XCMG Mining Truck Exported to Thailand in Batch
September 21, 2014
Only in half a year, 100 XCMG mining Trucks with “XCMG” logo have already been exported to Thailand, and over the next two months, another 30 mining Trucks of the same type will be exported to Thailand.
It is XCMG 55t NXG5550DT and XCMG 65t NXG5650DT that have been exported to Thailand, of which, NXG5550DT is a product tailored to Thai market. Accordingly, Thailand becomes XCMG’s another export destination in ASEN since XCMG exported its products to Malaysia.
While witnessing XCMG mining Truck’s steady and high-efficiency operation at the construction site, a Thai customer, with exciting voice, said: “This is right what we need! We have faith in XCMG!” What is the attraction to Thai customers who successively imported NXG5550DT and NXG5650DT within only one year?
Firstly, NXG5550DT and NXG5650DT, in terms of design philosophy, process details, and complete Vehicle’s system matching, stand for not only XCMG’s inheritance to traditional construction machinery products’ strong points, but also its extension and development to contemporary commercial Vehicle’s technologies, and they mirror XCMG’s profound manufacturing deposits and are of exceedingly high cost performance. Particularly, those pertinent designs tailored to Thai market become decisive factors that capture Thai users’ minds.
Based on Thai users’ characteristics, XCMG fulfilled a lot of technological improvements in product structure design and process details, making the complete Vehicle greatly improved in a great many aspects, such as performance, safety, maneuverability, and driving comfort, etc.. In particular, improved Mining Trucks are refined in bearing capacity and structure, and more adaptable to Thai users’ working conditions, for example, XCMG made adjustment and improvement to the equipment’s AC structure in view of Thailand’s climate characteristics (like sweltering heat, plenty of rain, and high humidity), adopted single-offset cab, making the Mining Truck safer, more reliable, and stronger in carrying capacity as compared to traditional Dump Truck, and modified the Mining Truck into right-hand drive mode to fit local customers’ driving habits, etc., which all received high recognition from users.
It is worth pointing out that NXG5550DT mining truck has a special tonnage. As we know, there are few 50t mining trucks in home market, and NXG5550DT is right the heavy-duty product customized to Thai users.
Secondly, scientific and reasonable marketing service policy is another magic weapon for XCMG to pry up the Thai market. In this export, XCMG provides Thai customers with preferential policies, for example, those who purchase 10 units at a time will be presented with a lot of spare parts worth RMB 100,000, and granted 180-day credit insurance support and XCMG professionals’ overseas follow-up services.
All in all, XCMG mining truck is strikingly competitive in quality, and design philosophy and service advantages, and no mining truck brands in Thai market are able to challenge XCMG mining trucks. So to speak, XCMG mining truck is the optimal option for Thai users.
Since 2011, XCMG took creative and bold actions to segment precisely the market. As a result, it developed off-highway heavy-duty Dump Truck. In June, 2011, the first XCMG off-highway heavy-duty Dump Truck, which is a crystallization of XCMG people’s wisdom, received professionalized assessment and experiment at Erdos mine. In December, 2013, an order for export of 193 XCMG off-highway heavy-duty dump trucks was signed successfully, symbolizing that XCMG off-highway heavy-duty dump truck officially went global, of which, two equipments were exported to Vietnam, 11 equipments, exported to Thailand,180 equipments, exported to Malaysia. Unremitting endeavors in making breakthroughs and progress fully exemplify XCMG mining truck’s gorgeous transformations.
Against the backdrop that domestic construction machinery market continues dropping to the bottom, XCMG however carved out a new trail, and made remarkable achievements in overseas market, which brought oomph to the market and inspired local construction machinery brands to go global!
