The recovery of foreign trade has brought new opportunities to industries and enterprises.。“Win the global market！”，Yes“Hoisting giant”Strategic Development Path of Zhejiang Sany Equipment Co., Ltd.。
“By the end of April，Overseas sales have accounted for more than 80 percent%，Sales amounted to 1.3 billion yuan。”As soon as we meet，Xie Tao, general manager of Zhejiang Sany Equipment Co., Ltd., showed his proud achievements to reporters.。
Equipment manufacturing industry is the backbone of a country's manufacturing industry.。Unprecedented changes in the world，Equipment manufacturing enterprises represented by cranes，It is constantly improving the technical content of products.、Develop diversified markets、Develop the ability to operate globally，The products are sold overseas，Become the business card of Made-in-China going to the world。
Sany equipment is one of the best.，With“The world's first crane”And other iconic products，Demonstrate the strong competitiveness of Chinese brands，Products are exported to more than 150 countries and regions.。
“Hoisting giant”Go global，By what to open the way？Recently，The reporter visited Zhejiang Sany Equipment Co., Ltd., located in Wuxing High-tech Zone, Huzhou.。
Competitiveness of Digital Intelligence，Get through development“Ren and Du Meridians”
Row upon row of modern factory buildings，Sany Equipment Factory Area，Hundreds of cranes parked，Form a piece“Red Forest”。
Put on your safety helmet，Qin Zhisheng, Minister of Sany Equipment Administration, took reporters into the building with an investment of 1 billion yuan.“Lighthouse factory”。
Sany Equipment Workshop Sharing Alliance·Wu Xing Min Feng
In the workshop，A heavy equipment room，AGV（Unmanned carrier）Come and go as you please，Robotic arm precisely grasps parts for assembly，Robots equipped with automatic welding guns weld according to infrared trajectories.，Sparks fly。From material preparation to welding，From painting to assembly，The operation of each link is orderly.。
As an equipment provider for large-scale infrastructure construction，It has been put into production in Huzhou since 2012.，Sany equipment sales increased rapidly from 1 billion yuan to a peak of 7.2 billion yuan。For the last two years，Stable sales scale of 4.5 billion yuan。
“Sany equipment has long had an idea of selling to the whole world.。”Xie Tao told reporters。
We are implementing a high-level open policy.、Under the joint support of positive factors such as the diversification of export markets and the recovery of external demand.，The reporter found，Many enterprise leaders are from high cost performance.、Industrial chain advantage、Analysis of dimensions such as innovation kinetic energy，Find out“Chuang”Go to the global market，And achieve“Long red”Endogenous power。
Sany equipment is no exception.。As a working condition equipment with heavy load，Crane manufacturers must pay attention to product compliance，Meet overseas standards and requirements。And want to break through the exit track.，Need for stricter safety and quality standards，To cope with the increasing market access threshold。
“Digitalization”，Is Sany equipment entering the overseas market?，Thrown“A sharp sword”。
“Our parts are very heavy.，In the past, workers climbed up and down around mechanical equipment.，Catch up with busy production，The production line is easy to break up.。”Qin Zhisheng introduced，Digital transformation，Equivalent to this head.“ Elephant ”Get through“Ren and Du Meridians”，Put the muscle、Skeleton、The brain and so on are all coordinated.，It forms an organic whole of intelligent manufacturing.，Increased productivity by 30 percent%。
“The most important weapon of the country”Go to sea，Bring your own“Business card effect”。In order to show the hard core strength，The product quality of Sany equipment is almost up to“Picky”To the point of。
Xie Tao picked up a crane model for example.，The welding seam between crane booms is the core of quality.。“The red jib is made of steel plates.，The welding head at the junction shall meet the requirements of the first class welder.，Each weld shall be subject to multiple ultrasonic inspections.，Check for cracks。”
To ensure quality，Some welding machines of the crane need to be operated manually by welders.。Shared Alliance·Photo by Wu Hsing and Min Feng
Make the weld“Seamless”，In fact, it is not easy。Steel plate thickness up to 70 mm to 100 mm，Finish such a fine weld.，Welding robots can't do that.，Requires manual operation by welder，There are few welders in the industry who can achieve such a level of technology.。For this reason，Sany Equipment Frequent Hard Work to Improve Welding Technology Level，Even brought in a welding expert from the US.，Provide all-round technical guidance for welding work。
Multi-dimensional innovation and breakthrough，Host accessories sell well overseas
Grasp the technological window brought about by the fourth industrial revolution and the third energy revolution，Under the impetus of scientific and technological innovation，Enterprises are constantly improving their irreplaceability.，Bring more to export“Confidence”。
In the Sany Equipment Exhibition Hall，Displaying the past achievements.，Every 1 to 2 years on the timeline，It will create a new myth of hoisting.。Sany equipment has been put into production.，Cumulative production of Huzhou factory、Sales of truss arms、Telescopic arm、The number of multi-functional Crawler Cranes exceeds 10000.。Among，Independently developedSCC98000TM、SCC40000A、SCC36000ACrawler Crane，The world's largest tonnage record of Crawler Crane has been refreshed three times.。
Sany Equipment Digital Intelligent Production Line Sharing Alliance·Photo by Wu Hsing and Min Feng
“When we are cheering for Sany's strong competitiveness on the international stage.，It also shows the fact that Liebherr of Germany still firmly occupies the first brand position in the global crane industry.。”Xie Tao said，With“Dingxin”Drive“Change the past”，It is the only way to the middle and high end of the global value chain.。
