XCMG Gold’s Worldwide Journey: Bring out Chinese Charm under the Blue Sky of Uruguay
May 27, 2014
In the vast land of South America, a strip of brilliant XCMG Gold, set off by the blue sky and white clouds, looks extremely special: one XCMG QUY650 heavy-duty Crawler Crane is working for the hoisting tasks of Phase I of a wind power project in Uruguay. As we know, hoisting operation of wind power project requires high precision and micro-motion performance, and XCMG QUY650’s success in hoisting a turbine weighing nearly 100 tons in the 100m working condition rightly exemplifies the development in strength of Chinese construction machinery industry. By virtue of its excellent quality and steady performance, XCMG QUY650 receives high recognition from customers and brings out the gorgeous Chinese charm under the blue sky.
XCMG QUY650 Crawler Crane Offers Assistance for the Uruguay Wind Power Project
Let’s start from this construction line to review XCMG hoisting machinery’s market performance in Uruguay, a country in South America and in the other pole of the earth.
The strong wins in the long run when competing against other archrivals
Located in the southeast of South America, Uruguay, bordering on Brazil in the north, marching with Argentina in the west, and adjoining the Atlantic in the southeast, has a population of nearly 4 million. Uruguay is a country mainly engaged in the processing and exportation of agricultural and animal husbandry products, and its construction machinery industry depends highly on import. Ten years ago, the total import value of Uruguay in the construction machinery industry touched US$ 15 million, of which, Brazil shared 28% of its important value, Japan shared 19%, and United States, 16%.
Today, with the inrush of Chinese products in Uruguay, Uruguayan users begin to transform their focus to “Made in China” products, because most Uruguayan users prefer products with high cost performance.
In recent years, with fast-rate development of infrastructure construction, Uruguay has ever-increasing demands for heavy-duty equipment. Against this backdrop, XCMG, a mighty leader in China hoisting equipment sector, has extended its sales tentacle to Uruguay. At the very beginning, XCMG increased its frequency of on-the-spot investigation to Uruguay construction machinery sector, during which it met with potential cooperative partners and designated one dealer or agent. Also, XCMG received strong support from relevant organs of Uruguay for its favorable commercial relations and flexible financing terms.
When other manufacturers in the industry are getting ready to make inroads in Uruguayan market, XCMG has made a silent deployment in the entire South America, and it has established a construction machinery production base in Brazil and gives priority to development of the mature hoisting machinery industry. In light of the MERCOSUR agreement, most products originally from Brazil and Argentina can be exported to Uruguay, free of duty. For this reason, XCMG products have been streaming into Uruguay, with sales proportion increasing year by year, which became a hot spot in the industry.
Forging ahead on the broad avenue
On the whole, construction machinery users in Uruguay are composed of both state-owned enterprises and private conTractors, and the construction machinery is extensively applied in private-run projects and public sectors, including infrastructure construction, housing projects, and non-housing projects. Due to this, Uruguay is an enchanting market to those construction machinery manufacturers that vow to develop the South American market.
In the face of opportunities, domestic construction machinery manufacturers like XCMG and Zoomlion have made deployment in South America so as to constantly increase their presence in the market. Chinese construction machinery manufacturers are not only expanding their export to the South America day by day, but also endeavoring to build their own production bases in this region so as to consolidate their market shares in South America by implementing the localization strategy.
In 2011, XCMG invested US$ 200 million in building a construction machinery industry park with a floor space of 800,000 square meters in MG state of Brazil, which is the group’s first overseas complete construction machinery manufacturing base. Exploring the Uruguayan market has been regarded as the key point for XCMG’s development, and the company holds that only when it has provided the country with the best products and services can it become larger and stronger.
XCMG Hosting Equipment Division attaches much importance to any large-scale hoisting project in Uruguay, and relevant departments like the Production Department, the Technology Department, and the Service Department made special designs according to the country’s special construction environment and working conditions. In the meantime, the Service and Spare Parts Department assists the construction party in building spare parts warehouses and establishing service centers as soon as possible. To refine XCMG’s after-sales services in Uruguay, XCMG has specially set up a technical service team consisting of 10 members, as well as established a permanent repair & spare parts service center in Uruguay.
Today, XCMG is striding more steadily in the Uruguayan market, and creating more brilliant landscapes under the blue sky of South America.
