April 06, 2022
Maso is an export-oriented professional manufacturer of small light Road Machinery. The goal of Maso Construction Machinery Co., Ltd. is to enter the top five in the field of small construction machinery, and to build Maso construction machinery into a well-known brand in the field of small construction machinery in the world. Founded in 2000, Maso Construction Machinery Co., Ltd. is an enterprise mainly exporting small Road Machinery. The company's products are exported to more than 70 countries and regions around the world, focusing on developed markets such as Europe and the United States, etc.
The company's products include more than ten types of vibratory plate Compactors, shocking rammers, cement finishers, mini Rollers, etc. The products are popular among overseas consumers for their reliability, durability, convenience and speed.
In 2021, despite the impact of multiple factors such as the global new crown pneumonia epidemic and rising raw material prices, the company's overseas exports still achieved a growth of more than 50%. In particular, the export volume of European and American markets is still very high. Hu Hong, general manager of Maso Construction Machinery Co., Ltd., is cautiously optimistic about the export situation in overseas markets in 2022.
Due to economic globalization, more and more enterprises are conducting foreign trade business. Facing the unpredictable overseas market, Hu Hong has his own views on how small and medium-sized enterprises should develop their own business. He said that as a small and medium-sized enterprise, Maso Construction Machinery Co., Ltd. has developed in the highly competitive overseas market, and the key is to adhere to two policies.
One is the differentiated competition strategy, positioning the development target in the small pavement and road construction and Maintenance Machinery market, and has gained a large space for development. The second is to adhere to the brand promotion strategy, focusing on quality and service in the expansion of overseas markets, and take the road of independent brand development.
Since the establishment of the company, Hu Hong has been targeting overseas markets, and the company insists on a differentiated strategy. After more than ten years of development, Maso Construction Machinery Co., Ltd. has developed into an influential well-known brand of small construction machinery. At present, the company has established agents in more than 70 countries around the world.
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