5% of annual turnover%To 7%Invest in research and development，It is the convention that Sany equipment can not be moved.。“The speed of product innovation is faster and faster.，The R & D cycle has been shortened from 2 years to 8 months.。”Xie Tao told reporters，In recent years，It has also invested unprecedented efforts in research and development.，Introduce a number of top overseas talents，In basic science、Application of new materials、Application of construction method、Accelerate innovation and breakthroughs in new energy technologies。
For the last two years，Sany equipment will break through the high-end market in Europe and the United States，As an important step to capture global market share.。Pure electric crawler crane 80TBIt is its fist product.，Once the product is off the production line, it will become the field of European construction machinery and equipment.“Hot style”，Overseas Market Share Reaches 31%。
A Small Step for Pure Electric Crawler Crane，It is the technical reserve behind it for seven years.。Energy control system capable of matching crane power、Hydraulic systems and so on need to be explored from scratch.。In addition，Still need to be in some“Bonus points”Work hard，Such as the collection of multiple innovative technologies.，Uch as a super-capacity battery，Charge for 2 hours.，Work in one shift；Both AC and DC charging，Charge without worry，You can also charge at the same time.，While working。
Global crane field，European products mainly play the ecological brand、The combination of American products and innovation、Japanese products“Lean type”Be deeply rooted in the hearts of，What do Chinese enterprises rely on to win the international market?？Xie Tao spoke bluntly，It relies on innovation and quality.。
For the past two years，The brand confidence of Sany equipment can be based on strength.：Realize the engine、Hydraulic parts、Localization substitution of core components such as controllers，And domestic brand parts also go to sea with the main engine.，Become“The Belt and Road”New domestic products。
Backed by a complete industrial chain，Make it easy to go to sea
“The products sell particularly well in Europe.”、“Good value for money，Let Overseas Consumers Be Real‘Hard to resist’。”I often hear these words from foreign trade enterprises.。
Increase in global labor costs、Under the rising trend of comprehensive cost，In fact, it is China's complete supply chain industry chain.、Industrial system，Effective promotion of optimal allocation of resources，Improve the core competitiveness of enterprises。
“Our products are very competitive in price.、Short delivery cycle and other advantages。”Xie Tao gives an example，Pure electric crawler crane 80TB6 months from order to delivery，It takes at least 12 months for similar international enterprises.，And the price is only 70% of the competing products%。
A trip to the sea to expand the city，To be able to do so with ease。In Xie Tao's opinion，It is backed by the most abundant industries in the country.、The intelligent logistics equipment industry cluster with the most complete supporting system is closely linked.。
Overlooking the high-tech zone of Wuxing District。Map provided by Wuxing District High-tech Zone
Wuxing High-tech Zone where Sany Equipment is located，It is the only high-tech industrial park in Zhejiang Province with logistics equipment as its industrial orientation.，Gathering more than 10 industry leaders，More than 470 related intelligent logistics equipment enterprises，The degree of industrial agglomeration reaches 90%Above。
“70%The raw materials can be solved at home.，Industrial agglomeration forms a huge advantage of industrial chain and supply chain。”Xie Tao analysis，Who can control the cost better?，Who is the winner?；Who can stabilize the volume?，Who can make money?，This is the comparative advantage of domestic enterprises over foreign competitors.。
Uch as a counterweight、Road base plate、Pull plate、Welding parts and other supporting suppliers are within 50 kilometers of the enterprise.，Greatly shortened logistics cycle、Reduce procurement costs。At the same time，Through the pull of the chain owner enterprise，Also enhance the quality control capability of the supply chain，Go abroad together。
Sany Loader Workshop Sharing Alliance·Photo by Wu Hsing and Min Feng
It is also to see the industry.“Cohesive force”Effect，“Trinity”Settled in Wuxing for three additional investments in 15 years，More than 10 billion yuan each time.，A crane was set up.、Loader、The Climbing Machine and the Research Institute“Three machines and one hospital”The ecology of the packaging industry。
“At present, Sany equipment is from big to strong.，Transition period from high-speed development to high-quality development，From Wuxing High-tech Zone‘Be responsive to every request、Have nothing to disturb’Service is an important guarantee to realize this transformation.。”Xie Tao praised this。
“This is a two-way rush.。”Vice Chairman of CPPCC Wuxing District、Cai Hongjie, Secretary of the Party and Labor Committee of the High-tech Zone, said.，For the last two years，High-tech zones fully implement value-added services of the whole industry chain，Enabling high-quality development of intelligent logistics equipment industry，Through“Head traction”More than 20 supporting enterprises have been introduced，Achieve seamless links between upstream and downstream。Future，It will build a 100 billion mu industrial matrix with a better business environment.，With“Logistics Equipment Industry Key Cooperation and Development Zone”As a new opportunity，Cohesion of the greatest joint force to promote the high-quality development of logistics equipment industry，Opening up a new future for industrial development。
Source of content：Chao News Reporter Meng Lin Sharing Alliance·Wu Xing, Qian Min, Shen Chenxia
