XCMG Aims at Global Market and Fulfills China Dream in South America with Its Hoisting Machinery

September 11, 2014

Last year, sales value of various types of construction machinery products in Brazil made up 3.5% of the global total, and Brazil became the largest importer of “Made in China” crane Trucks. It is worth pointing out that Brazil, reputed as one of the BRICS countries, always has large demands for construction machinery for its abundant raw material resources, developed agriculture and animal husbandry, and relatively high manpower cost. In particular, Brazil hosted some important international events and conferences in recent years, making Brazil construction machinery market arouse much attention from insiders and resemble a place of strategic importance. Recently, XCMG crane Truck BR70E, which was developed and improved by XCMG particularly for Brazilian market, just completed its first hoisting work at a given construction site of the RRX, a dealer of XCMG in Brazil. Meanwhile, the construction process was very efficient and smooth, marking a complete success.

By no means is the BR70E the first crane product that is developed by XCMG for Brazilian market. As early as 2004, XCMG had realized its crane sales to Brazil. In June 2013, a ceremony for delivery of the 3000th XCMG crane to Brazil was grandly held at the Brazil M&T Expo, during which Marcelo, general manager of Sao Jose, had an all-round inspection to the equipment and gave high recognition to XCMG crane products, saying: “We choose XCMG for two reasons, firstly, XCMG is a leading brand in the world construction machinery sector and provides us with products of uncompromising quality; secondly, we are assured of XCMG’s consummate after-sale service network system”.

From the time when it sold to Brazil its first crane product to the year of 2013 when it delivered to the customer the 3000th crane, XCMG forged ahead against all odds, and drew attention from an increasing number of loyal users by virtue of its reliable products and excellent after-sale service system. At the very beginning of this year, more than 100 user-customized XCMG-BR750 crane Trucks were shipped to Brazil, and used in the full-swing project construction of Brazil.

Thanks to strong supports from overseas dealers, XCMG Crane 4S stores, which were respectively located in BAHIA State and GOIAS State of Brazil, commenced their running in succession, enabling XCMG to provide Brazilian users with more excellent, efficient, and professional services.

On May 17, 2011, a signing ceremony for XCMG Brazil Industry Park project was grandly held in Paucia City (a transliteration of the city name). As the first wholly-funded production base construction project for XCMG’s internationalization and XCMG’s first overseas complete construction machinery manufacturing base, XCMG Brazil Manufacturing Base signifies that XCMG advances to a higher step in the process of partaking in global competition and turning into a world-class conglomerate.

Three year later, the XCMG Brazil Industry Park with a total investment of US$ 200 million, has been officially put into running so far. With an annual capacity of 7000 construction machinery products, the industry park will be mainly engaged in production of hoisting machinery. With setup of this base, XCMG will turn the South America into another local market, which will expedite XCMG’s outbound expansion and globalization layout. In this context, XCMG’s “Made in Brazil” products will turn into another bridgehead for XCMG to go global and increase its international presence while relying on others’ strengths.

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XCMG Aims at Global Market and Fulfills China Dream in South America with Its Hoisting Machinery

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