Deliver the strong voice of China's advanced manufacturing to the world! This activity of Zoomlion was appraised as an excellent case of external communication.
July 30, 2024
July twenty sixth，The inauguration ceremony of Changsha International Communication Center and the award ceremony of outstanding works of external communication in 2023 were held in Changsha.。At the meeting，Organized by Zoomlion“Science and technology present a new era”The Third Changsha International Construction Machinery Exhibition Special Series Activities Awarded“Changsha's Top Ten Excellent Cases of External Communication in 2023”。
▲Zoomlion's activities were evaluated“Changsha's Top Ten Excellent Cases of External Communication in 2023”
Face-to-face visit experience，Strong interaction highlights the characteristics of activities
“Science and technology present a new era”The 3rd Changsha International Construction Machinery Exhibition Thematic Series was held in Changsha Zhonglian Intelligent Industry City on May 11, 2023.。In the activity，Several guests from 10000 at home and abroad visited several lighthouse factories in Zhonglian Intelligent Industry City, such as the industry's first full-process Excavator intelligent manufacturing plant.。This is also the Zhonglian Intelligent Industry City built by Zhonglian Heavy Branch.，The largest in the world、Comprehensive industrial base of construction machinery with the most complete varieties，The First Full Appearance of the No.1 Project of the Top Ten Industrial Projects in Hunan Province。
▲Activity site
In addition to letting the audience visit and experience the smart factory,，The event also exhibited more than 500 sets of advanced products on the spot.、Key components。At the same time，The event will also invite Changsha's online celebrity delicacies to the scene.，And performed a Chinese classical dance.、Chinese Kung Fu、Acrobatics、Sichuan Opera face-changing and other traditional Chinese cultural performances，Frequent interaction with guests on the scene。This form of site visit experience，Change the communication from passive acceptance to active exploration and understanding by guests，In particular, many audiences first come face to face with these large high-end devices.，The impression left behind is more shocking and unforgettable.，Better dissemination effect、Deeper。
Creative planning is out of the circle，Multi-channel Resonance Singing Strong Voice
During this event，Hundreds of media around the world have published thousands of reports.，From internationalization、Intelligent manufacturing、World-class products、Punch in experience、Explain popular science and other multiple perspectives.，With pictures and texts、 Poster 、Video、Live broadcast and other forms of three-dimensional coverage.，And through English、 German 、Nine languages, such as Thai, are widely spread around the world.。Zoomlion is also widely linked with authoritative mainstream media.、Financial media、Television media、Local media、Industry media, new media and well-known overseas media，Initiative planning、Creative“Out of the circle”，To show the world the innovative strength and manufacturing level of Zoomlion as an advanced manufacturing enterprise in the leading industry.。
▲Visitors visited Zoomlion's intelligent factory and high-end products on the spot
Except for the mainstream media，Zoomlion also innovates and links with new media Internet celebrities.，In Wechat、Tik Tok、Quick hand、Video number and other platforms have carried out extensive social dissemination.，Passed on the rejuvenation of Zoomlion、Diversification、High-end image，It has won wide recognition and praise from public opinion at home and abroad.。Especially，Turkey was invited、 France 、Italy、Internet experts from Albania and other foreign countries，Creation from the Perspective of Foreigners，Received a lot of praise.。
In recent years，Zoomlion through on-site activities、IPBuild、Cross-border joint names and other diversified ways，Continuously release brand vitality，Younger、Diversification、The high-end image is deeply rooted in the hearts of the people.，And on a global scale“Circle powder” Countless 。With the continuous improvement of brand influence，Zoomlion is taking the lead.，Continue to Sing the Strong Voice of China's Advanced Manufacturing on the World Stage。
