As a worldwide industry exhibition that is most influential in the Asia-pacific Region, Shanghai Bauma Exhibition, touted as the vane for the construction machinery industry in China and Asia, will be ceremoniously unveiled at Shanghai New International Expo Center during November 23rd to 26th. In the wake of Munich Bauma Exhibition, global construction machinery tycoons will gather together again at the Shanghai Bauma Exhibition. As the pioneer of China construction machinery industry, XCMG, focusing on the theme “Innovation, Overtake, and World-class”, will show the world construction machinery industry the power of “Made in China” construction machinery with its heavy machinery products of full collections. It will also display its extraordinary strength for becoming the world-class company.
XCMG’s Power Startles the World
At this exhibition, Chinese and overseas construction machinery enterprises showed up collectively, which was the eye-catching point. As one of the most active countries in the world economy, China continued increasing its investment in economic infrastructure construction. Driven by China’s Four-Trillion-Yuan-Investment plan this year, most capitals were injected into the construction of infrastructure facilities like railway, which greatly drove the demands in China construction machinery market, and boosted China construction machinery industry to step towards the international arena.
It is learned that the 12th Five-year Plan in the China construction machinery industry has been basically completed, and it is predicted that within five years to come, the industry’s average annual growth rate is about 17%. According to the plan, the sales size of China construction machinery industry will hit 900 billion yuan by 2015, with average annual growth rate hitting about 17%. Therein, the export value will touch US$ 20 billion or so, and China will become the No. 1 export country in construction machinery sector.
Recently, UK’s International Construction released the roster of “2010 World Top 50 Construction Machinery Enterprises”, and the XCMG, which has ranked the first place in China construction machinery industry for 21 years, was firstly listed into the “World Top 10 Construction Machinery Enterprises”, and it also ranked the top three amongst the world top 10 crane manufacturers, implying that XCMG achieved leap-forward development during the process of stepping towards the world-class enterprise. At present, 100-plus overseas XCMG dealers provide worldwide users with all-round marketing services, and XCMG’s products have been sold to more than 140 countries and regions. Therein, market shares of XCMG’s 9 main machines and 3 key parts ranked the first place at home, and exporting volume and export value of its five main machines always ranked the first place amongst its domestic counterparts. XCMG’s business performance astonishes Chinese people, and symbolizes that China construction machinery industry will play more and more significant role in the international arena.
Against the backdrop that both domestic and overseas industries develop at fast rate, XCMG will show up at the exhibition with its newly researched high-end products, which will receive high attention from all parties. “Strong but Modest”, insiders spoke highly of XCMG. At the exhibition, XCMG still persisted in its “Low-profile and Honest” style to show up in front of the public. According to industry experts, with the rising of Chinese construction machinery brands, foreign brands have been displaced by Chinese construction machinery brands like XCMG in middle and low-end construction machinery markets, and some foreign brands with relatively poor strength had to withdraw from Chinese market. In current Chinese construction machinery market, only high-end foreign brands survive, but they are still being faced with pressures and challenges from Chinese counterparts. Foresaid market pattern should be closely associated with the booming development of Chinese construction machinery enterprises like XCMG.
Innovative Products Achieve the Leap-forward Development in International Arena
XCMG, upholding its core concept of value “Taking Great Responsibilities, Acting with Great Morals and Making Great Achievements”, makes constant innovation and continuously launches the “World-class” new products. After climbing the technological summit, XCMG constantly made improvement and cultivated Chinese construction machinery industry’s international image.
Insiders said that from the angle of the construction machinery industry’s development trend, the world construction machinery industry would develop towards “environmentally-friendly, smart, and large-scale” orientation. Due to this, the enterprise that controls the core technology will control the artery of the construction machinery industry. At the exhibition, XCMG displayed a series of its construction machinery products featuring firmness, long service life, oil saving, environmental protection, and high technical content, and these products will direct the China and world construction machinery industry’s development.
While being interviewed, a leader said: “XCMG takes the “Safe, Reliable, Environmentally-friendly, Advanced” as its R & D and production standard, and it is developing towards “Digital and Intelligent” orientation. XCMG’s products feature high technical content and they represent the world construction machinery industry’s development trend. At this exhibition, XCMG’s large-tonnage products will win several No. 1s in Asia. Meanwhile, a series of products representing XCMG’s strength will show up collectively, such as the Asia’s largest-tonnage Crawler Crane, all-terrain crane, Wheel Loader, the Asia’s tallest elevating platform fire Truck (88m), the G4 complete set Road Machinery, large-scale Concrete Machinery, middle and large-scale Excavator, and environmentally-friendly hybrid power loader etc”.
At the Shanghai Bauma Exhibition, XCMG’s exhibition area hits 4550 square meters, and XCMG accordingly becomes the enterprise with the largest outdoor exhibition area and the most abundant exhibited products. Not only does XCMG display its star products but also tactfully design the exhibition site and add colorful interaction links. At the booth XCMG specially sets up product demonstration zone, product exhibition zone, and guest interaction zone etc. At that time, XCMG will arrange the amazing demonstration of the walking Excavator (touted as “Steel Spider”) as well as colorful performance programs. While experiencing the construction machinery’s technological charm, visitors will feel XCMG’s profound culture.
It is learned that the 5th Shanghai Bauma Exhibition’s floor space will hit 210,000 square meters, and it is predicted that number of visitors will hit 120,000. At the exhibition, Chinese construction machinery enterprises like XCMG will leverage the Shanghai Bauma Exhibition to display their innovation results and fruits, in order to compete against international construction machinery tycoons in strength and technology.
XCMG’s 1000t All-terrain Crane’s Grand Starting Ceremony
XCMG 2000t Crawler Crane’s Grand Starting Ceremony
