During the business conference of valin xingma automobile group in 2020, the group honored the dealers and service providers who made outstanding contributions to the marketing service work in 2019. As one of the best honest dealers, zheng yan, general manager of ningbo hualing automobile sales co., LTD. (hereinafter referred to as ningbo hualing) also took the stage to share the secret of his company's explosive growth in the past year.
locate the market
The second half of 2019 was a period of explosive growth for ningbo hualing, accounting for 80% of the annual sales. This breakthrough, thanks to ningbo hualing to find the right direction, repositioning the market. Zheng yan said: “ In the first half of 2019, ningbo hualing has been wandering in the market of traditional bulk Trucks and stirring Trucks, because of the fierce market competition, the sales of products have been unable to go up. In June, liu hanru, party secretary and chairman of valin xingma automobile group, made a survey and visit to ningbo market and gave us a detailed analysis of the particularity of ningbo market. It is suggested that we should use the superior products to promote the sales volume of each logistics industry, and pointed out that container transportation, dangerous goods transportation, bulk cargo transportation and other industries are the focus of the sales volume. Liu chairman's guidance helped us clarify the sales thinking, for the next development of ningbo market pointed out the direction. Throughout the &;
After that, ningbo hualing quickly adjusted its marketing strategy and repositioned the market. From the traditional bulk cement semitrailer sales to semitrailer, dangerous goods Tractor, container port Tractor and other models development. We have made some achievements in the new field and let the customers in the new field experience the fuel-saving, safe and high-end quality of valin xingma automobile.
In the traditional mixer market and the cement semi-trailer market, ningbo hualing has not been relaxed, actively carrying out 11 liters of 450, 430 horsepower H7 Tractor semi-trailer, H7 side dump Truck, 8 liters of 350 horsepower hualing heavy truck mixer and other touring exhibition in ningbo, for ningbo users to provide a door can see the car, test the opportunity. Tour activities not only improve the popularity of valin star horse products, but also facilitate users to buy and choose new cars, experience valin star horse intimate service. Customers also generally reported lower engine noise, stronger power and less fuel consumption, high customer satisfaction, a lot of customers back.
Bold reform stimulates team vitality
In order to promote product sales, wu jin-ping, chairman of ningbo hualing, boldly carried out reform and took out half of the shares for distribution, greatly promoting the enthusiasm of the sales staff.
At the same time, the growth of sales is closely related to the after-sales service. Zheng yan said, thanks to valin star mark rely on the quality of products and ningbo hualing after-sales staff timely, efficient, intimate service. Valin star horse products in ningbo hualing sales of all Vehicles without a single complaint, customer satisfaction is very high. This also let the customer really feel that to buy the valin car is to buy the car, with peace of mind car.
At present, ningbo hualing Vehicle parts sales volume of more than 2 million. With the development of new models, in order to ensure the after-sales service of valin Vehicles, a large number of emergency parts, vulnerable parts, external accessories and other accessories of new models will be stored. In 2020, the sales volume of accessories will exceed 5 million, so as to build the integration of sales and services in ningbo and better serve customers.
Looking forward to 2020, zheng yan said: Ningbo hualing plan completes the traditional market in 2020 H7 traction car hanging ⽔ clay, mixers, will increase ⼒ degrees do port tractor, Dump Truck, tractor, dangerous goods and greater investment in the bulk market ⼊ into. Years ago, we have set up a sales branch in ningbo beilun jika tractor distribution center. This year, beilun branch will be an important way for us to increase the sales volume. We believe that with the continued support of valin, we have the confidence and determination to make the market bigger and stronger. Throughout the &;
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