In order to clarify the next strategic planning and work deployment，Achieve Resilient Growth in the Fluctuation of Industry Cycle，Anchoring Liugong's business objectives in 2025 and pressing ahead，August fourth，Liugong Domestic Marketing Center held a half-year training and work summary conference in 2024.。Party Secretary of Guangxi Liugong Machinery Co., Ltd.、Chairman、Zeng Guangan, CEO，Executive Director、Senior Vice President Wen Wu，Ning Jiantu, general manager of the domestic marketing center, attended.。
2024，It is a key year for Liugong's domestic marketing reform.，Facing the uncertainty of the economic environment and the continuous fierce market competition.，The vast majority of domestic marketing fighters face the challenge、Overcome difficulties，Successfully realized in the first half of the year“Scale growth、Profit growth、Ability improvement”Phased strategic objectives。
The half-year training and work summary conference passed the business training.、Interpretation of key issues of strategic publicity and change、Outdoor development、Evaluation and commendation and other forms，Clear thinking、Set a target、Promote integration，Manager and above of Liugong Domestic Marketing Center，As well as marketing officers and soldiers to participate in this event.。
Before，The domestic marketing center has carried out a half-year review seminar.。Ning Jiantu interpreted the results of domestic marketing in the first half of the year and the key strategies in the second half of the year.。Market and competition analysis and prediction of 12 product lines and post-marketing general manager、Reporting on the achievement of annual targets and key initiatives。Wen and Wu gave guidance and comments in turn.，Actively identify key issues for each product line and provide guidance on each。He pointed out，Marketing platform functions should be twinned with product lines，Form a support and assistance program，Help achieve the goal of product line。
Resource sharing and business integration around industry customers and product lines、Function construction and product line empowerment of marketing department、Fulfillment of the Annual Target and Breakthrough of the Sales Gap，Domestic marketing management layer、Marketing General Manager of each product line、General Manager of Industry Customer Region、General Manager of Industry Scenario Conducts Group Discussion。
In business training，For lease management、Probe into the New Mode of Network Marketing、New Scenario Comprehensive Solutions Key components of these three marketing changes，Heads of departments on working ideas、Current difficulties、Share future goals in depth，Unity of thought、Form a resultant force，Sprint for the second half of the year。
Wen Wu made a detailed explanation and interpretation of the key issues in the deployment and reform of the domestic marketing strategy.。He stressed，With the engineering machineMachinery Industry Differentiation Intensified，The new pattern of competition is reshaping.，At the moment，Liugong's domestic marketing is in a critical period of change.，Facing a more complex situation and market structure，All departments must unify their goals.、Work together，Grasp the opportunity of industry adjustment，Take advantage of the situation，Strive to achieve the strategic objectives of Liugong。Those who share the same desire will win，He who is in the same boat wins。Strategic Publicity and Interpretation of Key Issues，Effectively enhance the understanding and recognition of the marketing strategy of the whole staff.，More cohesive and firm implementation of the strategy、Realize the huge resultant force of the new market territory。
To encourage the advanced、Set up a model，The domestic marketing center commends outstanding teams and individuals.。
Zeng Guangan presented awards to the winners and winners.，It also puts forward new expectations and goals for all domestic marketing officers and soldiers.。
Zeng Guangan stressed，At the moment，Opportunities and challenges coexist.，We should consolidate the marketing foundation in an all-round way in the ever-changing market environment.，Strengthen brand building，Effectively enhance market capacity，Quickly improve marketing quality，In order to cultivate new opportunities in the crisis.，Open a new chapter in a changing situation，Hope that the majority of marketing officers and men always take the company's strategy as a guide.，Actively face the market competition with firm belief，To ensure that the company is in the leading position in the current market adjustment period.，Strive for the Evergreen Foundation of Liugong for a Century。
Semi-annual Training and Work Summary Conference in 2024，It is not only a deployment meeting of marketing work、Promotion meeting、A pep rally，It is also a practical way to promote marketing upgrading.，Important measures to help the company's high-quality development to a new level。All domestic marketing officers and men will continue to innovate and change，Work hard and move forward bravely，Go all out to seize the opportunity and start again，Struggle tenaciously to achieve the annual business objectives。
