In 2020, how will valin achieve its goal of 30,000 Vehicles and challenge 35,000 Vehicles?
On January 7, 2020, the 2020 business conference of valin xingma automobile group was held in wuxi, jiangsu with the theme of ldquo; Adapt to the new trend, grasp the new opportunity and create a new situation ” . Valin star horse management and representatives of dealers, service providers and media from all over the country gathered together to witness valin star horse 2019 performance and 2020 strategic planning.
What is valin's goal for 2020? What achievements has valin achieved in 2019?
2020 goal: strive to challenge 30,000 Vehicles to 35,000 vehicles
Facing the uncertain heavy Truck market in 2020, how does valin judge the market in 2020? How to set its 2020 target?
Liu hanru, secretary of the party committee and chairman of valin xingma automobile (group) co., LTD., pointed out that the downward pressure on the international and domestic economy is still great in 2020, and there are more uncertainties in the international situation. However, there are still more opportunities in the commercial vehicle market, and the market will not decline significantly. & other; In 2020, there will be more opportunities in the domestic heavy card market and the overall market situation will be optimistic. Throughout the &;
Under the forecast of such market conditions, valin xingma set the sales target for 2020. & ndash; Strive to reach 30,000 and challenge 35,000, which will require at least a 35% increase over 2019.
Ge xiaosheng, assistant to the general manager of valin xingma automobile (group) co., LTD., further detailed the 2020 target in the marketing work report. Among them, the sales target of Tractor is 10,000 to 12,000; Agitator Truck sales: 12,000 ~ 15,000; Dump and muck Trucks 6000 ~ 8000; Two thousand trucks. Throughout the &;
Ge said valin has developed a series of marketing strategies to reach its 2020 marketing target. & other; First, focus on the advantages of products, do a good job in the marketing of kingpin products; Second, to consolidate the advantageous market and develop the key and potential market; The third is to strengthen the channel construction, further improve the marketing service network; Fourth, to strengthen market research and strive to improve market competitiveness; Fifth, strengthen management and increase market support; Six is to strengthen service skills, improve the level of after-sales service. Throughout the &;
Focusing on product advantages, ge xiaosheng requires to increase the marketing of six categories of products: First, logistics Tractor products; Second, the port Tractor; Three is the lightweight law agitator; Four is the star horse lightweight bulk Semi Trailer; Five is the city muck car; Sixth, other segment market models. Throughout the &;
In the consolidation of the advantage market, the development of key and potential market, ge xiaosheng requirements to do a good job in the four aspects of work. & other; First, continue to pay attention to and increase support to consolidate the southern market; Second, increase the market input in southwest and central and southern regions to increase the market share; Third, for shandong, hebei, henan, shanxi, shaanxi and other long-term cultivation potential market, increase channel development and distribution of after-sales network; Fourth, we should attach importance to and seize the opportunities presented by the construction of xiongan new area. Throughout the &;
In the channel construction, ge xiaosheng asked to further improve the marketing service network. & other; One is to support powerful dealers to expand distribution products and expand distribution territory; Second, support existing dealers to become bigger and stronger; Third, develop new distribution channels with strength, especially logistics vehicles, muck vehicle sales channels; Fourth, eliminate a number of poor quality sales channels; Fifth, to optimize and improve the after-sales service network, a reasonable layout of the national service network. Throughout the &;
performance in 2019:20,000 cars sold
In 2019, the heavy truck industry broke 1.16 million vehicles to reach the peak of sales, and valin xingma also achieved good results.
Ge xiaosheng said. In 2019, valin xingma obtained 20184 heavy truck sales orders, a year-on-year decline of 7.2%. Special vehicle sales orders of 10,563 units (sets), up 10.7% year on year. Throughout the &;
Ge xiaosheng pointed out that in the past year, although the market went through a lot of difficulties, but still made some achievements. & other; First, the mixer continues to maintain the forefront of the industry; Second, hanma H9 low-floor tractor has completed the market introduction; Third, the sales volume of H7 tractor of hanma increased rapidly. Fourth, urban muck truck achieved rapid growth; Five is the pure electric heavy card sales progress; Sixth, natural gas products achieved rapid growth. Throughout the &;
In the mixer market, in 2019, valin xingma obtained sales orders of 9,089 stirrups, with a year-on-year growth of 6.2%, continuing to maintain a dominant position in the market. & other; In 2019, the company completed a new upgrade of the interior and chassis system of the mixer truck and put it on the market in August. Continue to optimize the weight loss of the mixer, the weight loss of the vehicle up to 1.5 tons. Throughout the &; Ge said.
As the flagship model of valin star horse, the H9 low-floor tractor was successfully introduced into the market in 2019. & other; Since 2019, it has been receiving sales orders in liaoning, shandong, anhui, tianjin, hebei, Shanghai and other places, and has gained a good market reputation in cold chain logistics, express logistics, long-distance trunk logistics and other fields. Throughout the &; Ge xiaosheng said.
In addition, ge said sales of pure electric heavy CARDS are progressing smoothly, which is also a major breakthrough for the company in 2019. & other; 4.5-ton pure electric light trucks have entered the express transportation and urban distribution markets in wuhu and hefei, and received good responses. Since it is the first pure electric heavy card for electric change in China, it has a great influence in the industry. Throughout the &;
In ge xiaosheng's opinion, the company's achievements in 2019 are mainly due to its efforts in six aspects: first, seizing market opportunities and strengthening the marketing of key products; Second, gather market segments and focus on the development of key markets; Third, do market research well and respond to market changes timely; The fourth is to accelerate. Go out & throughout; Step, actively explore the overseas market; Fifth, to strengthen sales management and improve the efficiency of market services; Six is to strengthen the strength of after-sales service, improve customer satisfaction.
Reviewing the year 2019 and looking forward to 2020, ge xiaosheng concluded that although some achievements have been made in 2019, there are still many aspects that need to be strengthened and adjusted. In 2020, in the context of increasingly fierce market competition, we need to work hard to seize market orders. .
