From Doosan to DEVELon, Hyundai Doosan Construction Machinery has been upgraded!
January 19, 2023
The Spring Festival is coming，Everything is renewed。January 18，Modern Doosan Construction Machinery has officially released a brand new brand in the global scope.，“DOOSAN”The brand is fully renewed，Upgrade toDEVELON，To convey the brand connotation of the new stage with a brand-new posture。At the same time，Modern Doosan Construction Machinery has also released a brand new Chinese name in the Chinese market.——“Devanlun”。
Innovation and development，Look ahead to the future
Brand newDEVELON，Taken from“Develop”(Development)And“Onwards”(Forward)，Possess“It will continue to advance towards the future through innovation.”The moral of。Not only with the previous Doosan brand“Innovation-driven unlimited”YessloganOrderly inheritance，It also includes the vision of constantly changing the world through innovative products and solutions.，Carrying modern Doosan construction machinery and global users hand in hand、Ambition for the future，It represents the enterprising spirit of modern Doosan construction machinery in the new stage of brand development.。
In the Chinese market，AndDEVELONChinese name of the brand released together“Devanlun”，It is the transliteration of the brand new English name.，It has been endowed with richer connotations.。“Di”That is, it has the meaning of guidance.，Implies that the new brand will always be forward-looking perspective.，Continue to strive for the first place、Be fearless and move forward；“Wan”It represents vastness、The meaning of variety，ImpliedDEVELONDi Wanlun will help the north and south of China、Users across China，Get more projects and revenue；“Len”It is taken from“Incomparable”，Implication of modern Doosan construction machinery for product quality、Higher pursuit of service quality。
Inheritance advantage continues to move forward
Modern Doosan Construction Machinery, which began in 1937，It is a well-known enterprise in the field of global construction machinery and engine.，It is one of the world's leading construction machinery manufacturers.。Its production bases are all over the Americas.、Europe、Asia，Build a global resource system、Innovation system and market system。
From Daewoo to Doosan，And then to the newly releasedDEVELONDevanlun，It has entered the Chinese market since 1994.，Modern Doosan Construction Machinery Inherits Its Own Advantages，Evolve and upgrade，In product quality、Level of service、Continuous improvement in business philosophy and other aspects，Insist on winning the market with quality，Has launched 9CAnd other series of classic products，Won a number of awards，It is favored by users。In China's Excavator market, the cumulative sales volume in the past ten years ranked third.，Customer satisfaction ranked first for 19 times。It has also been working on future unmanned construction site solutions.CONCEPT XResearch and promotion of，Introduction of intelligent building solutionsXite Cloud，YesCONCEPT XThe forerunner of commercialization！
2021，Modern Doosan Construction Machinery has accumulated rich experience in the European and American markets and conducted rigorous tests in advance in the Chinese market.，Successfully launched a number of models that meet the Fourth National Emission Standard，Become the first foreign brand to pass the Fourth National Standard。And the new listing of the four series of products upgraded.，Will also apply to brand newDEVELONDevanlun。Just as its slogan is full of strong innovative will.“Powered by InnovationInnovation-driven unlimited”What it represents.，Through continuous innovation，Create unlimited value for customers、Bring unlimited development space for the industry。DEVELONDi Wanlun will continue to accompany Chinese users.，Build a better life。
New brand、New image、New starting point。Brand new brand after upgradeDEVELONDevanlun，Will inherit the advantages of the past，And continue to innovate on this basis.，Grow together with users。After the launch of the new brand，Will be fully applied to products in succession、Service and marketing and other fields，With the opening of the fourth national era and the new year，DEVELONDi Wanlun will work together with users to make great achievements.“Rabbit”！
