asia Pacific during the event.
Mr. Tao gu, general manager of the Asia Pacific region of terje, made no secret of his optimism on the Chinese market in his speech. The development speed of China's high-altitude work platform market is obvious to all, with the average annual sales growth rate of over 50%. That is why we have chosen to strengthen our investment in China and further expand our production base in tianjin. I believe that terje intelligent factory will further expand the production capacity of our related products, meet more potential market demand, and bring users more safe and high-quality high-altitude work solutions. Throughout the &;
'China's high-altitude platform market is developing very quickly,' said wu xiaolu, senior director of jetterger Asia. 'there will be more and more competitors in such an attractive market.' In fact, we also see a development trend, a lot of domestic manufacturers who are not in this industry before, may find this industry very attractive, are beginning to enter. As a matter of fact, our position is consistent. We don't care how many competitors there are.
In terms of strategy, the first step is to make the product truly meet the needs of local customers. At present, Chinese customers are more and more diversified, their demands are higher and higher, and their demands are different. At this time, multinational companies need to bring mature products, proven technologies and local transformation.
Secondly, in terms of cost reduction, terje has been working hard to bring more models to the tianjin plant in China for production. Expanding production capacity is also a very big move. In the future, the tianjin plant will produce more products. More domestic raw materials that can meet the quality requirements of terje, as well as product design, performance optimization and accessory selection, can be localized to meet the different needs of local customers.
The founder of terje invented the world's first high-altitude working platform, thus creating a new industry. Terje has always considered itself as an innovative leader, and terje must make differentiated products and strategies in terms of products. Differentiation is mainly reflected in innovation. New and safe technologies are constantly introduced to bring safer products to users. The pursuit is endless. In terje's opinion, we have been making the existing products safer, more efficient and more valuable to users. Only through continuous technological innovation can we realize the goal of raising the safety level of the whole industry of high-altitude work platform to a higher level, and at the same time making customers more valuable.
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ground breaking ceremony of JLG intelligent factory for aerial work platform
In mature high-altitude platforms, such as the u.s., there are basically three manufacturers of high-altitude platforms: JLG, Genie and Skyjack, said wu xiaolu, senior director of Asia at terje.
This phenomenon is also very similar in other industries. When an industry develops at a high speed, it will attract more and more participants, which is a process, and then start to eliminate and shuffle. For the new enterprise into the high-altitude work platform industry, whether there is a long-term and focus on the industry strategy, is the Excavator industry suddenly good, to do the Excavator? Dig machine bad, and want to find another growth point? It depends on whether the investors really want to be in the business, how long, are they focused enough?
If you want to work in the field of high-altitude platforms for a long time, you must have a long-term vision, a real focus, and a constant focus on safety technology. If these three do not have, it is likely to be eliminated in the process.
It's really a very competitive two or three years, a very important couple of years, where companies are making a push, but it's the users that are particularly important, the leasing companies. The market for high-altitude platforms is growing, and customers are maturing and growing.
A rule of the high-altitude work platform industry is that leasing companies that have just entered the industry tend to give priority to price, and the factor that affects purchasing behavior is price. But after two or three years, many customers turn to good brands because they know what good brands are worth. Because the customer just entered the industry, no experience, no way to compare. The end user is the same, only in the same site with different brands, he has a comparison, found the difference, he also has a choice.
JLG has to be determined to execute its strategy well and do the right things to stay where it is.
JLG will not be distracted by the current fierce competition to compete on the lower end of the price scale. JLG is well aware of the capabilities and key areas to focus on in the high-altitude work platform industry for the next 50 years, which is what JLG has been working towards.
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