Hyundai Doosan Construction Machinery officially releases brand new DEVELon

January 18, 2023

-Driving the future through innovation

-Online branding will be launched in Februaryshowcase，March will be in Las Vegas, USACONEXPOThe first exhibition of related equipment

January 18，Hyundai Doosan Construction Machinery officially changed its brand name to“DEVELON（Devanlun）”，And announce the new brand to the world.BI（Brand Identity）。After the launch of new brand，Hyundai Doosan Construction Machinery will put the equipment onDOOSAN（Doosan）Replace with a new brandDEVELON（Devanlun）。

DEVELON（Devanlun），Meaning taken from“Develop”(Development，Development)And“Onwards”(Move forward)，It's a combination of two words.，Possess“It will continue to advance towards the future through innovation.”The moral of。At the same time，DEVELON（Devanlun）It also includes a vision of changing the world through innovative products and solutions.。
In fact，From August 2021, Hyundai Doosan Construction Machinery was incorporated.HDSince the modern subsidiary，“Rename”The relevant discussion has already begun.，Hyundai Doosan Construction Machinery also plans to release the new brand.，For its leap to the top of the world's construction machinery(Top-tier)Brand contribution。

As the brand changes，The new brand will also be applied to the equipment logo design of modern Doosan construction machinery.“DEVELON（Devanlun）”。

Zhao Yongzhe, president of Hyundai Doosan Construction Machinery, said.：“AsHDA modern link，We have established the system of three construction machinery companies.，In a rapidly changing global operating environment，Achieved solid performance、Create a basis for synergy。”“We will be based on this growth rate.，Accelerate to become a more trusted brand，Electrification、The next generation of markets, such as unmanned, willDEVELON（Devanlun）Lead。”

It is also known that，Hyundai Doosan Construction Machinery will be launched at the end of February this yearYouTubePlatform“New brandshowcaseVideo”，More detailed brand story and brand vision will be presented to the customer。The 2023 will be held in Las Vegas in March this year.CONEXPOAt the exhibition，Make publicDEVELON（Devanlun）Related equipment。

Photo caption：New Brand of Modern Doosan Construction Machinery DEVELON（Devanlun）